If a person has a sense of responsibility, then he will try to do everything perfectly. If a company has a sense of responsibility, then the company will also be trusted. Only enterprises with responsibilities and emotions have temperature. Creating and triggering consumer emotional resonance is the spiritual pursuit and mission of an enterprise. FAW Besturn not only "pays attention to cars", but also "pays attention to people".
As a mid-to-high-end automobile brand under China FAW, FAW Besturn has been actively practicing corporate social responsibility for ten years. In particular, the public welfare series "Let Love Come Home" has lasted for eleven years.
Since January 2011, FAW Besturn has issued the voice of "Let Love Come Home", and has been bigger and stronger for ten consecutive years" IP: 2011 "Don't let the love of parents become an eternal wait"; 2012 "Parents' smiles are the most beautiful scenery in the world"; 2014 "Cherish every moment of getting together, is the best expression of love"; 2016 "Love you the way you love me"; 2019 "Don't let loneliness, guilt and disappointment go home"; 2020 "Let love come home—— Tribute to the grassroots pioneers in the war epidemic "... "Let Love Come Home" cultural IP and the Pentium brand link a deep emotional fusion, while transmitting brand values, moisturizing silently narrowed the distance between the brand and users. In 2021, a short film that was deeply rooted in the hearts of the people was launched again, "Let Love Go Home and Pick Up the Year", which touched many people. FAW Besturn has always been in touch with consumers.
The sense of responsibility is not a burst of enthusiasm for a while, but also a long-term cultivation and adherence. For FAW Besturn, more than ten years of hard work on the road of "let love go home", "love" of Besturn has become its exclusive label in the minds of the public.
Since its birth in 2006, the Pentol brand has set a grand ambition to build "affordable, affordable and dignified cars" for Chinese. Over the years, FAW Besturn people have made unremitting efforts from brands, products and technologies. As an important part of China's FAW national automobile brand, FAW Besturn has always been committed to becoming an excellent mainstream Chinese automobile brand. Perseverance in doing a good job in the car, perseverance in abiding by responsibility and responsibility.
In 2022, FAW Besturn's "Let Love Come Home" will continue to write a masterpiece, and what warm stories will be revealed, we are looking forward to it together.
【Source: Xinhuanet client】