In the automotive industry, when it comes to playing "mark-up", Toyota is definitely a grandmaster-level existence. The Highlander in the medium-sized SUV market, the alpha of the luxury star car, and the rookie Sai Na who has recently been hotly searched for because of the price increase, as little as 30,000 or 50,000, and more than hundreds of thousands of larger price increases are still difficult to extinguish the enthusiasm of consumers, and some models even need to queue up to make reservations to add money to pick up the car. And the reason why the price increase is still so popular, in addition to the Toyota halo, its own product performance that can withstand scrutiny is also an important aspect, such as the balance of Highlander, Alpha's peer invincible, as for Xena, Emm...
Therefore, Toyota's price increase is because people are confident that even if the price is increased, some people still buy it, which is the "arrogance" that domestic consumers are held up, no tricks, and the average person really can't learn it. But there are unbelieving evil, normal price increase does not work, then play a hand of "closing the door and increasing the price" trick, and this kind of bizarre operation is still from the field of micro electric vehicles. To tell the truth, this happened in a scooter electric car that cost less than 50,000 yuan, it is really magical, if it were not for the fact in front of me, I would definitely not believe it.
This matter naturally does not appear on the Hongguang MINIEV and QQ ice cream, and the good noodles cannot be dried. It is not the Changan Ben E-Star national version (even if the output is tight, it has not been considered this kind of play), but it is also the second echelon of the micro-electric market with SAIC Kelaiwei CLEAR. The car sold well last year, ranking thirteenth with 46,832 units in the 2021 new energy passenger car terminal sales rankings. Although the market and product performance is remarkable, it is obvious that consumers will not increase the price of the car because of this, and we can simply and long-term insight.
Some time ago, I inadvertently found that on a third-party automobile quality evaluation platform, on the complaint about saicar micro-electric vehicle Kelaiwei, there was a completely colored "green code", all about the complaint of not being able to mention the car. Many car owners said that the 4S shop originally promised to pick up the car within half a month, but after waiting for several months, he could not see the shadow of the car, asked the staff, and only let more and so on.
Mr. Kang from Handan, Hebei Province, said that he could pick up the car in 20 days, and then he sold the vehicle insurance in advance, and as a result, he was told by the sales staff that someone had increased the price by 5,000 yuan in the middle of the month to cut off the car. Some time ago, the 4S store contacted and said that it could be transferred from other stores, but it needed to increase the price by 2,000 yuan. He questioned whether this was a dealer selling a car at a high price or whether the manufacturer did not produce according to the contract and did not implement the first-in-first-out.
Like Mr. Kang's problem of sitting on the ground and increasing the price is not uncommon in the complaint, after signing the agreement on the purchase of the car, most of them are notified by the manufacturer of the sales to pay the insurance first, if you do not agree to this unreasonable request, the car pick-up time will be postponed indefinitely, some owners can not see the shadow of the car for five months, and when asking about the sale, they will also be perfunctory by a sentence of "the manufacturer does not ship". However, if the car insurance is paid in advance in order to pick up the car as soon as possible, then it will be directly reduced to the fish on the dealer's board, let it be slaughtered, and can only be consumed without increasing the price.
Although it is not certain whether there is a manufacturer's participation in this kind of "mark-up" car sales, the dealer's way of achieving the purpose of "sitting on the ground" through hunger marketing will definitely make a large number of Collavian prospective owners chill their hearts, and to a certain extent, the brand image of SAIC Group will be frustrated. And good things do not go out of the bad things for thousands of miles, The various improper sales methods of Collavi dealers will also deter many potential customers, and the competitors that can be comparable to Collaway at the same level are not nothing, and no one is willing to continue to spend money to buy the probability of knowing that there are tigers in the mountains.
Kelaiwei just lived a good life in fact, not for long, if it is because of the lack of core, raw material costs or production capacity and other issues caused by this situation, it is best to have manufacturers to go out to assume the responsibilities and obligations, and on the dealer's irregular sales methods, to give users a reasonable explanation. Blindly ignoring and avoiding the objective problems that appear on the terminal sales chain will only promote this "evil" arrogance, and then the destruction can not only be as simple as a car, but also do and cherish it.
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