The car market in 2021 ended with the competition for Chinese brand cars.
Geely, Chang'an, the Great Wall, etc. all attacked in an all-round way, so that the joint venture corps felt a strong competitive pressure. Among them, Geely Automobile rushed to the front, with a total annual sales volume of 1.32 million vehicles, surpassing SAIC Volkswagen for the first time and strongly ranking among the top three in the annual list of car companies. At the same time, there is only a gap of about 4,000 vehicles between saic and second place SAIC-GM. Behind this data, the signal released shows that for the once insurmountable joint venture brand, Chinese brand cars have completed a stage of transcendence.
Of course, to interpret the sales data, in addition to looking at the quantity, we should also look at the quality, because the transformation of the quality is more related to whether the competition in the future can be sustainable to lead.
High-end force, with quality beyond the joint venture
The transformation of Geely quality, in addition to the stable performance of Emgrand and Boyue, is also reflected in the "China Star" sequence models.
Xingrui performance is very stable, the average monthly sales of more than 10,000, the annual cumulative sales of more than 130,000 vehicles, the main sales price of 13-14 million yuan, directly and Corolla, Sagitar and other joint venture hot selling car wrench wrist, "family car market disruptor" is comparable.
Another "China Star" model, the main sales model of the Xingyue L, has a price of more than 150,000 yuan across the board, and has been on the market for more than five months, and it has also performed well, with total sales of more than 50,000 units.
The "Chinese Star" legion, with the full empowerment of the CMA architecture, has gained a firm foothold in the field of home cars and SUVs. The performance and quality are all-round beyond the competitors, and the price is also competing with the joint venture rivals.
Che Torujun believes that the cumulative sales performance of the "China Star" sequence of more than 210,000 vehicles throughout the year has opened up unlimited imagination space for the future of the Geely brand to continue to rise.
For brand building, Geely Automobile has always been from a high position, with large strokes and large investments, systematic and international construction, and patiently continued to promote high-quality development.
It is worth mentioning here that the young Lynk & Co brand is worth mentioning.
In 2021, in the environment of being tested by the lack of cores, Lynk & Co still handed over a beautiful report card, with cumulative sales of more than 220,000 vehicles in the whole year, and achieved a cumulative sales volume of 600,000 on the fifth anniversary of the birth of the brand, becoming a new generation of Chinese car brands loved by young consumers.
The average price of Lynk & Co's models of 158,000 yuan has steadily inserted into the hinterland of the joint venture brand models, and has also made an upward breakthrough for Chinese brands, writing a new brand legend from scratch and gradually entering a better state.
Facing overseas, Lynk & Co is also a rising star. Deliveries to the European market in 2021 have reached 11,602 units, setting a model for Chinese high-end brands to go global. In the field of motor sports, the Lynk & Co Cyan Racing team achieved the WTCR Touring Car World Cup triple crown, ushering in the highlight moment of the Chinese car brand, and China's speed can shine in the world.
New energy dances together, full of stamina
In the new era of car manufacturing, whether a large car company has a good future, and whether the new energy corps is strong or weak, is naturally an extremely important criterion.
In terms of Sales in December, Geely sold 18,813 new energy and electrified models, an increase of about 162% year-on-year, and Geely's total sales of new energy vehicles for the whole year were 100,126 units, an increase of about 47% year-on-year.
In the new energy sector, Geely makes people feel full of staying power in that it is strategically stable, technically thick and thin, clear and orderly in layout, and has initially formed a scale and synergy effect.
In October 2021, Geely officially announced the release of the global power technology brand "Raytheon Power".
The strategic significance of "Thor Power" is extremely important, because it is the key to Geely's announcement of full electrification in the era of technology Geely 4.0, and it is also the key to the implementation of the "Smart Geely 2025" strategy.
As the first hybrid system for a Chinese brand to declare war directly on Honda Toyota, Ray's He· From all aspects of the data, X has very obvious advantages, showing the superiority of the Japanese system. The world's highest thermal efficiency of 43.32%; the world's highest 3-speed hybrid electric drive transmission DHT Pro; up to 40% more fuel savings; full power domain FOTA.
The hybrid system is good or not, and the consumer's order is the most convincing. First ride ray god intelligence hi · X's Star-Etsu L Hybrid Edition was pre-sold on December 25, and 2022 pre-sale places were sold out in 8 minutes and 21 seconds.
It is also understood that in the next three years, Ray's mind is in the air. The X will also be installed in more than 20 models of Geely, Lynk & Co and other brands. Obviously, Thor's big move, which is proud of its peers, will help Geely quickly rank among the top in the hybrid market.
In the field of pure electric, the beginning of the first year of the extreme krypton is also in 2021 non-stop, March brand release, October new car delivery, products and services at the same time, quickly seize the market voice.
The debut model, the Krypton 001, is sought after by users, with sales reaching 6,007 units in 2021. Although The Extreme Kr 001 has just begun to show its sharp edge, it has achieved the stage goal faster than the ideal of the same price, Xiaopeng and even Weilai.
Luo Jiche Review:
Looking to 2022, Geely has set itself a target of 1.65 million vehicles.
China Star Sequence, Lynk & Co 09, Thunder God Intelligence Hybrid Legion, Extreme Kr 001 and a number of new strength cars launched during the year will be the main players of Geely to achieve its goals.
Che Tortjun believes that thanks to the first technology research and development, thanks to the accurate and comprehensive brand and product layout, Geely, which pays attention to system strength and synergy, has created a benign and sustainable development ecology of multi-line enterprises.
Geely Automobile Group CEO Gan Jiayue once said that in the 24 years of entering the automotive industry, along the way, coincidentally, geely's every strategic transformation is full of challenges, and every challenge is a huge opportunity. Geely Auto is standing at a "new tipping point.".
"Do everything around you, let the people who believe in you, let your users feel happy, you are great." 」 In Jili's eyes, this is called "greatness because of happiness."
In 2022, whether Geely can go to a higher level in the year-end ranking is worth looking forward to.