BYD releases blade batteries
FAW-Volkswagen D-HUB experience store
Geely released the "Smart Geely 2025" strategy The "final exam" in 2021 ended in the rare positive growth of the domestic passenger car market as a whole, and many companies such as FAW-Volkswagen, Geely Automobile, ANDD have handed over the report card of "other people's children". Among them, there are "academic bullies" who rank first in terms of total scores, "three good students" who are outstanding in all aspects, "progressives" with the fastest growth rate, and "new sharpeners" in the industry who have achieved self-breakthroughs.
This paper selects the top ten car companies with "Huadian" in the year from multiple dimensions such as sales volume, growth rate, new quantity, retention rate, total export volume, etc., and summarizes their achievements in 2021 and the layout in 2022, reflects the development status and future trend of the automotive industry, and provides a new reference direction for the transformation and development of other brands.
FAW-Volkswagen: "Xueba" people can not fall
For three consecutive years, it has won the first place in the sales list of car companies
Whether it is retail sales, wholesale data, or market share, FAW-Volkswagen is firmly at the top of the manufacturer sales list from January to December 2021, and is a proper "Xueba" type car company.
According to the data of the Association, in 2021, FAW-Volkswagen ranked first in the retail sales of 1778389 vehicles and the wholesale sales of 1800777 vehicles, respectively, ranking first in the retail sales list of manufacturers from January to December 2021, and first in the wholesale sales of passenger car manufacturers in 2021. This is the third consecutive year that FAW-Volkswagen has won the first place in the sales list of automobile companies, which is the undisputed No.1.
Compared with the "triple crown" of sales, the epidemic and the "lack of core" two-line combat, the "price value strategy" began to show results, and the ID. family electrified models gradually entered a better situation, showing the more valuable transformation of FAW-Volkswagen in this year from multiple dimensions.
In order to reduce the impact of the industry's "lack of cores", FAW-Volkswagen and Volkswagen China worked closely together to open channels to actively order goods, promote the improvement and stability of the supply chain system, and finally maintain the production and sales balance with a production volume of 1.7 million vehicles.
At the same time, FAW-Volkswagen also launched the "Price Value Strategy": according to the rhythm of the product life cycle, by increasing the user's high demand and high-value equipment, enriching the product configuration and enhancing the product value, so that consumers can fully feel the sincerity of the enterprise and the brand.
In addition, the ID. family of electrified models is gradually becoming the new trump card of FAW-Volkswagen. Since its launch, the cumulative sales of ID. family products have exceeded 36,000 units, and the market performance has gradually entered a better state. The agency sales model, ID-HUB experience store, pop-up store and other online and offline channels around ID.family products have been established to maximize the contact between the ID. family and new energy vehicle consumers.
Geely Automobile: Becoming a "Three Good Students"
For five consecutive years, it has won the top spot in The sales of Chinese brand passenger cars
In recent years, the rapid rise of Chinese brands has achieved a crazy catch-up with international car brands, or even surpassed, and the "three good students" with stable "quantity and quality price" have been born, which is Geely Automobile.
In 2021, Geely's annual retail sales will be 1213021 vehicles, which has sold more than one million vehicles for five consecutive years and won the annual sales champion of Chinese brand passenger cars for five consecutive years. If you look at the wholesale data, Geely's sales data in 2021 is even better, reaching 1328029 vehicles, and has entered the top three of the sales list, or even the only car company in the top three to achieve positive growth.
After 25 years of development, Geely is not short of good cars. Whether it is the Emgrand, Boyue, Binyue, or the strong SUV lineup composed of the Lynk & Co brand with a monthly sales of about 20,000 units, Geely has launched hot models in various market segments. On this basis, Geely will continue to enhance the value of its products in 2021, announcing that Xingyue S, Xingrui and Xingyue L will form a "Chinese star" and shout out the slogan of "fighting for the value of Chinese cars". At present, the cumulative sales of China Star have exceeded 210,000 vehicles, accounting for nearly 20%. At the same time, Geely also launched the extreme krypton brand, and its first product ZEEKR 001 Dading has an average order amount of up to 335,000 yuan, breaking the price moat of traditional luxury brands.
In addition, Geely released the "Raytheon Power" brand to open the "Power 4.0" era; released the "Smart Geely 2025" strategy, including the JiudaLongwan Action, to accelerate intelligence, electrification, systematization and ecology; cross-border entry into the mobile phone industry, research and development of 7-nanometer process of vehicle specification-grade SOC chips, etc., Geely accelerated the transformation to "intelligent travel technology enterprises".
Dongfeng Nissan: "Exam Stable Player"
The impact of "missing core" is controlled within 15%.
Since its first entry into the China Auto Million Club in 2015, Dongfeng Nissan's annual sales have exceeded one million vehicles for seven consecutive years, ranking fifth in the manufacturers' sales list for three consecutive years, becoming one of the most stable automobile companies.
2021 is the first completion year after Venucia returned to Dongfeng Nissan, and it is also the year when Dongfeng Nissan transforms from division of troops to joint force, and the two brands are twisted into a rope to maximize the effect. This year, Dongfeng Nissan's annual retail sales reached 1134889 vehicles. Among them, the cumulative sales of daily product brands 1047073 vehicles, selling more than one million vehicles for the seventh consecutive year; Venucia brand retailed 87,816 vehicles in 2021, an increase of 11.6% year-on-year.
Compared with maintaining annual sales of one million vehicles for seven consecutive years, Dongfeng Nissan has better performed in response to the "lack of cores". The data shows that the impact of the "lack of core" on Dongfeng Nissan's goal in 2021 is controlled within 15%, far lower than the impact of the entire industry exceeding 30%. Not only that, the market demand satisfaction rate and customer delivery compliance rate of Dongfeng Nissan products reached 96.0% and 92.8% respectively.
It is worth mentioning that in January 2022, Infiniti was officially included in the management system of Dongfeng Nissan. This also means that in the future, Dongfeng Nissan will enter a new stage of coordinated development of Nissan, Venucia and Infiniti brands.
SAIC-GM-Wuling: Multiple "single subject firsts"
Wuling opens up the small electric vehicle market
SAIC-GM-Wuling seems to have been associated with the "blockbuster", from the classic MPV champion Wuling Hongguang, to the Wuling Hongguang MINI EV with a monthly sales of 50,000 vehicles, and then to the Wuling Xingchen, which achieved monthly sales of nearly 20,000 vehicles after 4 months of listing, SAIC-GM-Wuling has been stepping on the right beat.
According to the data of the Association, the retail sales of SAIC-GM-Wuling in 2021 were 966932 units, an increase of 18.2% year-on-year. Among them, the retail sales of the Baojun brand were about 210,000 vehicles; the retail sales of the Wuling brand exceeded 750,000 vehicles, an increase of nearly 85% year-on-year. It is worth mentioning that the retail sales of SAIC-GM-Wuling new energy models were 431,130 units, an increase of 177.3% year-on-year, accounting for 45% of the total sales of SAIC-GM-Wuling.
The key to the rapid growth of new energy models lies in the super explosive model of Wuling Hongguang MINI EV. In 2021, the retail sales of Wuling Hongguang MINI EV were 395451 vehicles, up 250.7% year-on-year, accounting for 41% of the total sales of SAIC-GM-Wuling, accounting for 92% of SAIC-GM-Wuling new energy vehicle sales, and the monthly sales reached 50,561 units in December, not only the king of "their own", but also the best selling pure electric vehicle model on the market, almost single-handedly opening up the small electric vehicle market that was not optimistic.
At the same time as the model exploded, SAIC-GM-Wuling did not ignore the service, but led by the direction of "diversification, rejuvenation and globalization", continuously innovated around the comprehensive "To-C", and explored more contact points for interaction with consumers. Online, Wuling launched The Ling Club, a user brand centered on user needs and focusing on user experience, car life and car ecology, to reach users on mobile terminals with the help of APP, mini programs and other forms; offline, Wuling's first global brand experience center, Ling House, has settled in Shanghai to create a new posture garden for user experience.
Great Wall Motor: "Self-motivated"
More than 30 new products have created the most "new"
In 2021, Great Wall Motors released, pre-sold or unveiled more than 30 new products such as Haval Chitu, Haval Divine Beast, Weipai Mocha, Weipai Machido DHT-PHEV, Weipai Latte DHT, Tank 300 City Edition, tank 500, etc., becoming the Chinese car company with the most "Shangxin".
These 25 new cars cover the six major brands of Great Wall Motors, Haval, Weipai, Euler, Great Wall Pickup, Tank and Salon, which have laid a solid foundation for Great Wall Motors to continue to innovate categories, build category brands with category leadership, and ultimately achieve the improvement of brand value.
More importantly, there are many "blockbusters" in the new products. Tank 500 received 22,654 orders at the pre-sale, and 27,048 valid orders were created within half a month of pre-sale; by the end of 2021, the order for tank 300 had been queued to as many as 220,000; the Salon Mecha Dragon limited pre-sale of 101 units was sold out in 3 hours.
From the hot meter to the sales explosion, Great Wall Motors has also climbed to a new height in 2021. According to the data of the Association, in 2021, the cumulative retail sales of Great Wall Motor for the whole year were 948793 vehicles, an increase of 13.4% year-on-year. On January 23, Great Wall Motor released the 2021 performance express report showing that in 2021, Great Wall Motor's total operating income was 136.317 billion yuan, an increase of 31.95% year-on-year, net profit was 6.781 billion yuan, an increase of 26.45% year-on-year, and the average price of bicycles exceeded 106,400 yuan, an increase of 14.50% year-on-year.
GAC Toyota: Electric "all-rounder"
It is the only mainstream joint venture brand with double-digit growth
From the popularity of the Xena phenomenon to the double-digit sales growth for four consecutive years, GAC Toyota's 2021 has handed over a remarkable report card in the current Chinese auto market - the cumulative sales of 840396 vehicles in the whole year, an increase of 11% year-on-year, and the only double-digit growth among mainstream joint venture brands.
Behind the double-digit growth, it is inseparable from the support of Toyota's TNGA architecture and dual-engine hybrid technology. In 2021, GAC Toyota's TNGA model sales were 665345 vehicles, accounting for 79% of the total annual sales; the sales of the twin-engine hybrid model were 182,060 units, an increase of 98% year-on-year, accounting for 22% of the total annual sales, reaching a record high. Whether in terms of total sales or sales ratio, the twin-engine hybrid model ranks first among mainstream joint venture car companies in 2021.
2022 is GAC Toyota's "18-year-old coming-of-age ceremony", and it is also a key year for GAC Toyota to impact annual production and sales of 1 million vehicles and move towards the head camp of joint venture car companies. In order to build an annual sales system of millions of dollars and achieve a qualitative change from "brand evolution" to "brand upgrading", GAC Toyota deploys three strategic actions of "comprehensive high-end", "all-round electrification" and "all-field technology" for 2025, and goes all out to "mass production happiness for users".
In addition, as one of the few enterprises in the industry with a hybrid, plug-in hybrid, and pure electric "full engine" layout, GAC Toyota plans to account for nearly 60% of the sales of electrified models by 2025 and reach 100% in 2035.
Dongfeng Honda: Power-up player
In one fell swoop, it won the first place in five retention rates
According to the data of the Association of Automobile Associations, the cumulative retail sales of Dongfeng Honda in 2021 will be 793272 vehicles, although there will be a slight decline over the previous year, but this achievement is also in the forefront of domestic car companies. Considering the volatility of China's auto market and the impact of "lack of cores", sales of nearly 800,000 yuan are more gold-rich than in previous years. In particular, the follow-up strength it shows is very strong and belongs to the charging type.
In terms of products, although Dongfeng Honda has not changed blood, it has also continued to innovate. In the past year, Dongfeng Honda has launched a number of models such as CR-V Sharp Hybrid e+, 11th Generation Civic, Yingshipai, XR-V Obsidian Edition, and high-end MPV new Elite Model, which are favored by consumers.
The higher retention rate adds more word of mouth and trust to the value of the product. In the "Research Report on China's Automobile Retention Rate" released by J.D. Power (Jundi) and its partners, Dongfeng Honda won five firsts in one fell swoop. Among them, in the list of car manufacturers' retention rate, Dongfeng Honda ranked first with a significant advantage of 63.4%. At the same time, among the products, Dongfeng Honda's XR-V, Civic, CR-V, and Alexon models won the first place in the retention rate of small SUVs, compact cars, compact SUVs and MPVs.
In addition to the five firsts, Dongfeng Honda is also seeking changes in stability. On October 21, 2021, Dongfeng Honda and Honda's first pure electric model in China, e:NS1, appeared at the Wuhan Auto Show, which is the latest landing of Dongfeng Honda's electrification. In the next five years, Dongfeng Honda plans to launch a number of new pure electric vehicle brand e:N models in an orderly manner.
BYD: Growth rate and new energy sales double first
Become the most "progressive" mainstream car company
In the top 15 manufacturers' retail sales list released by the Association of Automobile Manufacturers from January to December 2021, BYD became the fastest growing car company with a year-on-year increase of 73.5%.
More importantly, among the 723697 new cars that BYD has accumulated retail sales throughout the year, new energy models account for 81%. Specifically, BYD's cumulative sales of new energy vehicles were 584,020 units, an increase of 221.3% year-on-year, which was no.1 in the retail sales ranking of new energy manufacturers from January to December 2021.
Whether it is the growth rate or the market performance of new energy vehicles, BYD is undoubtedly the car company with the most "progress". The achievements are inseparable from the SUPPORT OFD-i supermix technology and blade battery, which BYD has vigorously promoted. It is reported that the overall sales of EV models are 320,810 units, and the cumulative sales of DM models for the whole year are 272935 units.
For example, in April 2021, BYD announced that its pure electric models switched blade batteries in all series, and fiercely circled a wave of powder. Some car owners told Beijing Youth Daily, "It is the BLADE battery that I bought the BYD Han EV." This also makes BYD Han EV not only positive growth for 8 consecutive months, but also from November 2021 to two consecutive monthly sales of more than 10,000, ranking the top 1 of medium and large new energy cars. In addition, BYD Song PLUS DM-i reached 16,000 vehicles in December, winning the national hybrid (PHEV) insurance championship.
On the basis of high growth in 2021, BYD has set a sales target of 1.2 million vehicles in 2022. The reason why it dares to hit such a high sales volume is mainly due to its capacity expansion. According to BYD's official disclosure, if the production capacity is sufficient, the total sales volume in 2021 can exceed 900,000 vehicles. This year, the landing and commissioning of the second phase of plants in Qinghai, Xi'an and Chongqing has greatly increased BYD's vehicle production capacity.
SAIC Passenger Car: "Representative of International Students"
Won the champion of overseas sales of a single brand in China for consecutive years
In recent years, more and more auto brands have embarked on a journey of globalization, handing over an answer sheet of "going to sea" as "exchange students". Especially in 2021, the export of new energy vehicles will push the overseas performance of Chinese brands to a new height.
At the press conference on the development of the automobile industry in 2021 held on January 12, Wang Weiming, director of the First Department of Equipment Industry of the Ministry of Industry and Information Technology, revealed that in 2021, the mainland's automobile exports exceeded 2 million for the first time, reaching 2.015 million. This data has broken the bottleneck of export volume that has been hovering around 1 million vehicles for many years, and achieved a historic breakthrough.
Fu Bingfeng, executive vice president and secretary general of the China Association of Automobile Manufacturers, said that China's automobile exports accounted for 7.7% of total automobile sales in 2021, an increase of 3.7 percentage points over the previous year. It is worth noting that the export performance of new energy vehicles is outstanding, with new energy vehicle exports of 310,000 units, an increase of 3 times year-on-year.
Among the many export enterprises, SAIC Passenger Vehicles won the overseas sales championship of China's single brand with a total export sales of more than 290,000 units in 2021, an increase of about 68% year-on-year, and was called the Chinese brand "the front page of mainland automobile electrification and intelligence in the world".
Up to now, SAIC's passenger car products have successfully entered 66 countries and regions, in Europe and Australia and New Zealand and other high-energy markets, competing with international auto giants on the same stage, product penetration rate continues to increase, in 2021 in 17 countries around the world among the top ten single brand.
Xiaopeng Automobile: "Cutting-edge breakthrough"
Xiti 100,000+ brand head with new car-making forces
Xiaopeng Automobile is the highest-selling and fastest-growing enterprise among the new car-making forces in 2021, with cumulative sales of 98,155 vehicles in the whole year, an increase of 275.2% year-on-year. If it were not for the reason for the shortage of industrial chips, Xiaopeng Automobile's annual sales of more than 100,000 vehicles would not be a problem, and it would be a well-deserved "new representative".
In fact, since September, Xiaopeng Motors has taken the lead in entering the "Monthly Sales Club", and in the following three months, Xiaopeng Motors' monthly sales have continued to grow steadily, and by December, they have achieved a single monthly sales of more than 16,000 vehicles. In the meantime, Xiaopeng Automobile also ushered in the 100,000th vehicle off the production line, becoming the "breakthrough" of Xiti's "100,000 +".
As the scale of users continues to grow, Xiaopeng Automobile has accelerated the layout of charging and sales service networks, and as of the end of November 2021, it has rolled out 661 brand supercharging stations nationwide, covering 228 cities, and operates 311 sales stores nationwide, covering 121 cities.
Xiaopeng Motors, which completed the brand replacement in 2021, is exploring a smarter future. At the "1024 Technology Day", Xiaopeng Motors announced that it will achieve mass production of flying cars in 2024; Xiaopeng Motors will create the world's first rideable intelligent machine horse for the upcoming era of active mobile Internet. At the same time, He Xiaopeng will also cooperate with Pengxing Intelligence, which Xiaopeng Automobile invested in last year, to adopt mobile sound field modeling technology to achieve "cross-room free sound field positioning". Text/Wen Chong