As soon as BYD's DM-i model was launched, it was sought after by consumers, and sales were also rising. Many of BYD's models have also successively launched the DM-i version of the Song Pro, which is BYD's hot-selling model, and also launched the fourth new model equipped with the DM-i super hybrid system in December 2021 - BYD Song Pro DM-i. With the innovation and upgrading in terms of power, appearance, interior, intelligence and handling, Song Pro DM-i has brought a new car experience to the majority of consumers, can it become the best choice at this level? Can we redefine the value benchmark of 150,000 SUV? This issue of the quality car will be interpreted in detail for you.
First, basic information and product highlights
The Price Range of Song Pro DM-i is 134,800-15.98 million yuan, with a total of five models. Price level, Song Pro DM-i pricing is still very competitive in the current market, on the one hand, in the 150,000-level new energy SUV market, there is no outstanding competitors of the same level, on the other hand, compared with the 150,000-level fuel SUV, Song Pro DM-i also has unparalleled advantages in fuel SUV, for example, on the green card, ultra-long range, ultra-low fuel consumption and so on.
BYD Song Pro DM-i uses the Dilink 4.0 human-computer interaction system. The size of the central control screen varies according to the different models, of which the minimum is 10.1 inches, the top is 15.6 inches, and the rest is 12.8 inches, supporting adaptive rotation and split screen operation. With the camera in the car, the sense of technology is full. The intelligent voice interaction system can understand a variety of dialects and respond quickly. The system supports OTA smart remote upgrades, keeping the vehicle up to date at all times. Cloud services can realize functions such as long-distance car search, remote start, APP remote control of vehicle status, remote opening of air conditioning, and remote control parking function.
Equipped with DiPilot intelligent driver assistance system, Song Pro DM-i has active safety functions such as ACC adaptive cruise system, predictive emergency braking system, BSD blind spot detection and TSR traffic sign recognition. In addition, it is also equipped with a holographic transparent imaging system, which can not only look around, but also gain insight into the bottom of the car, and there is no blind spot in the line of sight, which greatly improves safety.
The DM-i oil-electric hybrid system is also one of the highlights of the Song Pro DM-i. This hybrid system consists of a Snapdragon 1.5L engine, an EHS hybrid system and a special battery for plug-in hybrid. Official data shows that the comprehensive power of the Song Pro DM-i is 173kW, which is equivalent to the 2.0T powertrain of a fuel vehicle. The battery capacity is 8.3kWh and 18.3kWh according to the version, and the corresponding pure electric mileage is 51km and 110km, respectively. According to the DM-i design concept, this is a hybrid system based on electric power, and the engine only plays a power generation role in most working conditions, and only intervenes in high-speed road conditions. Therefore, compared with the same level of fuel vehicles, Song Pro DM-i has more advantages in quietness and smoothness.
Second, product competitiveness analysis
In terms of exterior design, the 2022 Song Pro DM-i still adopts a family design as a whole, but the appearance and interior have been upgraded. The grille is larger in size, and with the headlights in the shape of a dragon's whisker, the entire front of the car is more exquisite and atmospheric. Haval H6 and RAV4 Rongfang, the front face has a large size of the grille, but the overall feeling of Haval H6 is more American SUV, RAV4 Rongfang's visual impact is too strong, it looks more fierce. Therefore, although the two look very domineering, compared with the 2022 Song Pro DM-i, it still lacks some exquisiteness, which is more in line with the aesthetic needs of most consumers.
In terms of interior, the 2022 Song Pro DM-i has added a new color scheme of Kirin Brown + Sky Gray, with a rotatable 15.6-inch floating central control screen and electronic barriers, creating a more spacious and bright cockpit, luxurious and calm. In addition, the traditional physical buttons around the new car gear lever are retained, which improves the convenience of handling and optimizes more storage space, which also brings a blessing to users who are accustomed to button operation. The center console design of the Haval H6 is relatively trendy, the 12.3-inch floating central control screen angle is biased towards the driver's seat, with the adjusted gear handlebar and metal trim, it looks more technological, but we can hardly see any physical buttons, which is not very friendly for users who love traditional operations. The center console of the RAV4 rongfang is full of physical buttons, and with a 10.1-inch LCD touch screen, it looks a little too old-fashioned. The interior design of the 2022 Song Pro DM-i seems to be somewhere between the Haval H6 and RAV4 Rongfang.
One of the biggest changes in the 2022 Song Pro DM-i is the power, the addition of the DM-i super hybrid system, so that the thermal efficiency of the engine has reached 43.04%, zero hundred acceleration only takes 7.9 seconds, the power from 30% to 80% as long as 30 minutes, whether it is speed up or charging has been further improved. More importantly, the fuel consumption of this new car is 4.4L per 100 kilometers, and the comprehensive mileage reaches 1090km, which can well meet the travel needs of users.
The Haval H6 is only fuel-fired, and the fuel consumption per 100 kilometers has reached 8.4 liters; the FAW Toyota RAV4 Rongfang dual engine E+ model also uses plug-in hybrids, but the starting price is as high as 248,800 yuan. In contrast, the 2022 Song Pro DM-i is significantly more cost-effective. Overall, the 2022 Song Pro DM-i and Haval H6, RAV4 Rongfang are relatively good compact SUVs, but also can meet our daily travel needs, but the 2022 Song Pro DM-i is more competitive in terms of appearance, interior, etc., and the price of 134,800-15.98 million yuan is more cost-effective, and it is also the most worth buying of the three models.
In terms of configuration, through comparison, we can see that song Pro DM-i performance is more comprehensive, which can fully meet our daily use, especially the NFC key and the 15.6-inch large-size central control screen, which are not available in the other two models. The Haval H6, priced at 136,900, also has a good product power, and the HUD head-up digital display and steering wheel shift are not available in the other two models. Although the price of FAW Toyota RAV4 Rongfang is relatively high compared to the other two models, it is somewhat backward in terms of configuration, and its advantage lies in the power system, and the 2.5L hybrid is more competitive than the other two models.
Third, product quality & service trend analysis
As a new plug-in hybrid model under the BYD brand, will the Song Pro DM-i have the hidden danger of quality problems? In this regard, we will start from the failure of the Song Pro DM-i model in the past year, and compare the fault problems to preliminarily predict the development trend of new car quality problems in the future. Since the Song Pro DM-i is a brand new model, we will analyze the complaints of the hybrid SUV model of the BYD brand in the past year.
Through the complaint data of BYD's hybrid SUV models in the past year, it can be found that the fault problems are mainly concentrated in the aspects of audio-visual system failure, power battery failure and steering system abnormal sound, of which the number of complaints about "audio-visual system failure" and "power battery failure" is relatively high. Through further analysis, it is learned that the "audio-visual system failure" mainly comes from BYD Han DM models, while the "power battery failure" is mostly the old models of Qin New Energy and Tang New Energy, and there are almost no related complaints about the follow-up new models. Since Song Pro DM-i adopts a new DM-i super hybrid system, it can be temporarily considered that the probability of "power battery failure" is low, but whether there will be a "video system failure" in the future remains to be determined after it has been listed for a period of time.
With the continuous development of the mainland automobile market, the level of brand pre-sales/after-sales service, and the quality of the purchase experience have gradually become an important factor affecting consumers' final purchase. Therefore, based on the massive big data of the vehicle quality network, we will analyze the service problems that have prevailed in brands or car series in the past year to provide a more objective reference for consumers to purchase models.
Since the Song Pro DM-i is a brand new model, we will analyze the service complaints of BYD's hybrid SUV models in the past year. By screening the complaint data of BYD's hybrid SUV models, it can be found that the most complaint problem is "can't lift the car", and the number of complaints about other service complaints is relatively low.
In terms of measuring the reputation of new car after-sales service, we will analyze the response of enterprises to car owners' complaints, and relatively objectively predict the future after-sales service reputation of new cars. According to the data of the car quality network, the response rate of BYD's hybrid SUV models in the past year has been 100%, which shows that manufacturers still attach great importance to the complaints and demands of car owners, and are also actively solving problems.
Fourth, after-sales service policy and network distribution
In terms of car purchase policy, users who buy new cars can enjoy many listing rights, such as exclusive financial gifts, exclusive renewal gifts, exclusive smart gifts, exclusive worry-free gifts and so on. In terms of after-sales policy, BYD new energy models: non-operating vehicles have a warranty period of 6 years or 150,000 kilometers, core components for 8 years or 150,000 kilometers, and a lifelong warranty for power battery cells. Song Pro DM-i is aimed at the first car owner, and has launched the "non-operating vehicle three-electric system lifetime warranty" policy, which fundamentally eliminates the worries of purchasing new energy vehicles and makes it easier to use the car to maintain the car.
After the purchase of the vehicle, it is bound to involve the daily maintenance of the vehicle, at which time the number and distribution of the brand dealer stores are very important, and even have a certain impact on whether consumers buy the brand model. According to the statistics of the vehicle quality network, BYD Automobile currently has a total of 1218 dealer stores in China, covering 31 provinces, autonomous regions and municipalities directly under the central government. Among them, Guangdong, Zhejiang and Jiangsu have a large number of dealers. Overall, the number and coverage of BYD's auto dealers in the performance of its own brands is satisfactory.
summary
The domestic SUV market of about 150,000 is very competitive. The launch of BYD Song Pro DM-i has further enriched the product matrix of the BYD DM-i family, lowered the threshold of BYD's super hybrid SUV, and provided consumers with more choices. And Song Pro DM-i's own advantages are also more obvious, good appearance performance coupled with a wealth of intelligent technology configuration, have allowed it to have the same level of benchmarking level, of course, Song Pro DM-i also has its own shortcomings, but the flaws are not hidden, in the purchase of this level of hybrid SUV, is definitely worth priority of the model.