ChatRoads
------------------------
According to the data of the Association of Automobile Associations, the capacity of the domestic luxury car market will increase by 5.6% in 2021. But this data compared with 2020, it is much bleaker, 2020 luxury car market recorded a growth of 19.9%, to know that this year for various industries, can be described as a year of great damage. In the recently released luxury brand sales list, the BMW brand won the luxury brand sales championship with cumulative sales of 821,000 vehicles, an increase of 8.3% year-on-year, while the Mercedes-Benz brand and the Audi brand fell by 3.6% and 5.5% respectively.
1
BMW: Sales volume and growth rate are the first
According to the data, BMW and MINI brands sold more than 846,000 in China in the whole year, an increase of 8.9% year-on-year. Among them, more than 48,000 new energy models were delivered, an increase of 69.6% year-on-year. The following is the key point: On the one hand, BMW surpassed Mercedes-Benz with an advantage of nearly 90,000 vehicles and won the luxury brand sales championship for consecutive years. Bmw, on the other hand, is also the only BBA brand with positive year-on-year growth.
Specifically, the growth of BMW's sales is inseparable from the sales of the main models. According to the data, the sales of the three main models of BMW 3 Series, BMW 5 Series and BMW X3 have exceeded 150,000 units. BMW X5 sales also hit a new high, with annual sales exceeding 50,000 units for the first time. At the same time, bmw 4 series and BMW X7 sales also exceeded 10,000 vehicles. BMW M brand sales continued to rise, up 38.9% from the same period last year.
In terms of new energy, BMW sold more than 48,000 new energy models in 2021, an increase of 69.6% year-on-year. Specifically, the BMW iX3 sold more than 21,000 vehicles in the whole year, and the sales volume was appropriate. Of course, the arrival of the BMW iX has further launched a new round of BMW's electric offensive. It is reported that in 2022, BMW will launch 7 new energy products, including BMW iX, BMW i4, BMW iX3, BMW 3 Series, a pure electric flagship, and 2 plug-in hybrid models.
2
Mercedes-Benz pure electric vehicle sales soared 90.3%
Mercedes-Benz's 2021 global sales data shows mercedes-Benz maybach, AMG and G-Class sales at record highs. Mercedes-Benz's overall market demand remained unaffected, with more than 2.4 million new vehicles delivered worldwide, of which 758863 were delivered in the Chinese market.
Specifically, Mercedes-Benz passenger car sales reached 2,093,476 units, down 5% year-on-year, and despite strong demand for Mercedes-Benz passenger cars in various regions, the lack of semiconductors has delayed the supply of automobiles. However, Mercedes S-Class sales rose 40% year-on-year to 87,064 units, of which the Chinese market accounted for 35.5%; G-Class sales reached a record 41,174 units; AMG model deliveries reached 145,979 units, up 16.7% year-on-year; Maybach sales rose 50.7% year-on-year to 15,730 units, mainly due to Maybach's high demand in the Chinese market, with an average monthly sales of 900 units.
It is worth mentioning that last year Mercedes-Benz launched a number of EQ pure electric series products, continue to deepen the Chinese new energy vehicle market, from the final sales data, indeed the market prospects are considerable, in 2021, Mercedes plug-in hybrid and electric passenger cars delivered reached a record 227,458 units, of which 48,936 (up 154.8% year-on-year) is mercedes-Benz EQ series pure electric passenger cars. EQS, in particular, has taken the combination of luxury and pure electricity to the extreme, and since the EQS launched in August 2021, the number of bookings for this car has reached 16,370. In 2022, 21 new cars will be launched, and the first Mercedes-AMG pure electric - Mercedes AMG EQS 53 4MATIC+ will also enter the Chinese market.
3
Audi went on to catch up
Audi was once the sales leader in China's luxury car market, but with the increase in domestic models of BMW and Mercedes-Benz and the price threshold, Audi has been squeezed into the third place. In the Chinese market, Audi will usher in the milestone of cumulative sales exceeding 7 million vehicles at the end of 2021, and with the delivery of SAIC Audi and the next phase of electrification offensive, Audi is expected to achieve growth in 2022. In terms of cars, the sales of Audi A6L and Audi A4L were 156,300 units and 121,700 units, respectively, which declined to varying degrees year-on-year. In terms of SUVs, Audi Q5L sold 139,000 units in the whole year, down 6.2% year-on-year. In terms of new energy, the official has launched new energy pure electric vehicles such as Audi e-tron and Audi Q4 e-tron to accelerate the transformation and development of enterprise electrification. Although the sales of other models have not released detailed data, in the case of a serious shortage of chips, the annual sales volume exceeded 700,000 vehicles, which is also relatively level.
Although compared with the market performance in 2020, whether it is audi A4L or Audi A6L and Audi Q5L, the market share has slipped somewhat, not because the strength of these models is not strong, but because of the "lack of core caused by the disaster". At the same time, according to the plan, in 2022, Audi will launch an electric model based on the MEB platform in the compact car and mid-range car segments, and the future can be expected.
4
Hongqi firmly ranks first in the "second-tier luxury" list
From the cumulative sales of more than 33,000 vehicles in 2018, to more than 100,000 vehicles in 2019, to more than 200,000 vehicles in 2020, and then to 300,000 vehicles in 2021, Hongqi has achieved explosive growth. And in 2021, Hongqi won the first place in the sales of second-tier luxury brands in the past year. It has to be said that since the release of the new Hongqi strategy, the sales volume of the Hongqi brand has truly achieved a "qualitative" leap. At the same time, the doubling growth of Hongqi sales has also become a major "bright spot" in luxury brands in recent years.
In recent years, the reason for the sharp increase in hongqi sales is mainly due to the strategic "bold axe" reform and the continuous promotion of new products to cover more market segments and audiences. In addition, it is worth noting that Hongqi is also actively exploring overseas markets, and on December 19 last year, FAW Hongqi officially opened its first experience store in Japan, which also marked the beginning of China's domestic high-end models in the international market and the traditional haoqiang.
5
Cadillac set a new annual sales record
Cadillac's 2021 annual sales data shows that cadillac's cumulative sales in 2021 reached 233117 vehicles, an increase of 1.4% year-on-year, once again breaking a new annual sales record. From the perspective of specific models, consumers familiar with the Cadillac brand should be familiar with the "3+3" product camp. Cadillac's three sedan products sold a total of 94,620 units in 2021, an increase of 13.6% year-on-year. Among them, the main sales model CT5 sold 62,098 units in the whole year, an increase of 37.9% year-on-year. In the SUV camp, the XT6, a 400,000-level large luxury SUV, sold 37,998 units last year, an increase of 43.1% year-on-year.
In 2022, Cadillac or there will be no new fuel models launched, the focus should shift to the pure electric field. The LYRIQ, which was just released at the end of last year, will undoubtedly become the biggest main force, and it is worth looking forward to how it will perform in the future.
END
Share favorite likes to see