With the official end of 2021, a number of research institutions have recently released the smartphone market shipment reports for the fourth quarter of 2021 and the whole year.
Huawei in this chart has fallen from 23% of the market in the first place last year to only 7% this year. This disappeared 16 percentage points, where did tens of millions of mobile phone sales go? Which manufacturers have it been digested?
Through the chart, it can be seen very clearly that the part of Huawei's largest share of disappearance was taken by Apple, which rose 7 percentage points from 16% last year to 23%, ranking first in China and even the first in global sales. In addition, Honor's sales also rose from 9% by 6 percentage points to 15%.
The other three giants, OPPO, vivo, and millet, have not changed much in market share, only increasing by 1 to 2 percentage points. With the exception of the big six, all other brands add up to 4 percent, and nothing has changed in two years.
It can be seen that Huawei has been forced to vacate a large amount of market share due to sanctions, and other Android camp manufacturers have not seized it. Extrapolating from the above chart, a considerable number of users who originally bought Huawei mobile phones should have purchased Apple mobile phones. In this wave of huge market changes, Samsung did not gain market share growth.
Data from IDC shows that smartphone shipments in the domestic market in 2021 will be 329.3 million units, an increase of 1.1% year-on-year. In the fourth quarter of 2021, market shipments decreased by 3.5% year-on-year to 83.4 million units. This is mainly due to the launch of a large number of key products in December, which narrowed the decline.
In terms of vendor rankings in the fourth quarter of 2021, Apple accounted for 20.6% of the market share with 17.2 million units shipped, becoming the largest smartphone manufacturer in the domestic market. Honor followed, with shipments of 14.2 million units, accounting for 17% of the market share, ranking second on the list.
Vivo and OPPO occupy the third and fourth places in the list with market shares of 16.8% and 16.6% respectively; Xiaomi shipped 13.2 million units, accounting for 15.8% of the market share, ranking among the top five.
Among them, Glory ranks second overall, but occupies the first place among domestic brands.
Previously, Strategy Analytics released the 2021 Q3 domestic smartphone manufacturer rankings, showing that Honor ranked third with 14 million units shipped at that time. That is to say, in the last quarter of 2021, Honor once again advanced one place in the ranking, and surpassed vivo and OPPO, which ranked first and second at that time.
The analysis given in the report shows that "Honor continued its strong growth momentum in the fourth quarter, driven by new products such as honor 60 series and X30 series in December." After Experiencing the adjustment period in the first half of the year, the product strategy focusing on the high-end market has achieved obvious results. ”
In terms of the whole year of 2021, vivo, OPPO, xiaomi, apple, and glory ranked in the top five of shipments in the domestic market.
The corresponding analysis shows that vivo has achieved stable growth in 2021 with its rich product line layout, and thus occupied the top spot in the annual shipment list; OPPO has also achieved a large number of shipments because of its three core product lines of K, Reno and Find, becoming the second most shipped in the whole year.
In addition to smartphone shipments in the domestic market, Strategy Analytics also recently released a report on the shipment performance of the global smartphone market in the fourth quarter.
According to the information in this report, global smartphone shipments in the fourth quarter of 2021 fell 3% year-on-year to 365 million units. Smartphone shipments for the full year of 2021 increased 5% y/y to 1.36 billion units.
In terms of specific manufacturer rankings, Apple ranked first in the global smartphone market shipment list with a 22% share in the fourth quarter of 2021 with its iPhone series, and achieved the second place in the annual shipment.
With a market share of 20%, Samsung topped the annual smartphone shipment list and occupied the second place in global shipments in the fourth quarter with 69 million shipments.
At the same time, Xiaomi, OPPO, vivo three manufacturers, in the third quarter and the whole year have achieved the same smartphone shipment rankings, ranked third, fourth and fifth respectively.
Among them, Xiaomi shipped 45 million in the fourth quarter, accounting for 14% of the annual market share, and the year-on-year increase in shipments was the highest among the brands on the list, reaching 30.6%.
Analysts at Strategy Analytics said, "In the fourth quarter of 2021, global competition among the other major smartphone brands was very fierce in addition to the top five.
Honor, Lenovo Motorola, Realme and TRANSSION all outperformed the overall market and achieved double-digit growth rates. And glory continues to soar in the Chinese market. ”