Recently, Lincoln Motors officially released its global sales data for 2021. According to the data, the annual sales volume in China surpassed the United States for the first time and became the largest seller of the product, helping Lincoln Automobile to complete a new milestone. Specifically, lincoln sold a total of 91,000 vehicles in China throughout 2021, an increase of 48.3% over 2020. In contrast, Lincoln's total sales in the U.S. home market in 2021 were only 86,929 vehicles, down 18% from 2020 and a record low since 2013.
Lincoln's ability to achieve this sales success is inseparable from the contribution of the new Lincoln adventurers. It is reported that the Lincoln Adventurers will sell more than 50,000 vehicles in China in 2021, an increase of 57% over 2020, and the highest sales volume in the same period last year accounted for more than 75% of the Lincoln family's share. Such achievements also make it one of the top five best-selling models in the domestic compact SUV market in 2021.
Achieving such sales results is inseparable from the localization cooperation between Lincoln and Chang'an
Since being imported into China in 2014, Lincoln's sales have always lagged behind competitors such as Mercedes-Benz, BMW, and Cadillac. In 2020, as the first Lincoln localization attempt, the adventurer's precise positioning, appropriate price and product power that does not fall but rise allows the adventurer to seize the "pain point" needs of the Chinese people at once.
The domestic adventurer series is equipped with 2.0T+8AT as standard, the entry price of about 250,000 yuan, and the configuration of such as full LCD instruments, soundproof glass, L2 level driver assistance and other products that are better than the same level of products has enhanced the competitiveness of adventurers. Whether it's appearance, space, configuration or performance, adventurers are sincere. With cost-effective products, domestic Lincoln models have truly achieved dislocation competition, and have also made Lincoln gain a firm foothold in the domestic luxury market.
A new product for the Chinese market - Lincoln Z sedan
At last year's Guangzhou Auto Show, Lincoln officially released the Lincoln ZEPHYR concept car, and announced that the mass production version of the Lincoln Z is scheduled to be officially launched in March this year, and the pre-sale price of the new car is 255,000-342,000 yuan. The new car is positioned as a medium-sized sedan, with a size of 4.98 meters and a wheelbase of 2.93 meters, which is larger than the Mercedes-Benz E-class standard axle (medium to large). Powered, the new car is powered by a 2.0T turbocharged engine with a maximum power of 181kW.
In terms of appearance, Lincoln Z draws a lot of inspiration from the zephyr Reflection concept car, the front face is equipped with a penetrating daytime running light strip and a mesh grille, and the logo can also be lit with the light strip, and the overall shape is very futuristic. The side of the car incorporates a slipback design, with a hidden door handle design, and the top of the tail box is designed with a ducktail shape. Compared with the previous MKZ, the overall design is more youthful and dynamic.
Inside, Lincoln Z really put into production the through-screen of the concept car, which adopts a suspension design, integrates a 12.3-inch LCD meter and a 27-inch infotainment screen, covering the entire center console, and the steering wheel shape is double-spoke style, and the overall texture is stronger.
As Lincoln's first domestic sedan, the pre-sale price given by the new car means that Lincoln will continue to adopt a pricing strategy of misplaced competition. In addition, Ford Group, to which Lincoln belongs, also said that although China is one of Lincoln's important markets, Lincoln will not become an exclusive brand in China. Despite the initial success of the adventurers, Lincoln's market performance is still lagging behind brands such as Mercedes-Benz, BMW, Audi and Lexus. With the continuous deepening of Lincoln's localization and more perfect layout, Lincoln's future performance in the domestic market is more and more expected.