In recent years, with the gradual fierce competition in the market, consumers have become more and more picky when purchasing goods, such as when choosing luxury brand cars with hundreds of thousands of dollars, I believe that many people have already developed aesthetic fatigue with BBA, then everyone will turn their attention to those luxury brands with higher cost performance and more all-round performance, such as Lincoln Automobile we want to talk about today!
As we all know, 2020 is the first year of Lincoln's localization strategy in China, and the past 2021 is the second year of its localization strategy. Then in the context of the sharp increase in sales in the first year, Lincoln Automobile will perform more brightly in 2021. According to the latest authoritative data of the Association of Automobile Associations, Lincoln's annual sales in China in 2021 were 91,621 units, an increase of up to 48% year-on-year, which not only refreshed the brand's sales record in China, but also became the fastest growing luxury brand in China in 2021.
And we take a closer look at this data, among which the three musketeers of SUV, which are Lincoln's domestic strategy in China: adventurers, navigators and aviators, have accumulated sales of more than 82,000 units in the whole year, accounting for 90% of the brand's total sales. To say that the most eye-catching model is the adventurer whose annual sales exceeded 50,000 units and increased by up to 57% year-on-year, with excellent sales results, the car has also become a popular model in its market segment.
And with the time to buy a car rush period of the Spring Festival period, there are many friends around who consider buying luxury mid-size SUVs, have taken a fancy to the Lincoln Navigator, so how does this car perform?
Just as there is no difference between the so-called no comparison, we take the BMW X3 of the same level as the Navigator, the former starting price is 328,800, the latter is as high as 392,800, I believe that for the vast majority of consumers, only from the price gap between the two, the Lincoln Navigator is obviously more attractive than the BMW X3.
However, at this point, many people may think that more affordable prices do not equal cost performance, if so think it is too ignorant of Lincoln Motors' strategy in China - entry is luxury!
First of all, from the perspective of the body size that everyone is most concerned about, the body length, width and height of the Navigator are 4849x1934x1693mm, while the body length and width of bmw X3 is only 4737x1891x1689mm, and the body size of the former is completely larger than the latter. From the consumer's point of view, buying luxury brand models is to support the scene, and navigators with larger body sizes obviously have a greater advantage.
In addition to having a more affordable price and larger body size, navigators who inherit lincoln brand's "entry is luxury" strategy are also very eye-catching in terms of configuration. Just as the so-called low-end to see conscience, we take the two cars with the lowest model to compare, both cars have and we are familiar with the conventional configuration is not much to say, only to say that the Navigator than bmw X3 more than the standard equipment, including knee airbags, active closed air intake grille, active noise reduction, mobile phone wireless charging, rear seat electric reclining, 12.8-inch central control LCD screen, luggage compartment 12V power interface, the whole car multi-layer soundproof glass, exterior rearview mirror automatic anti-glare, car air purifier, etc.
Boy! It is really not better than not knowing, the lowest model of the Navigator is cheaper than the BMW X3 by more than 60,000, there are more high-end comforts and luxurious intelligent configurations, no wonder so many friends around are paying attention to the Navigator! Finally, in terms of vehicle power, the Lincoln Navigator offers two different powertrains, of which the 2.0T+8AT powertrain can output a maximum horsepower of 245Ps and a peak torque of 390N·m, directly hanging the 2.0T high-power powertrain of the BMW X3, not to mention that the Navigator is also equipped with a more fierce 2.7T V6 twin-turbo +8AT powertrain, which can output a more amazing maximum horsepower of 322Ps and a peak torque of 500N·m. With only 6.48 seconds of acceleration from 100 kilometers, the powerful performance is directly comparable to the million-level BMW X3 M, which shows how cost-effective the Lincoln Navigator is!
Big Hero Car Talk: There is no doubt that the reason why Lincoln has achieved a substantial increase in sales in China for two consecutive years, in addition to the successful domestic post-strategy, there is also the sincerity shown by the product, which we have also seen from the sales performance of the domestic three-sword bus type and the product performance of the same class of models displayed by the navigator!