Author Jin Chao Online Car Market
In two days, it will be the Year of the Tiger in the Lunar Calendar, and the second generation of Jin is here to pay tribute to all friends! Back 12 years ago, in 2011, when my child was just born, I also had my own "family of three" for the first time. That year, I had a new understanding of the meaning of "home", as a post-80s generation in Beijing, that is, there are good memories of old Beijing in my childhood, and I also have a sense of life that is not confused today.
Continuing the annual topic of "Passing Lane", looking at Chinese cars from the 2021 social hot words, today the second generation of Jin wants to talk to you about "breaking the defense". In the past year, there have been too many historical moments of freeze frame to make us feel the impact of the heart, a sentence of "broken defense" simply and directly expresses our understanding of emotions and love.
Life is a straight line that continues to move forward. Maybe everything in the future will be written on the day of your birth, and only by using "love" to interpret every scene of our lives can we make everything around us better.
Home, is the warmest harbor for you and me - Jin Erdai believes that the three words "broken defense" should be given to the FAW Besturn brand, and she has used 12 years of persistence to create a unique and highly emotional value of the industry's super emotional IP "Let Love Come Home".
On the day of the Lunar New Year in 2022, FAW Besturn launched a new season of let love go home theme micro-movie, in my opinion, this time the micro-movie was launched, FAW Besturn "Let Love Go Home" IP created the industry's three bests:
First: the most sustainable - "Let Love Come Home" IP has lasted for 12 years, and this IP has become a super emotional IP with great emotional value of the Pentium brand.
Second: the warmest heart - each chapter can be called "broken defense", up to 7 minutes and 35 seconds of the new season "Let Love Come Home", the curtain touched the heart.
Third: the most resonance - from the small family that countless people care about, everyone rises to the love of the country, from the emotional resonance of "ten million small families", showing the enterprising feelings of "great love of big countries".
When the Spring Festival comes, what are we most worried about in our hearts, and what do we most want to do? I believe that in the traditional culture of our Chinese: small family, everyone, the country, and family reunion must occupy the most important position in our hearts. In the era of Internet new media, the voice of a brand is inseparable from emotional resonance. In recent years, although a number of joint venture foreign brands will play the warm card every year in the Lunar New Year, launching their own Chinese New Year videos and micro-movies.
If you look back 12 years ago, the brand that took the lead in doing this and continued to do it is FAW Besturn, which is known as the "national brand".
The theme of the 2022 new season of "Let Love Go Home" micro-movie is "Let Love Go Home for the Rushing Chinese Year". The "galloping China" in the video refers to China's increasingly powerful torrent of self-confidence, which contains positive and beautiful expectations from the country's strength in 2022 to the prosperity and development of small families; and the "galloping people" is the collective belief of the people intertwined with the voices of 1.4 billion Chinese sons and daughters: in the face of more and more changeable world environment, only unity and rapid development can guard the happy life of the people with strength.
Whenever he saw the scene of his family reunion, The second generation of Jin had to admit that he had broken the defense.
As an old friend of Besturn Motors, I participated in the 15th anniversary brand ceremony of FAW Besturn. Recalling the past ten years, FAW Besturn's "Besturn BESTUNE" has always had the same belief that "creating surprises for the people" to create a Chinese brand that the people can trust. Based on the original "Window of the World" LOGO, the new LOGO with simple line design points directly to the new generation of young users, with a stronger sense of digital, technology and futurism.
In the past few years, Besturn has experienced the return to FAW Group, the new management team is composed of new forces after 70, 80 and 90, with the "14th Five-Year Plan" strategic transformation of a new starting point, this still young brand is releasing more vigorous surging power; in the past few years, from the first domestic real car real container static pressure test, the first domestic real person rollover test, to the first domestic airdrop rollover safety test, again and again the Pentium brand pointed to safety and quality, in the hearts of a large number of car owners formed and the same period of Chinese brands small, weak, Cheap segmentation. Benten insists on making Chinese cars that are "affordable, affordable, and dignified".
During the 13th Five-Year Plan period, the Pentium brand stood out in the field of powertrain and intelligent networking. The popular models T77 and T77 PRO, as well as the "captain's car" T99, are the two iconic products launched by Pentium during the 13th Five-Year Plan period. The world's first 3D holographic intelligent control car machine system "YOMI" redefines the way people and cars interact on the T77 and T99.
Today's Besturn, from the original B series, X series to the B series sedan, T series SUV, E series new energy product line, Pentol with three series of 7 products, covering the mainstream sedan and compact, medium-sized SUV market. Pentium did not take the road of "barbaric disorderly growth", and the "New National Gemini" composed of the third-generation Pentium B70 "New National Family Car" and the Pentium T55 "New National Yueji SUV" was much lower than the pricing of the joint venture brand, but surpassed the configuration performance of the same level of rivals.
With the core technology and product layout of "Three Five Joys", In 2022, Pentol will continue to accelerate the implementation of the strategy, so that "excellent mainstream Chinese cars" will become a real national love. During the "14th Five-Year Plan" period, FAW Besturn will accelerate the layout to form a full coverage of cars, SUVs and MPV products. In 2021, we will complete the product layout of six traditional energy models such as SUVs and cars. In terms of new energy, the E01 and NAT models are deployed to achieve the coverage of the To C and To B markets. In 2023, we will achieve brand strategic transformation, production and sales of 300,000 vehicles; during the strategic growth period from 2024 to 2025, with the launch rate of more than two new models per year, complete the layout of 8 traditional energy products and 5 new energy products, covering the mainstream passenger car market from A00 to B, reaching a scale of production and sales of 600,000 units.
Write at the end:
Broken defense - the Institute of Journalism and Communication of the Chinese Academy of Social Sciences and the Chinese Literature Publishing House jointly rated it as the hot word of the year in 2021, saying that "after the psychological defense line is broken, it produces an irrepressible shock", and also strings together countless touching and bloody moments in the past year of the Chinese. FAW Besturn grasped the main body of "Let Love Go Home" unchanged for 12 years, building a young Chinese brand into the most temperate car brand, connecting the true side of people's hearts. This car brand full of "love", I like Pentium!