In October and November 2021, the micro-card market harvested the only "positive growth" in the truck market and even the entire commercial vehicle market for two consecutive months. In the last month of 2021, can the growth of the microcard market continue? How many companies in the microcard market, which have not been able to make up the "top ten" for 16 consecutive months, have achieved sales?
The first commercial vehicle network recently learned that according to the data of the China Automobile Association, in December 2021, the domestic truck market (including chassis and tractors) sold a total of 310,600 units, an increase of 7% from November, a year-on-year decrease of 21%, and a decline of 11 percentage points narrower than that of November (-32%). Among them, the micro-card market sold 61,400 units, down 13% month-on-month, down 20% year-on-year, after two consecutive months of growth, the micro-card market declined again, failing to continue the momentum of "rising alone" in the commercial vehicle market in the previous two months.
Looking at the sales volume and growth trend of the micro-truck market in December in the past five years, it can be seen that in December of the past five years, the micro-card market has come out of a downward-increasing-increasing-decreasing-descending trend, and the sales volume of 61,400 units in December 2021 is at the second lowest level in 5 years, about 6,000 units less than the average sales in December in the past 5 years, about 23,000 units less than the high in 5 years in December 2019, and 15,600 units less than in December 2020.
From the perspective of cumulative sales, the cumulative sales of just over 600,000 vehicles in the micro-card market in 2021 are also at a low level, and the micro-card market in the past 5 years has only failed to break through the 650,000 mark in 2017 and 2021, and the highest position in 5 years has even exceeded 700,000 vehicles in 2020, reaching 708,400 vehicles, and the gap of more than 100,000 vehicles in 2020, which is higher in the cumulative sales of the micro-card market in 2021.
Sales table of the mini truck market in December 2021 (unit: unit)
As can be seen in the above table, in December 2021, the mini truck market fell by 20% year-on-year, and the growth rate turned negative from the previous month (+7%). There are 10 companies to achieve sales, this is the first time after 16 months that players in the microcard market have reached the top ten. In December, the 10 companies that achieved sales in the microcard market increased by 5 and decreased by 5. Changhe Automobile and BAIC Ruixiang were net increases, with Shandong Kaima, Chery Automobile and Jiangxi Jiangling Jingma Automobile's micro-truck sales in December up 36%, 51% and 950% year-on-year, respectively. 4 of the 5 companies that suffered a decline reached double digits, the most serious decline in the company fell by 80%, from the growth rate alone, the micro-card market in December still showed a scene of ice and fire, but the top three companies have declined, and it is reasonable that the micro-card market as a whole has turned negative.
From the perspective of market share, the total share of the top five companies in December reached 96.19%, and the total share of the top three companies exceeded 85%, of which saic- GM-Wuling, which ranked first, accounted for 70.99% of the total market share, and a single food received more than 70% of the market share, full of domineering. In December 2021, Dongfeng sold 6,870 micro-trucks, with a monthly share of 11.18%, another company with a monthly share of more than 10%. Ranked 3rd and 4th, Chery Automobile and Chongqing Changan shared 4.92% and 4.61% of the micro-card market in December, respectively, and in December, Chery Automobile rose from 4th place last month to third place in the monthly list with sales of 3022 vehicles. Shandong Kaima and Tangjun Ouling had a share of 4.49% and 1.94% respectively in December, which were the other two companies in the microcard market that sold more than 1,000 vehicles in December.
From the perspective of cumulative sales, in 2021, the cumulative sales of the mini truck market were 604,500 units, a cumulative decrease of 15% year-on-year, and the cumulative decline was 1 percentage point larger than that in the previous 11 months (-14%). From the perspective of growth, the number of enterprises that achieve sales in 2021 will increase by 6 and decrease by 4. The highest cumulative increase is Shandong Tangjun Ouling, the cumulative sales in 2021 increased by 635% year-on-year, more than 7 times the cumulative sales of the same period last year, in addition, Chongqing Changan, Shandong Kaima, Chery Automobile, Jiangxi Jiangling Jingma Automobile and BAIC Ruixiang and other enterprises the cumulative growth rate is also in the rising range.
From the perspective of cumulative share, in 2021, the cumulative share of SAIC-GM-Wuling in the micro-truck market exceeded 60%, reaching 61.26%, and Dongfeng received a share of 14.45%, which is another enterprise with a cumulative share of more than 10% in the micro-card market in 2021; Chongqing Changan's cumulative share of the micro-card market in 2021 was 9.21%; the cumulative share of Shandong Kaima and Chery Automobile, which ranked 4th and 5th in cumulative sales, was 6.91% and 5.3%, respectively. Shandong Tangjun Ouling, ranked 6th, has a share of 2.31% in the micro-card market in 2021, and the share of other companies is less than 1%.