This article was first published from the original special manuscript of Tencent's content open platform
Without permission, it shall not be reproduced, please pay attention to the private message message after authorization
The author of this article, pen name used car Xiao Fat, engaged in the used car industry for 18 years, successively served as the country's largest used car market director, dealer group used car head, e-commerce platform SVP, used car appraiser and professional lecturer, professional field author.
The price difference is huge, second-hand ultra-luxury car, how can it be so much?
preface:
Really bought, visited the second-hand car market small partners to see some ultra-luxury second-hand cars must feel "worth it", the more expensive ultra-luxury cars, second-hand cars feel that the price difference is greater, otherwise people will not buy ah.
With China's economic development and industry changes, there are more and more used car markets in big cities, and ultra-luxury used cars with close years, few kilometers and large price differences frequently appear, so where do these "ultra-luxury used cars" come from?
Many people think that they are "sold after an accident", all accident cars, but in fact, it is far from what you think, today we will talk to you, these ultra-luxury second-hand cars, where do they come from?
Supercar accident used car, the seller is not much personal!
Millions of supercars, the average person can not drive, especially the big bull (Lamborghini), the probability of accidents is still quite high, so many people think that these second-hand cars are "accident cars", in fact, in the second-hand car market, such accidents supercars, ultra-luxury used cars are professional buyers and sellers.
Generally, the sellers of such vehicles are insurance companies, these companies insurance claims, due to 4S shop maintenance costs and other issues, so the public auction, the high price of the winner, professional maintenance plants after the purchase of professional maintenance, often maintenance costs are only 40% of the 4S shop, and then there are special leasing companies, personal financial loans and other "abnormal customers" to buy.
We also do not rule out that there are some special individuals who sell such second-hand cars, but because the national consumer protection rights are very strict, it is often refunded one to three, so regular merchants often stay away, and you generally can't buy it! Customers don't sell you either!
Accidents, blisters, fires to the special group of ultra-luxury cars
This year, Henan Zhengzhou Dashui, many of which have some ultra-luxury second-hand cars, and even no new cars in inventory, such as Bentley, Mercedes-Benz G, etc., as well as Rolls-Royce, Ferrari, Lamborghini, etc., these vehicles are tens of hundreds of kilometers, just on the license, cheap one hundred and eight hundred thousand is normal.
Fines auction used cars, laymen cautiously into the pit quite a lot!
General ultra-luxury second-hand cars, there are also some special channels for auction, such as court fines, customs fines and other channels, especially in recent years of economic fluctuations, many old lai what is enforced, cars are also important asset disposal, there are some allowed to trade "smuggled cars" and so on.
The country is becoming more and more standardized, at present, many Internet platforms and traditional enterprises are auctioned, but these car procedures are super complicated, the general layman is difficult to buy the relevant procedures, and even tax reimbursement, supplementary certificate, etc. toss down, not only is not cheap, or even more expensive.
Pie in the sky is not the turn of the layman
For example, the customs confiscated the vehicle, its production date, environmental protection standards, national directory, local permit, whether the certification documents provided by the auctioneer are consistent with the relevant departments of the state, whether they can be licensed, whether they can be on the road, whether they can be traded twice after the future purchase, and sometimes they may not be able to take advantage of the relationship and "means" in the end, and may also suffer losses.
For example, in the past two years, some port stocks of parallel import country 5 emission standard vehicles, the final auction to where can not be licensed on the road, some cars even if the auction informs some procedures, but the actual purchase after the license is very difficult, so laymen or do not consider.
Super luxury exhibition car, media car, insider take more!
This kind of vehicle is the best selling in the current market, but also the most difficult for second-hand car practitioners to get some of the "sharp goods", often such cars are major auto shows, new car listings, media activities with cars, often this kind of general price of vehicles, car manufacturers and dealers also "share" to each internal relationship, there are many auto media can also "get" some.
The ultra-luxury models that flow into the second-hand car market are often expensive, commemorative versions, few kilometers, and super high configurations, such as asd asd asdder cars like Aston Martin, individual cars like McLaren, super-rich cars like Maybach 680S, etc. These cars, the price difference is not big and no one wants, so I really like it, this kind of car is suitable.
Many unpopular cars are dealt with internally after the exhibition!
New Money people who make quick money, change cars without a word!
After 2010, especially at the beginning of the mobile Internet era, New Money customers who create huge wealth are still relatively large, especially in the fields of finance, Internet, investment, IT, media, entertainment and other fields, and the listed executives have profited tens of millions, far more than the "demolition households" in the north, Guangzhou, and Shenzhen in that year!
And such customers often "get rich overnight" to fill the hardships of "entrepreneurial hardships", so in the past few years, many companies have purchased such ultra-luxury cars after listing.
Bentley and Rolls-Royce are middle-aged entrepreneurs, Ferrari and Lamborghini are internet celebrity-style entertainment circles and media circles, while Mercedes-Benz G and Porsche 911 are mostly young upstarts who know a little about cars.
However, the income of such customers has been significantly affected in recent years, especially the impact of the epidemic in the recent year, Internet anti-monopoly, tax norms, anti-corruption and other problems, as well as accompanied by the "decline of stars", so in 2021, especially in the second half of the year, there are a large number of such quasi-new ultra-luxury second-hand cars on the market, some people are low-key, some people are to "make up" shui, some people are really cold, such as some former stars and so on.
High-profile show off wealth is not in line with current public opinion!
The return of traditional local tycoons, financial considerations, rare boss conscience!
This year, the resource industry is still very profitable, some OldMoney industries, such as logistics, coal, etc., with the changes in the country, began to restore the glory of the past, such as Tangshan, Shanxi, Ordos, these "rapid decline" in previous years "local tycoons" suddenly became popular again.
Buying a house, buying a car, buying assets is naturally a necessary consumption of the Chinese local tycoon class, for those bags, watches are pediatrics, luxury cars must be the focus, so this year Rolls-Royce global sales of more than 5500 units, becoming the most successful year in the history of 117 years, of which the Contribution of Chinese local tycoons is indispensable.
Especially Cullinan, the new car price increase for a year, the second-hand car is more expensive than the new car, you don't bargain, bargaining will lose the identity!
And these rely on resources or traditional industries, even X large, X treasure some enterprises, bank loans will live, broken loans on the rest of the business owners are, so there will often be "take the car for money" and "sell the car to pay wages" these situations.
There are not many bosses who can sell their luxury cars to employees to pay wages!
When there is money to buy and buy, when there is no money to sell and sell, many pawn shops, these years are also in the middle of this no less "earn the difference", of course, there are also a lot of "eye-opening".
Some even order a car with a long cycle, the car arrived, the buyer paid a deposit of 2 million, don't want it, either don't like it, or it's really not enough money, the world is unpredictable!
Rolls-Royce Cullinan sometimes has a hard time in the owner's pocket!
Ultra-luxury used car, how much money do you make money with?
Seeing this, there must be someone who wants to leave a message saying that these "car dealers" who do second-hand ultra-luxury cars make more money, in fact, it is not true, in recent years, the economic situation in second-hand cars is not good, and the competition is very fierce.
4 million ultra-luxury second-hand cars, 1 year 10,000 kilometers 2.8 million acquisitions, 3.1 million sales, looking at the 300,000 difference is quite a lot, often half a year, all kinds of rent, water and electricity, personnel, marketing costs, if you count the cost of funds, toss half a year, the return on investment rate of 4%, investment 3 million small, half a year to earn more than 100,000 points, really not as good as financial management or do something else!
Some people also say that the price of chips has risen in the past six months, and some second-hand cars have risen, such as Mercedes-Benz G, Rolls-Royce Cullinan, etc. You must not forget, the owner of this car is not a monkey spirit, and the price of the new car is not known? When selling your car, the price is high.
Many old qualified second-hand car dealers and new "burning money" practitioners have begun to fiercely compete for these quasi-new, ultra-luxury second-hand cars, after all, looking at the face, the work is not so hard, the result is vicious competition, very tragic.
For example, a 2020 Bentley V8, the customer released the news to sell, basically more than 24 hours, the whole of Beijing, and even the whole country can buy this used car dealer, at least not less than 30 know the news, the Internet is now fully developed!
Therefore, this kind of ultra-luxury second-hand car is not only the return on investment in general, the risk of looking away is higher, the layman looks lively, the insider looks at the doorway, it is better to sell a string of Wuling Hongguang MiniEV to make money!
Some super luxury is worth collecting, and the average person will take a look!
Used ultra-luxury cars, the future changes a lot!
In foreign countries, not only ultra-luxury used cars, many ultra-luxury classic car market is also very mature, such as the famous Goodwood, Japan's USS auction, Pebble Beach, etc., in China due to many policy "non-professional" problems, resulting in many luxury cars to 10 years, 15 years later or is forced scrap, very "tyrannical", but also not conducive to the development of Chinese car culture.
Industry and country without culture, can not be industrial "cottage garbage", some brands of manufactured cars, 3 years of rust, 5 years of scrap, waste batteries continue to pollute, our automotive products and culture should be more carrying technology and history, there should be more inheritance, through economic leverage and culture to manage.
Don't engage in a one-size-fits-all restriction on consumption and restriction of transactions, these hundreds of years of history, millions of cars, constantly enter the transaction and cycle, let more people like, love, learn cars and related knowledge, train more craftsmen and technicians is not good?
Even if it is a second-hand car "car dealer" that many people despise, it should be better to have a soul to understand the car "player"?
You say yes or no? For more interesting used car knowledge, please pay attention to the used car xiao fat said
I hope that the country's development is getting better and better, and every Chinese car user can buy these ultra-luxury second-hand cars at will if they want to buy!