The latest follow-up to the brake failure incident, on January 26, Tesla formally sued the big V "Xiao Gang Senior" (Chen Zhengang) with 14 million fans for violating the right to reputation. In the face of Tesla's strength, "Xiao Gang Senior" was very calm, and that afternoon, Xiao Gang Had no fear and updated a "Okay, I know" content on Weibo, acquiescing to the fact that Tesla was sued.
It is reported that tesla sued Xiaogang Senior on April 29, 2021, Xiaogang Senior has released two videos on the Internet called "use two cars to do an emergency brake test", Tesla questioned Xiao Gang Senior's black box operation and data fraud in the test video. In the video, XiaoGang personally drives the Xiaopeng P7 and Tesla Model 3 to the pre-arranged 1:1 paper props and inflatable dummies, and Xiaogang releases the accelerator pedal when he is 50km/h away from the target, and then controls the vehicle only by the vehicle's automatic emergency braking system.
The test video results show that Xiaopeng P7 did not hit the paper props and the inflatable dummy, and the vehicle was perfectly stopped urgently, and the braking distance in front of the paper props was about 90 cm, and the braking distance in front of the inflatable dummy was about 30 cm. In contrast, the Tesla Model 3 failed to brake and brake, hitting the props. After the release of the video, it was widely disseminated, and to this day you can also find the above two videos on a certain platform.
The time when Xiao Gang released the video is very sensitive, because just ten days ago, the far-reaching Tesla female owner roof protection incident occurred at the Shanghai Auto Show, and it is inevitable that the release of a video on the topic of brake brakes during this time period will inevitably have the meaning of solidarity with female car owners. The Model 3 emergency brake "failure" also caters to everyone's distrust of Tesla group sentiment, Xiao Gang did this is undoubtedly scratching Tesla's pain points.
After the release of the video, someone carefully discovered the mystery of the video, when the Tesla Model 3 crashed into the paper props, the energy bar of the car showed that the car still had power output, so it was suspected that Xiao Gang secretly stepped on the electric door when doing emergency brake tests.
Senior Xiao Gang responded that the reason why he clicked on the throttle was to meet the standard of 50 kilometers per hour at that time, in order to make the test more rigorous and scientific, and did not distort the facts and privately do things. He explained that because someone questioned that he had stepped on the accelerator, he did another test, and this test result showed that the Tesla Model 3 still did not brake the car. Senior Xiao Gang also stressed that the Model 3 and Xiaopeng P7 are his own cars, and there is no need to step on who wins the red.
However, obviously many people do not agree with this statement, some netizens broke the private chat records of Xiao gang senior, recording that Xiao Gang senior sighed: Tesla Model 3 control is really good, and said that the reason for rumors about Tesla is that "the key is not to give me money." The development of this dog blood plot has blinded my dog's eyes, and both sides have their own opinions, we dare not make up our minds, and look at the follow-up progress.
Tesla has recently been in the autumn of many events, Tianyancha data shows that Tesla Shanghai Co., Ltd. currently has 46 judicial risks, including 3 reputation disputes, Tesla Motors Beijing Co., Ltd. has 82 judicial risks, including 6 tort liability disputes and reputation rights disputes.
In the face of this situation, Tesla can not be vain, and the backhand has opened the reverse rights protection. Tesla sued the court for an apology and compensation of 5 million yuan for the loss of the right to reputation; in the Wenzhou Tesla complaint against the owner, Tesla requested the court to order the defendant to pay 500,000 yuan in damages for infringement. Even today, Xiao Gang's prosecution reveals Tesla's shortcomings - Tesla's habit of not "recharging" has completely pushed itself to the opposite side of the people.
Write at the end
In the words of Mr. Lu Xun, Tesla is already some distance away from the people! No recharge, no marketing, Tesla believes that the product itself is advertising, which Tesla is deeply influenced by Musk. In the view of a technical school like Musk, advertising and marketing is just a gimmick to attract attention, and the weak will play a small trick, as long as the product is strong enough, it will naturally win the market, and what consumers need most is real products and services.
Advertising and marketing costs are almost zero, resulting in outsiders unfamiliar with the Tesla brand, many people know that there is a Tesla brand, and even know tesla disputes, but know very little about the story behind Tesla's three words. The people lack bridges and channels to understand Tesla, ignorance breeds prejudice, prejudice leads to misunderstanding, misunderstanding intensifies contradiction, contradiction leads to conflict, which is the deeper logic hidden behind the contradictions and disputes between Tesla and consumers.
This time Tesla sued Xiao Gang for this is the result, hoping that they can use the facts as the basis, within the scope of the law, to mediate each other's contradictions with a more human temperature method, and not to make it too ugly.