In the face of the new pattern changes, Akio Toyoda solemnly issued a declaration of welcome to new friends.
"As long as there is technology, any company can build a car, and we welcome new players, but I hope they can clearly understand that once a car is produced, companies should be prepared to deal with the changes in 40 years."
In just one or two sentences, a huge amount of information is interpreted.
Reliability is Toyota's production philosophy throughout the end, so we can see the world's most extreme reliability and longest life on Toyota models, which is not unrelated to the Japanese corporate culture.
After World War II, Japan is a ruin, they need to achieve the fastest rise in the shortest possible time, the shortage of resources is the biggest problem, for Japanese car companies, they do not have the capital compared with Europe and the United States, a steel plate in Europe and the United States can be unscrupulously squandered, but a steel plate in Japan has to play the longest life.
Reliability and stability are the long-term concepts of Japanese companies, who want their new cars to have the longest lifespan in the world.
The truth is that in Hong Kong we can still see Toyota Crown with a lifespan of 30 years or more, they are the most common taxis in Hong Kong and are very popular because they are reliable.
Akio Toyoda means that we welcome new companies to build cars, but Toyota hopes that you can also think of users, considering the reliability, stability and safety of car life for 40 years after buying a car.
Alluding to more and more new forces, more companies have emerged in the market to build cars in the past five years.
Different from the Toyota concept, the concept of these companies to build cars is not how reliable and stable the production of enterprises, their philosophy is how many cars are sold today, next month must be more cars sold than last month, how many new concepts have been played, and how much capital has been gained in the stock market.
The concept of capital has been played in the automotive market, in fact, 10 years ago in the passenger car market, there was little speculation about the concept, at that time the car companies more task is how to overcome technical problems, the production of longer life, longer stability of the car.
Don't question the reliability of Toyota, the life of many Toyota cars is really designed with 30 years, although Akio Toyoda's 40-year theory is somewhat exaggerated, but a Toyota can use 30 years is definitely not a joke.
Two days ago I saw a 02-year-old imported Prado on the main road, the body is dilapidated, the paint surface does not have the luster of the year, but the driving system is still very stable, that car has a history of 19 years from today, if you continue to maintain, the next 5 years it can continue to use.
There are very few old cars in the country, and there is a reason for this.
It is not that some old cars are not good, it is not allowed to go on the road, 15 years of scrap period although it has only been removed in recent years, but 15 years is still the acceleration of old cars driving to the grave, in the past no car can survive 15 years, because after this time it will be forced to scrap, now 15 years after two inspections a year, for more people are troublesome.
It is basically impossible for domestic old cars to survive for 20 years, because you are facing the troublesome process of four inspections a year, and no one can stand the inspection of cars every three months.
But in the mature overseas market, they are very welcome to the old car, that is a feeling, a way of witnessing history, a mark of the rise of the industry, so at the public symposium, Toyoda Akio called for "the stability of the 40-year car cycle", he hopes that the latecomers will also calm down and not be so impetuous.
The car is not a mobile phone, not a software development, it is related to the health of travel, basic manufacturing is a very difficult thing, just by doing a good job of the basic process is not enough, want to fundamentally control the quality, but also have a more perfect system standards.