Nandu News Reporter Chen Xinghua Correspondent Nan Xuan "Thin long strips tied into the body of a dragon, the neighbors of Zushu Township together to melt into a strong affection..." On the eve of the Spring Festival of the Year of the Tiger in 2022, on January 20, the Original Non-Heritage Publicity MV of South Australia from Dapeng in Shenzhen was officially released, and while promoting the customs of the Nan'ao Provincial Intangible Cultural Heritage Dance Grass Dragon and introducing the Characteristic New Year of the South Australian People, the New Year blessings were sent to the public in advance.
The intangible cultural heritage publicity MV project is guided by the Nan'ao Office of Dapeng New District, planned and implemented by the Nanyu community, and invited lyricist Huang Pingbo and composer Wu Zhiqiang to co-create and sing by local singer Li Weihua. During the creation process, he liansheng, the representative inheritor of the dance grass dragon, and The old man Shi Erjiao, the singer of the saltwater song, were interviewed, and it took more than half a year from the song creation to the completion of the MV shooting.
It is understood that the Nan'ao dance grass dragon custom is the most lively folk activity in the New Year customs of the South Australian fishermen, which originated in the Ming Dynasty, prevailed in the Qing Dynasty, and has been passed down to this day, fixed on the second day of the New Year every year.
The intangible cultural heritage promotional MV with lyrics that integrate the characteristics of fishing songs introduces the whole process of the South Australian grass dragon dance activities of dragon dance, dragon dance and dragon sending, while adding the real picture of the grass dragon dance activities in previous years and the festive and rich soundtrack, in order to record the memories of the people of South Australia for the traditional New Year customs and retain the local New Year's feelings.
"With the development of information and media technology, the public, especially young people, prefer content forms such as short videos and music MVs. To this end, we innovatively try to integrate the cultural introduction of the dancing grass dragon into the song and present it in the form of a short video, while retaining the local nostalgia characteristics, making the presentation form more lively, hoping to make the older generation and the younger generation resonate, so that more people know and like the customs of the grass dragon dance. Guo Jinfa, secretary of the Party Committee of Nanyu Community, said that the Custom of Dancing Grass Dragon of The South Australian People was successfully declared for the provincial "Intangible Cultural Heritage" protection list in 2007, and at present, while doing a good job in inheritance protection and innovative development, South Australia is also actively preparing to declare a national intangible cultural heritage.
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