On January 10th, China's first Travel + Conference & Jietu Automobile Brand Night with the theme of "Our New Journey" was successfully held in Fuzhou. At the press conference, Jietu Automobile released the strategic layout of X, T, P and V products to achieve comprehensive coverage of people in different fields such as urban, off-road, and business, and effectively solved the pain points of users' needs in travel.
The main venue of China's first Travel + Conference & Jietu Automobile Brand Night
X Sequence: Featuring SUVs that serve city travel
Jietu Auto adheres to the principle of product as king, and creates intelligent health products for users to travel in all scenarios. Among them, the X product sequence focuses on SUV models, facing the city travel, bringing the convenience of daily life to the majority of users.
At present, the product layout of the X sequence of Jietu Automobile is mainly the two star product series of Jietu X70 series and Jietu X90 series. Among them, the Jietu X70 series is based on the new generation of Jietu X70, Jietu X70 PLUS, and Jietu X70 Zhuge to form a "three arrows at the same time" situation, covering the price range of 70,000-150,000 yuan, respectively, with the practical space of high cost performance, high quality and strong intelligent technology attributes as the product selling points to meet the needs of different consumers; the Jietu X90 series is based on the new generation of Jietu X90, Jietu X90 PLUS, Jietu X90 Zilong, focusing on the independent B-class SUV market.
Jietu X90 Zilong
In the future, Jietu X70 series, Jietu X90 series and other models will iterate indefinitely, create stronger and richer product capabilities, and fully cover user travel scenarios and diverse travel needs. At the same time, the new model of the X sequence of Jietu Automobile and the first model based on the "Kunlun architecture", Jietu Dasheng, will be mass-produced and listed this year.
Starting from "Zhuge " and "Zilong", Jietu Automobile has integrated the national tide elements into the product name, constantly breaking the circle of innovation, and Jietu Automobile and users have created a joint name. The name of Jietu "Dasheng" is selected by thousands of fans after 38 days of layers of screening, and Jietu Auto respects the user's decision and works with users to create "Our Jietu". Jietu Dasheng adopts a more youthful interaction design, smooth and full lines, the overall shape is both sporty and technological, and is the latest research and development of smart cockpit 3.0 and healthy cockpit 4.0. Under the empowerment of the "Travel +" strategy, Jietu Dasheng will unlock diversified travel rights for users, and undertake the heavy responsibility of expanding the circle of brand users, boosting the quantity and quality of Jietu Automobile.
T Sequence: Focuses on hardcore off-road, serving the tide to play life
Jietu Automobile will continue to enrich the product line and improve the "travel +" travel category, in addition to the X sequence of the main SUV, there are also the T sequence of the main hardcore off-road, the P sequence of the main hardcore pickup truck and the V sequence of the main MPV.
Among them, the T sequence focuses on all-four-wheel drive hardcore off-road models, which aims to broaden the boundaries of travel, not only to meet the needs of off-road enthusiasts to explore nature in depth and enjoy the ultimate driving experience, but also to make it easier for users with different needs to cope with complex road conditions and create a comprehensive travel experience.
At the press conference, the first concept car of the T sequence of Jietu Automobile, the Jietu T-X, successfully made its debut.
Jetway T-X
In terms of appearance design, T-X integrates the future scientific and technological aesthetics with the muscle line characteristics of the tough and extensive off-road vehicle, and the proportional posture is created into a hardcore and sense of strength through the design language of the square; the "+" type headlights convey the "+" symbol design of jietu car travel, while the headlights are built into the shape of a lantern, combined with traditional Chinese culture; the roof drone platform and the front grille adopt the X design language, inspired by the drone; the whole vehicle can achieve different custom combinations to meet the individual needs of customers.
In terms of power combination, the T sequence will introduce a variety of options including 1.6T, 2.0T, 3.0T fuel version and hybrid, pure electric, etc., using a four-wheel drive system equipped with differential lock, including mechanical four-wheel drive and electric four-wheel drive versions, and its body includes two body structures, load-bearing or non-load-bearing.
In terms of "Travel +" product attributes, T-X will focus on the label of intelligent and healthy products, combined with the functionality and scenario-based needs of users in the travel process, to create an off-road "solution" with ultimate safety protection and release driving pleasure. According to different user usage scenarios, Jietu Automobile has planned a variety of models such as hardcore off-road, intelligent off-road, luxury off-road, etc., with vehicle lengths ranging from 4.6-5.1 meters, covering the price range of 150,000-300,000 yuan to meet the off-road travel needs of different consumers.
According to the plan, the first model of the T series, the T-1 (code name), is expected to be launched in 2023. The P sequence and V sequence will also be launched in the future, please continue to pay attention to the specific information.
Four product matrices to create a new era of all-scenario travel
In the past four years, Jietu Automobile has adhered to the original intention, taking the user as the origin, taking "travel +" as the core, upgrading the user's consumption, coming for the user's pain points, and coming for "people, cars, and life", and the craftsman has created a car brand specially designed for travel. Now, with the release of the new four sequence product layouts, Jietu Automobile has comprehensively upgraded the "Travel +" strategy from the product dimension, continued to provide users with a convenient and pleasant travel experience, opened a new era of all-scenario travel, and embarked on a "new journey".