In 2021, the mainland's new energy automobile industry will develop rapidly, with sales of 3.521 million units, ranking first in the world for seven consecutive years, and the market share will reach 13.4%. And now that it comes to 2022, new energy vehicle companies have adjusted the price of their models in the face of the double pressure of raw material price increases and subsidy shrinkage, so in 2022, can consumers still buy a new energy model?
The price adjustment of major car companies
At the end of 2021, Tesla China took the lead in price increases, according to the current price of Tesla China's official website, the price of the two entry-level models has been raised, and its domestic model Y price is 301,800 yuan, compared with the price of 276,000 yuan announced on the official website in August last year, up 25,800 yuan, and it has been unable to enjoy state subsidies.
Just entered 2022, Nezha Automobile also announced a price increase, and the price of its Nezha V, Nezha U Pro and other models ranged from about 2,000 yuan to 5,000 yuan. Subsequently, Xiaopeng Automobile also announced that the latest price increase after the subsidy of all models has increased. Among them, the entire Xiaopeng P7 series rose by 4300-5900 yuan, the Xiaopeng P5 series rose by 4800-5400 yuan, and the Xiaopeng G3i rose by 4800-5400 yuan.
Not long ago, BYD also officially announced that it had joined the "price increase" camp, and the official guidance price of its dynasty series and marine series related new energy models was adjusted, ranging from 1,000-7,000 yuan. The price adjustment will take effect on February 1, and customers who have signed up for a deposit before that time will not be affected by the price adjustment. The reason given by the official is affected by the sharp rise in raw material prices and the decline in subsidies for new energy vehicles.
The beginning of the new energy market in 2022 seems to be spent in a wave of rising prices, but it also confirms a sentence, the more rising, the more people buy.
Why are prices rising?
Judging from the current news reports, the reason for the price increase that we can think of is nothing more than the rise in raw materials and the reduction of state subsidies. It is also true that the price of lithium, the most important raw material for power batteries, has increased by more than 4 times in the past year, hitting a record high; the subsidy for new energy models has dropped by 30%, combined with these two points, the cost of new energy models is rising. At present, the domestic new energy market orders are bursting, and the pressure on order delivery has increased sharply. The pressure on manufacturers comes not only from raw materials, but also from the market.
In the second half of last year, the news of rising raw materials began to spread continuously, stimulating consumers' demand for cars, and the orders of manufacturers increased, but the production capacity was limited. Take Tesla's Shanghai factory as an example, although it claims that an average of 2 minutes can produce a car, but still backlogs most of the orders, the scheduled delivery cycle of the official website from the earliest 6 to 10 weeks, to the first quarter of 2022, and finally becomes the current official website shows 12 to 16 weeks, and BYD's Song PLUS DM-i model, the current booking takes 6 months to deliver, and BYD also has a large backlog of orders in 2021. So I boldly guess that the reason for many manufacturers to increase prices, in addition to the first two objective factors, there is also a large market demand, by raising the price to alleviate the growing order volume.
Of course, some car companies have played marketing through this wave of price increases. A number of car companies said that users complete the booking before the end of February 2022 and will continue to enjoy the new energy subsidy policy in 2021, which is very tempting for consumers, but in the end, although the amount of subsidies has not changed, but the price of the car has risen, for consumers, it still costs a part of the car purchase cost, just a superficial "discount".
Can I still buy it when the price rises?
Looking at the current domestic new energy market, it is in the period of excitement, the Japanese three musketeers who were not very cold to the new energy market have also brought their new works and joined the competition for the domestic new energy market.
Toyota brought BZ4X models, Nissan brought Aria models, the most interesting is Honda, completely built for the Chinese market, brought e: NS1 and e: NP1 two models, the above models are not the "oil to electricity" model that everyone thinks, but the product of the real electrification platform, there have been netizens jokingly said: The Japanese army joined the new energy battlefield, that is the beginning of the real smoke. And now that they are coming, the new energy market will be more lively. Domestic independent brands Chang'an, Geely, and Great Wall have begun to exert efforts in the field of new energy.
Luxury brands have also begun to join the battle, Audi's e-tron series, Mercedes-Benz's EQ series, BMW's iX, so the domestic new energy market in 2022 must be very bloody, who is the final winner? We can only wait and see. Back to the previous topic, can you still buy new energy vehicles after the price increases? The answer is: yes, and there will be more and more choices for consumers.
Write at the end
Even if subsidies decline, even if raw materials rise, more and more car companies are joining the new energy market, and more and more models are developed and listed to meet the diversified needs of more consumers. When the new energy market is as colorful as the traditional fuel vehicle market, and the competition is sufficient, then the core of restricting sales is definitely not "price", but scientific and technological strength or brand belief. However, according to the current data on domestic new energy vehicle sales, consumers buying new energy vehicle brands is not the first consideration, but the technology experience and the reliability of products are more valued by consumers. Therefore, technology is the core code of sales.