At the beginning of each year, many car companies will announce the development plan for the new year. These plans indicate that car companies will launch new cars in the new year, and also represent the development trend of car companies. Entering January 2022, the New Year's plans of BMW Group and FAW-Volkswagen and other car companies have also been officially exposed. So under the promotion of factors such as the dual-carbon development goal, the trend of the new four modernizations, and the liberalization of the stock ratio, what big moves will major car companies release in 2022?
FAW-Volkswagen: Eight new cars to accelerate the pace of digitalization and electrification
In 2021, FAW-Volkswagen continued to perform well, becoming the best-selling car company with a sales record of 1,857,777 units. Nowadays, FAW-Volkswagen is also transforming into electrification, and in 2021, it has already made efforts in the two fields of traditional models and new energy models. In 2022, FAW-Volkswagen will accelerate its pace in the field of digitalization and electrification, promote digital and intelligent transformation and upgrading, and thus help the Volkswagen Group achieve the goal of 50% of global BEV vehicle sales by 2030.
In order to achieve its goal, FAW-Volkswagen plans to launch 8 models in 2022, according to previous reports, the new Sagitar, the new Bora, and the new Tanyue will all be listed within this year. After the arrival of these new cars, the strength of FAW-Volkswagen's new energy vehicles and traditional fuel vehicles has been further strengthened, you know, last year FAW-Volkswagen has launched ID.4 CROZZ, ID.6 CROZZ, Audi e-tron, Audi Q4 e-tron and other new energy pure electric vehicles.
Not only are new cars being pushed, but faw-Volkswagen's plant has also been upgraded and optimized, and after the completion of the first green plant (MEB plant at Foshan South China Base), the Chengdu Southwest Base has also achieved 100% green energy. At present, FAW-Volkswagen is also carrying out intelligent manufacturing, planning to significantly reduce carbon oxides in factories and supply chains, and planning green energy projects through the use of solar power generation to achieve complete zero emissions.
In simple terms, electrification and digitalization will be the new development direction of FAW-Volkswagen in 2022. Now that the ID. family has helped FAW-Volkswagen open up the new energy vehicle market and gain a good market share, we have reason to believe that the smart pure electric vehicles brought by FAW-Volkswagen in 2022 will bring more surprises.
BMW Group: 26 new products to drive future mobility
In 2021, the BMW Group sold a record high in China, delivering a total of 846,237 BMW and MINI vehicles, an increase of 8.9% year-on-year, and ranking first in the high-end car market in terms of total sales. Entering 2022, the BMW Group will continue to make efforts in the three aspects of new products, brand experience and customer satisfaction, and plans to launch 26 new products covering bmw main brands, BMW i and BMW M, MINI and motorcycle segments.
Earlier, the BMW Group also said that it would take sustainable development as the goal and promote the future of travel. To this end, the BMW Group is also actively promoting the development of the new energy vehicle business, planning to bring 7 new energy products in 2022, including 5 pure electric models, innovative BMW iX, innovative BMW i4, BMW iX3, pure electric BMW 3 series, a pure electric flagship, and 2 plug-in hybrid models.
Like many mainstream car companies, BMW Group in the push of new cars at the same time, but also continue to improve charging facilities, by the end of 2021, BMW networked public charging piles reached 360,000, BMW exclusive parking and charging integration services have also covered the country's 5 major cities of 9 airports and more than 10 popular business districts across the country, in 2022 these numbers will continue to increase, so become BMW new energy users, charging convenience can also have a better guarantee.
It is worth mentioning that in order to further implement the concept of environmental protection, the BMW Group will also launch a new generation of models by 2025, with a completely redesigned IT and software architecture, a new generation of high-performance electric drive systems and batteries, and based on the concept of circular economy, a large number of more low-carbon and environmentally friendly reuse materials. By 2030, the BMW Group plans to reduce the average life cycle carbon emissions of bicycles by 40% compared with 2019, reducing emissions by at least 200 million tons.
SAIC-GM-Wuling: 3 micro-electric vehicles to consolidate brand position
Wuling Motors' 2022 product plan has also been exposed, but the news has not yet been officially confirmed. From the available information, Wuling Motors plans to launch three models in the field of new energy, including E50MCE, Macaron Convertible Edition, and E230.
From the three new cars, it can be seen that Wuling Motors wants to further consolidate the leadership position of micro-electric vehicles. Thanks to the best sales of Hongguang MINI EV, Wuling Automobile has achieved good market results, with sales of more than 1.76 million units in 2021, of which Hongguang MINI EV contributed 426,452 units, making it the most popular new energy vehicle. Therefore, it is not difficult to understand that we want to further strengthen the competitiveness of the new energy vehicle market in 2022.
However, now the competition in the micro pure electric vehicle market is becoming more and more fierce, and many car companies have launched corresponding models after the Hongguang MINI EV. In addition, the micro pure electric vehicle market can not meet the demand for consumption upgrades, market demand is easy to reach saturation, these unfavorable factors affect, it is estimated that E50MCE, Macaron Convertible Edition, E230 three models want to get the results of Hongguang MINI EV will not be easy.
Electric house: Continuously optimize the product camp and service network
Finally, let's look at a new power brand - Electric House, which was established in August 2021 and has brought the first model YOUNG Konkoshin, which is a model created by cross-border cooperation between electric house and crayon Shinshin, a well-known manga/anime IP in Japan, taking a cute and exquisite route.
Entering 2022, the electric house plans to launch three new pure electric vehicles, covering A00-A class, which are small pure electric vehicles, economic micro electric vehicles, and compact MPV products. For this year's goal, the electric house said that it is to speed up the network! New products! Products go to sea! At the same time, it will continue to expand the coverage of the sales network and strive to achieve nationwide coverage of 250 cities and establish 500 stores by the end of 2022.
From the perspective of product promotion and service channel perfection, the performance of electric houses is better than that of many new power brands, and it is rare that electric houses also strive to export vehicles overseas. But the electric house has to face a cruel phenomenon, the traditional car companies have also begun to make efforts in the field of electric vehicles, so in many aspects of the electric house brand has no advantage in the new year has enough strength to fight?
Judging from the 2022 plans of the four car companies, electrification and digitalization will be the main development directions. Nowadays, the smart electric vehicle market is a blue ocean, and car companies want to get a piece of the pie. This is a good thing for consumers, there are more and more models in the smart electric vehicle market, and the competition will inevitably be more intense, which will force car companies to continuously optimize product quality and price, and consumers can choose a high quality price than the model will be more abundant.