On the afternoon of January 25th, the press conference of the Guangdong East Division of the Great Wall of China Cultural and Creative Competition and the press conference of the development of the "brand power" cultural industry were held in the Intelligent Manufacturing Cloud Valley Conference Center of Shantou High-tech Zone.

Zhang Ye, Chairman of the Guangdong East Division of the Great Wall of China Cultural and Creative Competition, delivered a speech
National intangible cultural heritage: Master Wang Zhiwen, the inheritor of "Ceramic Micro-book", delivered a speech
The guests visited the scene of Chaoshan intangible cultural and creative products
The scene of the event
This conference brought together experts and scholars from all walks of life, Internet industry elites and representatives of the art world to witness the official opening of the Guangdong East Division of the Great Wall of China Cultural and Creative Competition. Wu Xixiong, President of Shantou New Social Class People's Federation, Lin Meiling, Secretary-General of the Great Wall Cultural Tourism Work Committee of the Great Wall Society of China, Master Wang Zhiwen, Ambassador of Chinese Intellectual Property Culture and National Intangible Cultural Heritage: "Ceramic Micro Book", Zhang Ye, Chairman of the Guangdong East Division of the Great Wall of China Cultural and Creative Competition, and other leading guests attended the meeting.
The Guangdong East Division of the Great Wall of China Cultural and Creative Competition officially started the competition
The Great Wall of China Cultural and Creative Competition in Eastern Guangdong was officially launched at the event. Zhang Ye, chairman of the Guangdong East Division, and his meta-universe technical team officially released the world's first meta-universe digital art project - "Meta-universe Millennium Tide Art Exhibition Hall". As the preparation content of the Guangdong East Competition of the Great Wall of China Cultural and Creative Competition, the "Meta-universe Millennium Tide Art Exhibition Hall" subverts the traditional way of viewing, collecting and trading of artworks, which will arouse global attention and favor for virtual artworks.
On-site Chaoshan Intangible Cultural and Creative Exhibits
The first meta-universe digital art concept was proposed by Zhang Ye, a local Internet entrepreneur, the chairman of Shantou's only meta-universe company, and One of China's top ten economic innovators, adhering to the low-key and pragmatic practical concept of Chaoshan businessmen, Zhang Ye has been working in the Internet industry for 20 years, hoping to use Internet technology to help the Chaoshan cultural and creative industry. The Millennium Chaoyi Project will be gradually launched in 2022, aiming to invite ten Non-Hereditary Inheritors of Chaoshan to hold a virtual art exhibition of the Meta-universe Intangible Cultural Heritage with Chaoshan characteristics.
Luo Shen, Media Director of Meta-Universe Team, shared the competition's Guangdong East Division Preparation Project "Meta-Universe Millennium Tide Art Exhibition Hall"
The project team will use digital technologies such as 3D modeling and 4K photography, equipped with a complete blockchain traceability source code and a global streaming media diversion promotion platform, to build a meta-universe digital museum that truly restores the works of the masters and connects to the global virtual art exchange. In another dimension, the art bridge of communication between the master and the world is constructed, and the Chaoshan intangible cultural heritage is pushed out of the country, going to the world and entering the future.
The development of the meta-universe digital art project, linking the Chaoshan Intangible Cultural Heritage brand and the Chinese Great Wall cultural IP to take root in eastern Guangdong, is the embodiment of the core spirit of Chaoshan entrepreneurs driven by innovation, brave to stand at the head of the tide, and strive to be the first, and is also a milestone in the exploration of chaoshan in the Internet field. In the future, we will build a complete meta-universe digital art world and open a new chapter in the global overseas Chinese virtual world, so stay tuned.
At the press conference of the Guangdong East Division of the Great Wall of China Cultural and Creative Competition, Chairman Zhang Ye delivered a speech, and Chairman Zhang said that Shantou, as the "root of Chaoshan history and culture", is not only a fertile land of culture, but also a famous cultural city. The launch of the Guangdong East Division of the Great Wall of China Cultural and Creative Competition is a good opportunity, the "Meta-universe Millennium Chaoyi Exhibition Hall" project will build a unique meta-cosmology with cultural dissemination + virtual economy, preach the ancient Chaoshan civilization with digital art, help the development of local cultural and creative industries, and cooperate with the Great Wall of China Cultural and Creative Competition to cultivate the Chaoshan cultural and creative industry into a strategic pillar industry and an important fulcrum of modern scientific and technological construction.
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