From primary school to master's degree, the 19-year path of study is the trajectory of many people. In 19 years, if someone gets the first place every year, it will be very rare.
And Chery, did it!
20 years abroad, ranking first in the export of Chinese brand passenger cars for 19 consecutive years!
Where is Chery's "Odd"?
PART.01
"Odd" heads go hand in hand
For 19 consecutive years, it has dominated the export of Chinese brand passenger cars first
C City is popular in Thailand;
J Lee is in full swing in Malaysia;
The cars from the new forces W were also sold to Norway...
The competitive space between domestic cars is not only in China, but also in exports.
"Going out" and developing into overseas markets is the road that a brand must adhere to for long-term development.
What about Chery Motors?
The data tells you the answer.
In 2001, China officially joined the World Trade Organization.
A door opened up the connection between China and the world, and also opened up the infinite possibilities of Chery Automobile's overseas journey.
Chery, which went abroad, also handed over an excellent answer sheet for globalization.
In 2021, Chery's exports exceeded the 20,000-vehicle mark eight times in a single month;
In December, the number of exports in a single month exceeded 30,000 units, an increase of 126.7% year-on-year;
Exports of 269154 units for the year, up 136.3% year-on-year;
Chery has won the first place in the export of Chinese brand passenger cars throughout the year.
This is the 19th consecutive year.
Why Chery?
A lot of people ask that.
Why not Chery?
Chery people will ask like this!
Among them, there is a domineering spirit of giving up on me!
This domineering spirit comes from strength.
From the simple trade of "going out" at the beginning, to the current brand "going up", to upgrading to deep integration into overseas market countries, through localization development to achieve win-win cooperation with locals, Chery has experienced "three steps" of internationalization in the past 20 years.
In the "2020 Overseas Image Survey Report of Chinese Enterprises "Belt and Road" Edition", Chery ranks first in the automotive industry.
Over the years, Chery has been selected as one of the "Top 20 Overseas Images of Chinese Enterprises" five times.
In 2021, Chery became the first self-owned brand car company in China to export more than 200,000 passenger cars per year.
In more than 80 countries and regions around the world, it has become a "Chinese business card" loved by car owners.
At the "Chery Automobile 20th Anniversary Summit Forum", Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, summarized Chery's experience in opening up the international market:
Quality is the "stepping stone" of China's automobile exports, and technology is the "passport" to the international market.
"Technology Chery Global Love"——
The road to internationalization is the new long march of Chery people.
Chery wants to be the leader of Chinese automobiles to the world.
PART.02
"Odd" heart to work together
Be an "extraordinary employer" and bring together talents from all over the world
Recently, Chery Holding Group won the title of "2021 National Extraordinary Employer of the Year".
You know, Liepin's "Extraordinary Employer" brand campaign is one of the industry's well-known employer brand selection activities.
Standing out from the crowd of companies that have competed, why?
With a senior and good employer brand image, as well as outstanding performance in the field of human resource management.
After entering the fast lane of high-quality development, Chery knows better that talent is the core resource of the enterprise.
Over the years, Chery's exploration and cultivation of talents has also been constantly seeking innovation and breakthroughs, and actively building a perfect talent training system and diversified career development paths.
For newly hired fresh graduates, the "Spark Plan" talent training system tailored by the Group is committed to finding the core backbone of Chery's future and helping students quickly complete the transformation from a workplace white to a core backbone.
Under the policy dividend of "Ziyunying" talents in Wuhu City, more and more talents pay attention to and join Chery's warm "big family".
Chery's 2022 school recruitment footprint throughout the country, is expected to introduce more than 2,000 outstanding high-quality students to join Chery.
PART.03
"Odd" soldiers to seize "treasure"
They went from "Chery Masters" to "Great Country Craftsmen"
"Craftsman" means far-reaching, representing the temperament of an era, and is linked to firmness, steadfastness and excellence.
On December 27, 2021, the Anhui Provincial Federation of Trade Unions announced the list of "Anhui Craftsmen" in 2021.
Wang Xueyong, manufacturing center of Chery Automobile Co., Ltd., and Xu Bensheng of Chery New Energy Automobile Co., Ltd. stood out from 1,000 candidates and won the first "Anhui Craftsman".
As a "post-95" award, Xu Bensheng is the youngest of the 100 "Anhui craftsmen".
How did he do it?
Xu Bensheng is an automotive fitting adjuster. At only 26 years old, he came to Chery after graduating from college, and in just a few years, he quickly grew from a young college graduate to a technical expert.
In the 2018 National Fifth Passenger Car (New Energy) Automobile Assembly and Adjustment Competition, he won the first place in the individual comprehensive.
After that, in 2018, honors such as "National Technical Expert", "Most Beautiful Autobot" and "National Excellent Communist Youth League Member" were also collected by him.
In addition to personal efforts, it also benefits from the "ingenuity culture" in Chery's corporate culture.
Over the years, Chery has organized skills competitions at all levels as an important platform for employees to learn technology, show their abilities and stimulate innovation, and established a three-level competition mechanism.
Through the normalization of the event, Chery vigorously carries forward the "craftsman spirit" and strives to make the products refined and the ultimate.
For the excellent craftsmen selected internally, through the green talent channel, help them grow from "Chery Masters" to "big country craftsmen".
Wang Xueyong and Xu Bensheng stood out from Chery's Global Manufacturing Skills Competition.
PART.04
"Odd" attacks the road
To build a world-class enterprise with global competitiveness
If the original intention does not change, it must always be.
On December 18, 1999, the first Chery car rolled off the production line. "Let the car truly enter the homes of ordinary people in China" was Chery's mission at that time - to build good cars that the people could afford.
The new crown epidemic, the "chip shortage", the "labor shortage"... Once let the auto market under pressure to move forward, but Chery people firmly change and innovate, through the "technology Chery" to consolidate the foundation, with user thinking and Internet thinking to accelerate the transformation, to maintain the "attack" growth trend.
Xingtu Lanyue, Tiggo 8PLUS Kunpeng Edition, QQ Ice Cream... In the past year, more than 20 new products have been launched one after another, which is dazzling and has also driven the "acceleration" of sales growth.
With December ending with a single-month sales of 112015 units, Chery's cumulative sales of cars in 2021 reached 961926 units, an increase of 31.7% year-on-year.
2022 is a special year for Chery, the 25th anniversary of the company's founding, and the first year to set off for the next 10 million vehicles.
This year, Chery also set a small goal for himself:
To ensure annual sales of 1.5 million vehicles, strive for 2 million vehicles, annual operating income of 200 billion yuan of the target.
In the future, Chery will continue to aim at the goal of "building a world-class enterprise with global competitiveness", deeply cultivate technology and global operation, and help China to move forward steadily on the journey of building an automobile power.
Like the constant of the moon, like the rising of the sun.
Chery, let the world know the Chinese car.
Text/Fang Jiawei
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