In addition to looking high-end and atmospheric, luxury cars are usually particularly recognizable by brands. For example, today's protagonist, the GeniseyS G80, looks a bit like Bentley at first glance, but if you look closely, you will find that it has its own very unique design language.
When it comes to Genisese, there may be some friends who are not familiar with it, here is a popularization of its life. This luxury brand from South Korea only came to China in April 2021, in fact, it has been on the US market for more than 5 years, whether it is sales or word of mouth, it has achieved good results.
Specific to the Genises G80, it is positioned as a medium and large sedan, which is the same level as the familiar BMW 5 Series and Mercedes-Benz E-Class. As you can imagine, as a new brand, recognition is particularly important. The most distinctive feature of the Genisesy G80 is the parallel double flare of the exterior and the beauty of the interior.
The so-called parallel double flare, in fact, is a double line design, we can see that the headlights of this car are two lines, the turn signals on the side fenders are also two lines, and the tail lights at the rear of the car are no exception. So, no matter which direction you look from, you can see at a glance in the rolling traffic that this is a Genises.
The beauty of the blank space is better understood, saying that the big vernacular is the design is simple, the visual is refreshing, and there are no complex and superfluous lines.
Many details of the interior are quite elaborate, such as crystal knobs, seat patterns, and knurled textures, which are all details that I personally like very much, and placed in the interior of the white beauty, there is a particularly strong sense of high-end.
It can be said that whether it is the design level or the material process, the interior of the Genisesy G80 can be described as luxurious.
Look for the parallel double glory and white beauty of the magic capital
It is often said that design is universal because the laws of beauty are universal. So, is there a parallel beauty of double glory and blank space in the city we live in? The answer, of course, is yes.
The twin towers above are typical of parallel double glory, and it is also the tallest twin towers in the magic capital, which is Raffles City North Bund, which just opened in Shanghai last July. In fact, many metropolises have similar twin towers, such as the more famous Kuala Lumpur Petronas Twin Towers. Indeed, in the densely packed jungle of steel, the twin tower structure is more recognizable and magnificent than the surrounding single buildings, a design idea that coincides with The Parallel Double Flare of Genisesy.
Since you are at Raffles City North Bund, I recommend that you go to the B2 city market to feel the fireworks of old Shanghai. Here from the street lanes to every object, the degree of restoration is very high.
To be honest, when I see these era-filled public telephone booths, black-and-white televisions, enamel pots, daffodil double-cylinder washing machines, etc., there is suddenly a trance of going back in time.
The design philosophy of the beauty of the white space is relatively easy to find in the streets of Modu, and I recommend a very popular art punch card place here - Pudong Art Museum.
The museum is close to the Shanghai International Convention Center, designed by the French architect Jean Nouvel, the design mainly uses geometric lines to create shape, especially the interior has 13 "white box" exhibition halls, which are very simple inside and out, which can be said to be an excellent interpretation of the beauty of white space.
Here I would like to recommend two excellent photo punch points, one is a large glass mirror hall, in which it is not only visually stunning but also easy to produce.
The other place is the window sill on the 3rd floor, the Oriental Pearl outside the window has a panoramic view, remember to go during the day, because there are too many miscellaneous lights at night, and you can't shoot the Oriental Pearl outside the window.
Open up comfortable, quiet, luxurious texture of the best
After feeling the static part of the vehicle, let's share with you the dynamic feeling of the Genisesy G80. The standard 2.5T four-cylinder engine feels smooth on the first hand, and even makes you wonder if it lacks a little explosive power. In fact, it is not, after all, its maximum power is 304 horsepower, as long as you step on the throttle deeply, or simply switch to sport mode, the speed increase is still quite refreshing.
In fact, my favorite is its chassis, very comfortable and very textured, driving this car on the patchy road that is often found in the city is very calm, compared with my own car, it is like a carpet on the road. And no matter what the speed, it was quiet inside the car. It can be said that the NVH performance of this car, looking at the luxury car of the same grade, is also first-class.
The better the quietness of the carriage, the higher the requirements for the car audio. Geniseys is equipped with Lescon audio, you may rarely hear this brand, which is not surprising, it is HARMAN's high-end brand, the automotive industry uses this audio only two brands, one is Rolls-Royce, the other is Genisys.
Here are two more features that I find useful. First, when I'm driving, I just hit the turn signal and the dashboard will display the corresponding side image.
Friends who drive know that the right rearview mirror has a large blind spot, with this function, I feel much more at ease when I turn to the right or the right;
The second function is the front car has left the reminder function, when the front car has left when there is a red light or traffic jam, and you are deserting, it will remind you with a clang.
Can Genisesy replicate its success in the North American market?
Before answering this question, let me introduce you to the Jinises House in Shanghai, which is in a very good location, just next to the Apple Store in Hong Kong Plaza, Huaihai Road.
Obviously, unlike traditional car showrooms, The Genises House has a very strong sense of design. Its façade presents a very distinct industrial style, and the layout of the exhibition hall is very artistic, with different colors of car doors arranged, and the picture is very pleasing to the eye.
There is also a very distinctive Korean restaurant on the second floor, it is said that Jeniss has specially found two exclusive menus designed by well-known Korean chefs, and friends who want to eat new Korean cuisine are recommended to try it.
So, can Genisesy replicate its success in the North American market in the Chinese market?
First of all, the product force must not have something to say, taking the G80 as an example, whether it is design, materials, technology, or driving experience, the sense of luxury is particularly strong, and the pricing of 362,800 to 453,800, horizontal comparison with the same level of luxury cars, is also very sincere. And in addition to the two 80 series cars, the more entry-level 70 series models have also entered the domestic market.
In terms of business model, Genises is very similar to the current new power brand popular direct sales model, which can ensure that the price is transparent and consistent, you don't have to worry about buying a car this month, the price will fall next month; after-sales service is more worry-free, if you are the owner, "Jeniss worry-free service plan" will provide 5 years or 100,000 kilometers of warranty and free maintenance services.
Can Geniseis be successful in the Chinese market? Personal opinion is difficult, but there is a chance, it just takes time. After all, new brands in many aspects, such as network building, brand recognition, user reputation need time to slowly accumulate, and I always firmly believe that excellent products and services are the primary factor of market recognition, from this point of view, Genises has taken the first step to success.
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