Saic Motor Volkswagen Lingdu, which has been in service for nearly eight years, finally completed the replacement debut yesterday and continued to compete in the sports car market in the name of Lingdu L. It is undeniable that after this replacement, Lingdu L has been greatly improved in product performance, based on the Volkswagen Group MQB Evo platform to create, the body size is larger than the current model, and equipped with borderless doors, hatchback modeling, suspension double screen and the latest finger-shifting mechanism, etc., these upgrades and adjustments of the empowerment, so that Lingdu L in the same level of competitors to show a unique advantage.
There are indeed many highlights, but the most discussed thing about the new Lingdu L is its appearance. After the former "luxury wide-body coupe" was integrated into the "ID. style", the entire painting style suddenly deviated. Putting the traditional grille down on the encirclement, with the headlight group with the alternative shape on both sides, gives people the feeling of a very magical "smiley face", which is unforgettable after watching it. Some netizens even said bluntly: "Volkswagen's vehicle shape has never disappointed people in the matter of disappointing people." ”
In the shape of no longer nesting dolls, it is a good thing to start a new attempt, although the new Lingdu L has been criticized in the appearance of the shape, but the appearance of aesthetics with a strong subjectivity, always spent into the eyes, the definition of beauty and ugliness is very vague. Who ever wanted to release the new Lingdu L in the shape of the self, in the follow-up marketing also some do not take the "public" route.
The new Lingdu L has even begun to learn the drama of the Great Wall playing online nickname collection, and also very accurately grasps the extremely "grounded" taste, look at the alternative names prepared by the official, spicy steamed buns, spicy tiger tigers, spicy hot, spicy spicy, spicy and many... After reading the whole person has some square, like the popularity of the volkswagen brand is still necessary to engage in this kind of "earthy" marketing to beat the eyeballs?
It should be known that if this kind of play is not careful, it will not only lower the level and image of the mass brand, but also easily lead to the potential loss of the public's high-level consumers. It seems that this time SAIC Volkswagen has obviously released some "self".