When many domestic independent brands are still struggling with how to enhance the brand premium and how to increase the price of bicycles, the first model of the tank brand, tank 300, has already occupied the commanding heights of the hardcore off-road market of 200,000 yuan, and even appeared the scene of "a car is difficult to find" and "selling number increases", I have to say that this is more or less for the independent brand to grow a face, but also for other independent brands to point out a clear road: strong product strength + clear customer portrait. At the Guangzhou Auto Show throughout the year, Tank 500 also announced its pre-price of 335,000-395,000 yuan, with the market effect brought by Tank 300, what will be the future market prospect of Tank 500?
Before the emergence of the tank brand, consumers' impression of hardcore off-road vehicles with non-load-bearing bodies has always been synonymous with "rough" and has also been labeled as a "tool car", and niche user needs have also made manufacturers' attitude towards this type of model is "as long as it can run, nothing else matters". However, with the gradual development of the niche private domain market to the mass market, it also requires the hardcore off-road vehicle industry's own product attributes or image to be more diverse and comprehensive to adapt to different consumer groups, and tank 500 is the continuation of this concept of tank 300.
In terms of appearance, the tank 500 is divided into a sports version and a deluxe version, and the difference between the two is very obvious. Among them, the luxury version of the model adopts two-color painting, and the front face adopts a "multi-frame nine horizontal strips" in the middle net, which is more exquisite and stylish; the sports version adopts a thick chrome grille, which has a stronger sense of strength. In addition, both models use irregular headlight sets, with angular front surrounds and chrome trims added to the details. Compared with products such as the Prado, the tank 500 still has a lot of fashion elements.
Compared with the previous hardcore off-road models, the tank 500 can be described as luxurious in the interior. The overall design is more luxurious style, such a setting is also in line with the positioning of the tank 500 a medium and large SUV. Large areas of wood grain material trim are used in the central control, door panels and other positions, making the interior look calm and atmospheric. 12.3-inch full LCD instrument and 14.6-inch multimedia central control screen can display information is very rich, with reference to the tank 300 vehicle system, online music, online navigation, voice control and other functions should be available. The air conditioning outlet area under the floating multimedia central control screen also added a quartz watch, such a design is the standard of many luxury brand models, and the watch in the car represents the high-end, which is the traditional concept in the hearts of many people.
According to the current online news, the tank 500 will be equipped with a power combination of 3.0T+9AT, with a maximum horsepower of more than 350 horses and a maximum torque of 500 Nm, which can be called the strongest at the same price from the parameter performance. What is even more valuable is that this powertrain is all developed by the Great Wall. It is worth noting that according to the current news, this V6 engine uses twin turbines, 60 degree angle design, double injection system and other technologies, the scientific and technological content is very in line with the current standard, secondly, after the longitudinal 9AT mass production, the Great Wall can get rid of the dependence on ZF, and the cost is easier to control. Overall, compared to the appearance, the performance of the tank 500 in terms of powertrain is more worth looking forward to, which is a tough battle for independent brands to hit the 3.0T highland in the field of hardcore SUVs. However, this power system has never been equipped on the previous Great Wall models, so we also have a wait-and-see attitude towards its final market performance.
Speaking of competitors, I believe that the first reaction in most people's minds is the Toyota Prado, the price and positioning are similar, but FAW Toyota Prado has stopped production, and the future does not know whether it will be introduced into the country, so it is not a direct opponent of the tank 500 in a short period of time. Tank 500 was released at the right time, and when it is impossible to be home inside and invincible outside, it is foreseeable that Tank 500 will be unique in the same class. If you have to press an opponent, it can only be a player like the ancestor of the hardcore SUV industry - JEEP Wrangler. The price of the Tank 500 top model of 400,000 is just enough to meet the threshold of the Wrangler entry-level version, so the Tank 500 high-end model will compete with the Wrangler entry-level version. However, from the perspective of driving comfort, vehicle design, and the sense of technology of the configuration, the tank 500 has great advantages.
The price of the tank 500 top with nearly 400,000 yuan is not cheap, but even so, there are still a large number of consumers willing to pay for the tank 500. Tank 500 orders exceeded 20,000 units within 1 hour of opening the pre-sale, which is enough to explain the market prospects of tank 500 and the product strength in the price range of more than 300,000 yuan. However, these orders are also mixed with a lot of scalper ingredients. The day after the tank 500 opened the pre-sale, there were a large number of transfer orders on the second-hand trading platform, and the order transfer was to be increased, and some orders even reached 10,000 yuan, Toyota called the insider! However, with the market experience of Tank 300, I believe that the Great Wall will not chill the majority of real consumers.
In addition, at the beginning of the listing of tank 300, a large number of "rollover" videos also earned a wave of traffic and attention, which caused a strong controversy on the Internet, but fortunately, the manufacturer contacted the owner in time and did its best to solve the relevant problems for the owner. Regardless of whether these problems are due to the improper operation of the owner itself or the design problem of the tank 300, we can see the sincerity of the manufacturer from the handling attitude, so I believe that the problem at the marketing level of the tank 300 will no longer appear on the tank 500. The launch of the Tank 500 can be described as "just right", and it is now in the "window period" of the domestic market, and the Tank 500 will be invincible in a short period of time after the listing. It is reported that the tank 500 will be released on March 4, and the answer to everything will be revealed at that time.