On January 24th, Ford China held a Chinese New Year online family dinner, Eight Treasure Rice, American Baked Lobster, Chongqing Spicy Chicken, Jiangxi Rice Noodles, Grilled Steak & Burger... A group of high-level executives incarnated as the chefs of "Fu Ji", cooking delicious dishes and interpreting "this Fu Ji Te China". Of course, through this family banquet, Ford China also sent more information.
Ford China is moving forward
Ford China compares the annual results to the fruits of the eight treasure rice, and every Ford employee, Lincoln employee, dealer, and car owner is like a sticky "sticky rice", which together presents a perfect bowl of eight treasure rice.
Looking back at Ford China's performance in 2021, its cumulative sales for the whole year totaled nearly 625,000 units, an increase of 3.7% year-on-year. Specific to the brand, Lincoln sold 91,621 units in the whole year; ford brand passenger cars sold nearly 238,000 units in the whole year; and ford brand and Jiangling brand commercial vehicles sold 264,000 units in the whole year.
Despite the chip shortage and the epidemic, Ford still handed over a beautiful answer sheet in China, and further innovated in terms of electrification and sales model, and launched more models and technologies that consumers like. At the same time, the better and better performance also gives Ford China, which is gradually returning to the right track, stronger confidence, and the so-called cohesion can go further.
American luxury blends With Chinese "wisdom", the Lincoln brand is booming
The second signature dish is "American-style baked lobster", which means "Fu" luck "Forest" gate. Ford China believes that the performance of the Lincoln brand is like a lobster, the more fried the more colorful and more prosperous.
In fact, in 2021, Lincoln's sales in the Chinese market exceeded 90,000 units, an increase of 48% year-on-year, and its monthly sales exceeded 9,000 units for the first time, refreshing the historical results. It is worth noting that Lincoln is still the fastest growing luxury car brand, and the Chinese market has surpassed the United States for the first time to become the largest single market for the Lincoln brand.
Lincoln can achieve good results in the Chinese market, and it is inseparable from the successive production of a variety of models. One of the biggest contributors is the Lincoln Adventurer, whose cumulative bicycle sales exceed 50,000 units and are undoubtedly Lincoln's sales pillar in China. In addition, in 2021, Lincoln brought a new model Lincoln Z at the Guangzhou Auto Show, which is Lincoln's first domestic sedan and is expected to further expand Lincoln's market share after the listing.
Changan Ford's upward trend is obvious, EVOS promoted to "popular fried chicken"
In 2021, Changan Ford's cumulative sales exceeded 300,000 units, and the upward trend was obvious. At present, Changan Ford is unswervingly promoting the "revitalization plan", including increasing the launch of new products and optimizing the marketing system. The most concerned is the heavy new car that Changan Ford has built in succession.
In the past year, with the launch of Ford EVOS and Ford Mustang Mach-E, Ford has accelerated the pace of electrification and intelligence in China. Among them, the newly listed Ford EVOS is worthy of the "popular fried chicken", which is maverick and meticulous in the design level, has a forward-looking strategy in the choice of scientific and technological configuration, and is called the most intelligent fuel vehicle of the same level with strong power performance and comprehensive safety equipment. As the first model born under the "Ford China 2.0" strategy, Ford EVOS further fulfills the promise of "more Ford, more China".
In 2022, Changan Ford will also launch a new generation of Mondeo. From Ford EVOS to the new generation of Mondeo, Ford's "potential energy aesthetics" design concept has been further popularized, and the size of products such as the new generation of Mondeo also has good advantages in the same class, and these product advantages are conducive to Ford's sales growth.
Adhere to the original intention of quality, Ford has to always
Brother Yuan noticed that Jiangxi rice noodles also appeared at the family banquet, implying that Ford's "good luck is long". But how can a car company achieve good luck? The most fundamental thing is that the product is strong, that is, to gain a firm foothold in the market with high quality.
For example, Changan Ford adopts Ford's advanced and perfect production system - GFPS Ford's global production system to ensure that production errors are minimized. Including the selection of suppliers, there is also a unique set of evaluation criteria. Not only that, before mass production, each Changan Ford product must undergo more than 10,000 parts-level tests, more than 1,000 vehicle tests, 300,000 kilometers of professional road tests and more than 1 million kilometers of social road test road durability verification, and each vehicle must undergo more than 1,600 inspections before leaving the factory... It is such rigorous testing that gives birth to durable, safe and reliable products that better meet the needs of Chinese consumers.
Jiangling Ford also has high requirements and strict standards for quality. Jiangling Xiaolan factory has realized ingenuity, adhered to the concept of quality, and established a digital manufacturing system for the whole process with advanced manufacturing technology, first-class production facilities, Ford's global lean manufacturing system and high standard quality management system, which has improved product quality and efficiency.
Ford "added E", mustang Mach-E appearance is the focus
Grilled steaks and burgers are both "hard dishes," just as the Mustang Mach-E was seen as the strongest rival to the Tesla Model Y as soon as it was launched. The Mustang Mach-E positions a pure electric mid-size SUV and offers multiple endurance versions, including the long-endurance version of the CLTC new national standard test standard for a range of more than 600 kilometers. It is worth mentioning that all series of new cars adopt the modeling design of GT high-performance version, and the whole series is equipped with "Co-Pilot360 Intelligent Driving Assistance Professional Package" as standard, and the strength is quite "able to fight". With the Mustang Mach-E, Ford has entered the electric market in a high profile in China, which is about to be promising.
Brother Rumble said
A series of home-cooked dishes revealed Ford's emphasis on the Chinese market and Chinese consumers, and also expressed Ford China's urgent desire to return to the mainstream market. Under the guidance of the "Ford China 2.0" strategy, Ford's performance in China has achieved steady growth in 2021, and its products and services are constantly being renewed and upgraded, and the upward trend is getting stronger and stronger. Looking ahead to 2022, Ford China will bring better product and service experiences, so it may be interesting to wait and see.