As 2021 draws to a close, the auto market is entering the time to release the report card. Yipin Automobile noted that although the auto market has ushered in a positive turn after three years of decline, mainstream joint venture brands are generally down, and brands such as Volkswagen, GM, Honda, and Nissan are still showing a downward trend. However, Toyota Motor, especially GAC Toyota, has still come out of the trend of "bucking the trend" under the influence of unfavorable factors such as lack of core and epidemic.
According to the data, GAC Toyota's annual sales in 2021 reached 840396 vehicles, an increase of 11% year-on-year, of which TNGA model sales accounted for as much as 79%, reaching 665345 vehicles. The cumulative sales volume of the hybrid family was 182,060 vehicles, an increase of 98% year-on-year. The sales increase of the brand in all dimensions has allowed the outside world to see the "quantitative change" of GAC Toyota.
Recently, the theme activity of "Huanqiu Thought Convergence Into GAC Toyota - A Review of the Power of GAC Toyota Brand Upgrading" sponsored by Huanqiu Automobile Group came to GAC Toyota Nansha Factory.
In the view of Huanqiu Thought Hui, 2022 is the 18th year of GAC Toyota's deep cultivation of the Chinese market, and GAC Toyota, which is on the occasion of the "coming-of-age ceremony", proposes to launch an impact on the goal of annual sales of one million vehicles. For GAC Toyota, it is necessary to carry out comprehensive upgrading from multiple dimensions such as product design, manufacturing, research and development, and system, which is why Huanqiu Thought Hui chose to come to Guangzhou at the end of the year to explore the "qualitative change" of GAC Toyota.
Huang Yongqiang, deputy general manager of GAC Toyota
Huang Yongqiang, deputy general manager of GAC Toyota, mentioned in his speech that from the evolution of the former brand to the current brand upgrade, GAC Toyota's goal is to achieve the common upgrade of "quantity and quality", and to complete the upgrading of GAC Toyota's system capabilities, "from quality touching the world" to "taste leading the trend", every layout of GAC Toyota is trying to change the development ideas of joint venture car companies in the Chinese market.
Zhang Geng, head of the public relations department of the marketing department of GAC Toyota
Zhang Geng, head of the public relations department of GAC Toyota's marketing department, said in the brand analysis that the TNGA high-end product series by Xena, Highlander and Camry will be fully assembled in 2021. For brand upgrading, GAC Toyota will focus on the TNGA flagship product matrix, with dual-engine hybrid as the core, and comprehensively accelerate the strategy of all-round electrification; at the same time, digitally empower high-quality development and achieve comprehensive innovation and upgrading of services.
What are the manufacturing criteria for a TNGA flagship model?
On the first stop of the event, Huanqiu Thought Hui visited the assembly workshop of GAC Toyota Nansha Factory. As we all know, the high quality and high value of GAC Toyota's products are inseparable from the credit of TNGA. TNGA is not only a car architecture, but also a high-quality manufacturing system.
Gac Toyota Nansha Plant has been known as the "industry model factory" in the industry, which not only has high-precision production technology and manufacturing technology, but also the quality control of TNGA models born under the production line has been fully recognized by consumers.
There is such a set of data: GAC Toyota production line pass rate of up to 99%, leading the industry average of 10 percentage points; parts defect rate is only 0.29 PPM, that is, only 0.29 out of 1 million parts. In other words, the craftsmanship spirit of GAC Toyota has set a model of "intelligent manufacturing and quality manufacturing" for the automobile manufacturing industry.
As Toyota's "zero defect rate" factory, GAC Toyota relies on the "two pillars" of punctualization and self-service to accurately control the quality of final assembly. "Punctuality" avoids waste and improves efficiency; "self-service" requires people and machines to automatically judge the quality of the process, and when problems are found, they can stop and improve in time, so as not to let quality problems flow into the next process. GAC Toyota uses ingenuity to eliminate component assembly errors and meet Toyota's highest global standards.
On the production line, there are yellow and red drawstrings above the workstations, as well as eye-catching monitoring displays, which is the Anton system that visualizes quality problems. In order to avoid the tightening caused by accidental errors and omissions, GAC Toyota has introduced a "error-proofing system", which automatically stops the equipment when the error occurs, and the tri-color lamppost of the Anton system will automatically alarm the indication. Until the problem is solved, the production line can not start again. This is an important part of the quality assurance of the final assembly process, and it is also one of the details of the ingenuity.
It is precisely under such a production line that GAC Toyota TNGA products such as Xena, Camry, highlander and so on have reached the industry's leading position in both details and quality control.
On the same day, Huanqiu Thought Hui conducted a comprehensive test drive on the FLAGSHIP FAMILY OF GAC TOYOTA TNGA, and the members of Huanqiu Thought Hui agreed that the three flagship products have the comprehensiveness of the joint venture model, and more importantly, the GAC Toyota TNGA flagship product inherits the consistent ingenuity and quality control of GAC Toyota, which is valuable in the current joint venture models, whether it is the comfort of the second and third rows of Xena, the comprehensive texture of Highlander, or the driving quality of Camry, which shows the ingenuity of GAC Toyota.
Based on the strength of the upgraded dimension, we will talk about the "GAC Toyota model in the post-joint venture era"
In the communication session, the authoritative expert group of Huanqiu Thought Exchange expressed their opinions, taking the upgrading strength of GAC Toyota as the starting point and expressing their views on the development of joint venture enterprises in the Chinese automotive market.
Sun Lijian, professor of the School of Economics of Fudan University, deputy dean of the School of Economics of Fudan University, executive director of the China Society of World Economics and director of the China Quantitative Economics Association, said that as a public industry and a modern industry, China's automobile industry is getting rid of "take-ism" in the process of high-quality development, and is changing to take the initiative, take the initiative to change, and take the initiative to innovate. It is in this context that GAC Toyota's shengwei strength has written a set of development models for joint venture car companies for the industry, whether from the supply chain or the value chain, the comprehensive brand shengwei will bring greater opportunities for enterprises in the context of carbon neutrality and double circulation.
Zheng Yun, senior partner of Roland Berger and vice president of Greater China, believes that from the perspective of the market, in the past five years or so, the sales growth of hybrid models has been considerable, and the hybrid technology companies led by GAC Toyota have provided the market with a large number of hybrid boutique models, and the market's recognition of them is also rising day by day. From the perspective of medium-term development or medium- and long-term development, pure electricity is undoubtedly the core vane of the future, but in the non-policy definition of the automobile market, there will be more and more hybrid models occupying a higher market share, and GAC Toyota is the core of it.
Shuai Shijin, director of the Shell Clean Transportation Energy Center of Tsinghua University and deputy director of the Combustion Energy Center of Tsinghua University, believes that enterprises should deeply understand the carbon neutral background, the development of technology has made the energy transformation blossom at many points, and diversification is an important feature of energy transformation. At the same time, the internal combustion engine will still have vitality in the future for a period of time, and hybrid power is also the core embodiment of the development of internal combustion engine technology, and the upgrading of GAC Toyota has captured the vitality of the internal combustion engine and the two core characteristics of energy transformation diversification.
Wu Yingqiu, chairman and CEO of Huanqiu Automobile Group, said at the summary of the event that the three major strategies of high-end, electrification and technology are the three core grasps of GAC Toyota's next development, grasping correctly, grasping in a timely manner and grasping accurately. GAC Toyota's Shengwei is forward-looking enough and more operable, and GAC Toyota is one of the few joint ventures in the market that can develop healthily and grow healthily. China's joint venture cooperation has entered the "post-joint venture era", and GAC Toyota is defining a new model for the development of joint venture enterprises in the post-joint venture era.