In the past two years, the popularity of sneakers has become higher and higher, and has been derived to the post-70s stock speculation, the post-80s speculation, and the 90s and 00s have come to speculate in shoes.
How hot are fried shoes?
For example, on the first day of the opening of the Shenzhen Vientiane Tiandi AJ flagship store, hundreds of people braved the rain to queue up and grab the limited edition.
It is said that there is a 20-year-old Chinese young allen Kuo, who earns millions of dollars by flipping shoes. I have to say that I am a good job guy who is about to out! It is also in this atmosphere of national rushing, the sneaker market has gradually become "deformed", many of the previous sales of sneakers have also been speculated to "sky-high prices", expensive enough to buy a house in a first-tier city, the most expensive pair than Shanghai and Beijing some places are much more expensive.
Below are 5 pairs of the world's most expensive sneakers, how many pairs do you know?
Air Jordan 12
Although it was not the first time michael Jordan had worn these black and red Air Jordan 12th generation boots, that day was destined to be remembered by the world, and it also made a new Michael Jordan, a man who was almost a god on the basketball court.
A sneaker collector, Preston Truman, sold for more than 720,000 yuan for 104765 dollars, and the shoe was special because Michael Jordan personally gave it to the collector at the NBA's fifth Finals in 1997, along with Michael Jordan's signature. According to the collector, he gave Michael Jordan a meal that day, and in order to thank him, he gave him the pair of sneakers.
This shoe, bought online is not cheap, it seems that the brand has given more price.
Converse
These shoes were jordan's sneakers at the 1984 Olympics, when the AJ series of sneakers was just getting started. Jordan was wearing Converse Fastbreak on the pitch when he first started, and why this pair of shoes is so expensive, I believe many people have the answer in their hearts.
Yes, these shoes still have Joe's autograph on them, and they also sold for 190373 dollars at auction.
These shoes were also given by Jordan to a caddy who was only 11 years old at the time, so if you want to make a fortune, you must be a good caddy.
These Converse sneakers were jordan's last pair of Converse sneakers to wear during the match. In June 2017, it was sold for 190373 US dollars, equivalent to more than 1.31 million yuan.
Nike Air Mag
There used to be a passage that said that day you looked at me wearing a pair of Nikes, and came up to a mercedes of a little brother with a full body of fashion brands, you may not know his car for 100,000 US dollars, and my shoes are 200,000 US dollars.
Yes, this pair of sneakers has a relationship with a 1989 science fiction movie, when the protagonist wore a pair of sneakers called "Nike Air Mag" to 2015, and after the crossing, the sneakers naturally became a reality.
As for why this pair of shoes can be sold at the New York auction site for 200,000 US dollars, equivalent to more than 1.38 million yuan, all because of its automatic lace-up function. This shoe will provide the most comfortable experience according to the wearer's movements and foot type.
Coupled with super cool LED lights, let you walk up to the top of the table.
The Way of Lee Ning Wade 4 Year of the Monkey
The price of this pair of shoes is even higher than the price of the previous pairs combined, this pair was designed in March 2016 by the well-known American designer Dan Gamash, this pair of shoes is designed to use the Wade series of the Li Ning brand.
The shoes are embellished with sapphires and diamonds and pure gold, which is extremely luxurious.
It was sold at a charity auction for 26 million yuan, creating a new sneaker transaction record.
Air Yeezy 2(Red October)
The world's most expensive sneaker, designed by Kenya West, he wanted to make the shoe perfectly upscale.
Nike sold out in just 1 minute on the official website, but someone listed the price online and ended up with $17 million, but based on the confidentiality agreement, no one knows who the buyer is.
Behind such an expensive price, of course, it is indispensable for the brand to carry out hunger marketing or sell limited shoes, which has also played a role in fueling the waves.
But in general, no matter what means are used in industrial manufactured products, they are still batch assembly line products, and the way of hunger marketing can only create a psychological scarcity effect, and it is impossible to create real value scarcity.