In 2021, the pace of industrial upgrading of China's pickup truck industry continues to accelerate, and domestic pickup trucks have begun to explore globalization and diversification on the basis of passengerization, high-end and intelligence, and the cross-border expansion of pickup trucks and the breakthrough of passenger groups have become the consensus of the industry. China's pickup truck market is gradually moving closer to overseas developed markets, pursuing the comprehensive value of quality, price, brand and functionality, and seeking products with the most international vision and in line with the characteristics of the Chinese market.
Jiangxi Isuzu's new D-MAX has conquered consumers and the entire pickup truck market with its convincing product strength, innovation level and brand strength, and won the "Annual High Performance Model Pickup Truck Award" in the "2021 Model Selection" of the pickup truck market. The new D-MAX will lead the development direction of China's pickup truck industry and open up a new, diversified and unlimited high-end pickup lifestyle for Chinese users in the new era.
The world's top three medium-sized pickup truck brands, the new D-MAX to help Isuzu sell well around the world
The reason why the new D-MAX has received such a high rating is that its Isuzu pickup products are sold worldwide. In 2021, the cumulative sales of Jiangxi Isuzu pickup truck series was 40,694 units, an increase of 12.9% against the trend, and the market share reached 10.4%, which has increased significantly year-on-year for seven consecutive years since 2015. As the flagship product of Jiangxi Isuzu pickup family, D-MAX sold 6,028 units, an increase of 22% year-on-year, ranking the forefront of domestic high-end pickup models, and is the most explosive model under Jiangxi Isuzu. The product innovation, platform upgrade and technology supplement brought about by the new D-MAX are also an important boost for Jiangxi Isuzu to sit firmly in the third place in the industry and the first place in the joint venture.
The new D-MAX not only helps Jiangxi Isuzu continue to advance in the Chinese market, but also performs amazingly in the global market. In 2021, the new D-MAX sold 265,000 units worldwide, up 15.2% year-on-year, ranking among the top four mid-size pickup trucks in the world, with a gap of only 30,000 units from the third place. The new D-MAX is at the forefront of sales in Australia, Thailand and other places, and the Isuzu brand is still ranked among the top three mid-size pickup brands in the world under the strong performance of the new D-MAX.
In Australia, the world's major pickup truck market, the new D-MAX sold 25,117 units a year, an increase of 66.8% year-on-year, surpassing The Mitsubishi Triton to take the third place. In the local media four-wheel drive mid-size pickup truck evaluation, the new D-MAX has a number of key data ahead of Mitsubishi Triton, Ford Ranger and Toyota Hilax, which shows its product strength. In Thailand, a battleground for pickup brands around the world, the new D-MAX in 2019 helped Isuzu beat Toyota to regain the two-year-old sales champion as soon as it was launched. In 2021, although constrained by the shortage of chips, D-MAX's market share in Thailand can still reach about 44%, and its sales volume is far ahead of Toyota Hilux, which is the absolute hegemon of the Thai market.
Sales in Thailand, Australia third, China third, such achievements are unique in the world. Looking at the world, the brands that can sell pickup trucks in Thailand and Australia, the key markets of pickup trucks, and at the same time, are at the forefront of China's second largest pickup market in the world, only Isuzu.
Domestic pickup truck ceiling, the new D-MAX has a benchmark product force
Jiangxi Isuzu D-MAX, as the leader of China's high-end diesel pickup trucks, is the first domestic high-end pickup truck in the Chinese pickup truck market, and the earliest to bring the concept of pickup truck passengerization and life into China. As the latest masterpiece of this series of products, the new D-MAX has been comprehensively improved in terms of intelligent technology configuration, power performance level, safety and comfort experience, etc., representing the forefront of technology in China's pickup truck industry, and can be called the ceiling of domestic pickup trucks.
The new D-MAX is an international product based on a global perspective, as the first 5-star model under the new AUSTRALIAN ANCAP standard in 2021, based on Isuzu's new "ISUZU DYNAMIC DRIVE PLATFORM" dynamic driving platform for research and development, synchronously equipped with the world's advanced Ham shield chassis, using a large-section longitudinal beam structure, able to adapt to a variety of terrain road conditions. The control arm on the new car will also be replaced by a parallel design, and the three-piece spring in the rear suspension adopts WSSP technology, which is more durable and flexible than ordinary leaf springs, and can take into account comfort and bearing, which is very suitable for the needs of domestic IKEA-based users.
In order to adapt to the wave of intelligent and technological upgrading of the global automotive industry, the new D-MAX is equipped with LED headlights, full-speed domain automatic braking system, MAM throttle mis-press suppression function, remote start, 8 radar, induction wipers, automatic induction welcome lights, emergency lane automatic maintenance, parking brake, sharp turn braking, adaptive cruise, L2 level automatic driving and many other high-end configurations. Compared with the overall functional configuration of the same level of products, the new D-MAX has a richer overall functional configuration, realizing a leapfrog leading position in product strength, and bringing consumers the most technological experience.
In terms of power performance, the new D-MAX fully caters to the current trend of small displacement, high performance, environmental protection and emission reduction in the pickup truck industry. It is equipped with a second-generation RZ4E 1.9T diesel engine with a maximum power of 120 kW and a maximum torque of 360 N·m, which balances powerful power with quiet comfort under the premise of environmental protection. Using the time-sharing four-wheel drive system, it is upgraded to an active control electronic differential lock that is easier to get out of trouble, and the wading depth reaches 800mm. The new D-MAX has innovated the R&D and design ideas of domestic pickup trucks in many fields such as platform, technology and design concept, and played a demonstration role in the development of China's pickup truck industry.
100 years of Isuzu gene, Jiangxi Isuzu adhere to the global homogeneity and quantity
If the sales performance and product strength level are only the external appearances of a product, then the brand image that the product is internally integrated into is fundamental. Isuzu's century-old quality and ingenuity are the fundamental reasons why the new D-MAX can continue to make progress in the global market and drive China's pickup trucks to the direction of globalization. Isuzu is one of the earliest commercial vehicle brands to enter the Chinese market, with the excellent reputation accumulated in the field of commercial vehicles, and Isuzu Power has fed the Experience of China's commercial vehicle market, Isuzu has a very deep mass base in China, with the reputation of "diesel family".
Jiangxi Isuzu, as the orthodox heritage of the Isuzu brand in China, has always pursued the purpose of product quality first and global homogeneous quality and quantity. Jiangxi Isuzu strictly implements isuzu's global unified IMM management system, the production line uses a large number of machinery to replace manual operation, and every link on the production line must be tested. The design and development phase will use the latest digital technology to simulate a variety of severe natural environments and conditions of use for analysis, and the development phase will focus all efforts on repeated extreme tests of real vehicles. After rigorous testing, the vehicle should continue to be disassembled for further quality verification, continuously improve product problems, and achieve the goal of continuously improving product quality.
It is precisely because it always follows high standards that the quality of Jiangxi Isuzu's new D-MAX is much higher than the relevant national standards for truck manufacturing research and development, and is highly consistent with the overseas version of D-MAX sold in the international market, which can bring consumers the most authentic Isuzu product experience. Therefore, Jiangxi Isuzu D-MAX is the only domestic pickup truck model with original taste and original import-grade product level, allowing domestic consumers and overseas consumers to enjoy the world's most cutting-edge new pickup products at the same time.
Write at the end
The new D-MAX has become the leader in domestic pickup trucks with the three advantages of "global top three sales performance", "international benchmark product strength" and "century-old ingenuity quality endorsement", and is the most international and cutting-edge product in China's pickup truck market. In the future, Jiangxi Isuzu will uphold the original intention of building a good car with ingenuity and quality, adhere to the pursuit of joint venture quality and global standards, and make the whole process of research and development, production and manufacturing perfect and extreme, and continue to write the glory of Isuzu pickup trucks in China.
2
Year-on-year growth of nearly 40%! Sales of automatic pickup trucks for the full year of 2021