During this time, it is estimated that everyone is waiting for the data of major data research companies about the world and the Chinese market in 2021! Because everyone wants to see how the pattern of smartphones in the global and Chinese markets will change under the premise of Huawei's supply cuts and the lack of cores in the world.
On January 16, 2022, an authoritative data research company finally released a report, which came from Counterpoint. The content of the report is about the Chinese market in 2021, let's first look at the ranking:
Champion: vivo, market share 22%, year-on-year increase of 21%;
Runner-up: OPPO (including OnePlus), market share 21, an increase of 26% year-on-year;
Runner-up: Apple, 16% market share, an increase of 47% year-on-year;
Fourth place: Millet, market share of 15%, an increase of 40%;
Fifth place: Glory, market share of 10%, an increase of 6%;
Sixth place: Huawei, market share of 10%, down 68% year-on-year;
Seventh place: realme, with a market share of 10%, an increase of 379% year-on-year.
It can be said that after this data, Huawei era vivo has obviously become a new domestic brother, which is also expected in the industry. Vivo has been very strong since the first quarter of 2021, and the first three quarters were the number one brands in China. It was only surpassed by Apple in the fourth quarter. Looking at vivo's product line X series, S series, including iQOO products, one is a fire one. Each product is very popular in the market, and the hottest estimate in 2021 is the vivo X70 series, after all, this series is already the ceiling of the smartphone field in terms of image performance, and iQOO has built its own moat on the road of cost performance.
The most surprising thing outside of vivo is Apple, and now this brand has rushed to the top three in China, leaving Xiaomi behind. You must know that in the past five years, Apple has been the fifth or lower brand in China, but it did not expect that Huawei was affected by the supply cut but it won.
In addition, the most painful thing is that Huawei has now fallen to the sixth position in China, but fortunately, Glory has performed well and entered the top five in China.