ET7 delivered in March this year, this month 20th has opened the lock order; ET5 delivery in September this year, and ET7 delivery is also half a year away, do you choose ET7 or ET5?
Recently, we did a poll on the CHOICE of ET7 and ET5 on the www.autobit.xyz, and judging from the results of the vote, more than 54% of people chose ET5 to choose ET7 30%.
The ET7 is indeed a very good car, but its starting price of more than 440,000 yuan has kept a large part of consumers out of the door; moreover, those who placed ET7 orders in the first place are estimated to have turned against its compatriot ET5 after coming. So ET7 is difficult to become a blockbuster.
So we are looking forward to the delivery of the ET5 in September this year, which is a more explosive car quality model. The product power is not said, and the price is more close to the people than ET7, I believe that many consumers have also voted with real money and silver.
I dare to predict that you in front of the screen will definitely order more ET5 than ET7. I dare to order et5 even if I don't have a few steel hammers in my pocket, let alone you rich people.
Why do we think ET5 will sell better? Below we will talk in detail about the quasi-explosive model from the three levels of product strength, price and service - Weilai ET5.
01, the product force is outstanding
Let's first look at its product strength, first of all, let's talk about its shape:
Et5 has a continuity in design compared to ET7, such as the front face is almost the same as ET7.
The design of the entire rear is quite simple, and the taillights are through-line design, with a straight line running through the entire rear. The tail also adds a large diffuser and a small ducktail design, which looks sporty enough.
In fact, from the overall shape point of view, WEILAI ET5 can be seen as a "reduced version of Weilai ET7", but ET7 is more business-oriented.
Available in 9 body colours and 6 interior themes, the ET5 offers youngsters a variety of, personalized mixing options.
In terms of size, the ET5 is a mid-size car, but it is also doing its best to expand the space inside the car.
Here, we have a set of size and spatial comparison data for the ET5 and Model 3 and BMW 3 Series.
In terms of body size, the NIO ET5 is 4790mm long, 1960mm wide, 1499mm high, and has a wheelbase of 2888mm.
The body length is between the BMW 3 series standard axle (4719mm) and the long shaft (4829mm), which is about 7cm longer than the 3 series standard axle and 4cm shorter than the 3 series long axle. It is 9.6cm longer than the Model 3's body 4694mm.
That said, the CABIN space of the NIO ET5 may be slightly better than that of the BMW 3 Series and Tesla Model 3.
This is true from the data point of view, but the real situation will not be known until after subsequent experience.
The interior of ET5 is also the same style as ET7, simple and full of technology, and the use of the entire shape and line gives people a very comfortable look.
The 10.2-inch full LCD instrument and the 12.85-inch vertical central control screen are not new at the moment, but the display effect of the control screen is very good, the resolution is 1728X1888, the contrast ratio reaches 100000:1, and it can display 100% NTSC color gamut.
Coupled with ET5's 256-color digital light curtain atmosphere light and 7.1.4 Dolby Atmos sound box system, a total of 23 speakers, the speaker power has reached one kilowatt, and the sound and photoelectric effects have been done enough, and these configurations are very capable of playing on the market.
As a smart electric vehicle, assisted driving has become a necessity for everyone to buy a car, and it is also the main area of competition for the "arms race" of various new brands.
In terms of hardware, ET5 has almost the same level of configuration as ET7, ET5 has 33 perception hardware, including 1 high-precision lidar, 7 8-megapixel high-definition cameras, 4 SONY 3-megapixel high-perception cameras, 5 millimeter wave radar, 12 ultrasonic sensors, 1 main driving perception, 2 high-precision positioning systems, 1 vehicle-road collaborative sensing unit, with NVIDIA's 4 Orins, the computing power reaches the industry's top 1016 TOPS. Equivalent to about 7 times the computing power of the Model 3, the configuration is full.
According to the latest news, the ET7 will be equipped with turn signal control lane change (ALC) and lane center assist (LCC) functions as standard, so in the standard configuration of ET5, these two functions should not be absent.
In terms of power and endurance, the ET5 will not pull the crotch. Available in 75-degree, 100-degree, and 150-degree capacity battery packs, CLTC has a range of 550+km, 700+km and 1000+km respectively.
The powertrain is equipped with a second-generation electric drive system, which has a maximum power of 360 kW, a maximum torque of 700 N·m, and 4.3 seconds of zero hundred acceleration.
Different from Tesla's FSD 60,000 yuan direct buyout scheme, the full function of NIO's NAD autopilot system can only be opened on a monthly basis and paid monthly, with a service fee of 680 yuan per month.
Since most domestic users will only use the vehicle auxiliary driving system in long-distance travel for a short time, the service mode opened on a monthly basis is undoubtedly more humane, and car owners have a choice.
In addition, the ET5 also has a frameless door + electric suction door as standard in the whole series; the whole series is equipped with the Nio PanoCinema digital cockpit; the whole series is equipped with a four-wheel drive system and so on. It can be said that in terms of product strength, ET5 is definitely worth it.
But one thing worth worrying about is that if WEILAI ET5 cannot be delivered as scheduled in September this year, then ET5 has no 800V high-voltage charging, no more advanced car chip, no ultra-fast charging, etc., and will be labeled as technologically backward, and its competitiveness will decrease over time.
02, the price is more friendly: BaaS choose or not?
The ET5 is the cheapest model in NIO's current product system.
After carrying a 75-degree and 100-degree battery pack, the ET5's pre-subsidy starting price is 328,000 yuan and 386,000 yuan respectively.
NIO also offers a BaaS battery pack rental model, depending on the model, the monthly battery fee is 980 yuan and 1480 yuan, and the price of new cars is as low as 258,000 yuan.
So is The BaaS service really that fragrant? Let's do the math.
At the current starting price of the two versions of ET5, 75 kWh and 100 kWh, users who do not use BaaS have a car price of 328,000 yuan and 386,000 yuan respectively, and if they pay in full, users have to pay so much money at one time.
Choosing BaaS, users can spend 70,000 yuan and 128,000 yuan less on this basis, which is not a small amount of money, and for many users, it is undoubtedly a lower threshold for owning Weilai.
Further down, the current two versions of the battery, BaaS monthly fee is 980 yuan and 1480 yuan, if the saved 70,000 yuan and 128,000 yuan to pay the battery monthly rent, it corresponds to 71 months and 86 months, respectively, it corresponds to almost 6 years and 7 years.
If you plan to use the ET5 for more than this year, users who choose BaaS will continue to pay for battery rental, while those who buy out of batteries will not have to pay again. From this point of view, it is still recommended to buy out the battery and do not use BaaS.
Another scenario is that this ET5 you don't plan to use for more than 6-7 years, you may use a 2-3 years to sell, so let's see if you want to choose BaaS.
Depending on the situation:
First, if you really want to have Weilai, but the money is not much, and the money to buy out the battery will put a lot of pressure on your economic situation, then you should choose BaaS should be an inevitable choice.
Second, if you have the money to buy out the battery, but you don't want to spend the money all at once, because you want to keep the cash for investment or do other things, such as buying Weilai stock, maybe after 2 years you will earn back a battery with 70,000 yuan.
Third, if you have the money to buy out the battery, but your time with the car is very short, just want to experience the car in 1-2 years, then you spend 20,000 yuan to rent a battery in two years to experience ET5 is also feasible, it is not recommended to buy out.
Fourth, if you're really rich, is it still something you have to consider if you choose BaaS or not?
However, there is still a big uncertainty in the BaaS service, that is, the question of the retention rate of used cars, BaaS used cars and used cars that buy out batteries, there will definitely be a gap in the retention rate, as to how much this gap is, there is no clear answer.
However, WEILAI has its own official used car platform, and they should introduce a lot of policies to protect the rights and interests of BaaS users. Because more and more WEILAI users are now choosing BaaS, it is estimated that it is more than 40%.
It is also because of the BaaS solution that the price of ET5 has dropped by 70,000 yuan / 128,000 yuan.
Directly pointing to tesla Model 3, it also has a lot of price overlap with competitors including Xiaopeng P7, Extreme Kr 001, etc., which greatly reduces the entry threshold. This is a very lethal operation, and it is likely to be a large-scale blockbuster car in Weilai.
03, NIO's service
Moreover, buying ET5 does not mean that you only buy one car, there is also a whole set of Weilai service system behind it.
Nio's brand positioning is to sell luxury smart electric vehicles, but also advocate a pleasant lifestyle. From the perspective of positioning, Weilai mainly wants to attract this part of the new middle class.
For New Money, with high education, high salary, open mind, strong acceptance of new things, they want to get enough respect in the car purchase process, and they expect a good service experience. On the service, Weilai called the second, should no one dare to call the first, right?
Nio's cow house will regularly hold a variety of car owners' activities, so that car owners have a sense of belonging; Weilai's APP also has a lot of communities, different communities represent different lifestyles, such as camping, such as rock climbing, such as team self-driving tours, Weilai gives owners a pleasant lifestyle, here, they can indeed harvest emotional added value, not just buy a car.
In addition, in the face of the mileage anxiety that electric vehicle owners are most worried about, Weilai not only has charging, but also has a unique power exchange service (the goal of 800 seats has been achieved), in addition to a very humane one-click power-on; and for the problem of second-hand electric vehicles not preserving value, Weilai has also built its own official second-hand car system. From these, we can see that WEILAI is serving TA users from all aspects.
04, Weilai's bet, ET5 is worth having
Relying on high-quality service and good product strength, WEILAI will sell more than 90,000 cars in 2021, which is a good achievement for a new car company; however, to be an NB car company, 90,000 units a year is far from enough.
Therefore, Weilai relies on service advantages to obtain high-end users with limited scale is not a long-term solution, Ta needs a larger user base, and needs to attract more mid-range users without changing the positioning of luxury brands.
Now, ET5 to hit the high-end user market, this car with a significantly reduced purchase threshold, as well as excellent appearance and product capabilities, will definitely be a shot in the dimension of sales for Weilai chicken blood.
We think THE NIO ET5 is worth buying, what do you think?
Here is the heart of the car "looking for a new hit", the next hit we will see you soon!