How should Chinese brands break through in the high-end luxury new energy vehicle market? Wei Pai gave his own answer. On January 14, Great Wall Motor's "0 Anxiety Intelligent Electric" new technology and Mocha DHT-PHEV pre-sale conference was held in Baoding Haval Technology Center, Weipai released a new "0 Anxiety Intelligent Electric" new category, and the first model under the category, Mocha DHT-PHEV officially opened pre-sale, the two-wheel drive version sold 299,000 yuan, the four-wheel drive version sold 315,000 yuan. The biggest highlight of the new car is the intelligent DHT equipped with ultra-long pure electric endurance.
The establishment of the Wei brand carries the heavy responsibility of the Great Wall Group to impact upwards and break the technical barriers of the joint venture brand. It is reported that the original intention of the launch of the new category of "0 anxiety intelligent electric" is that Weipai considers all aspects of energy, environment, and human-vehicle collaboration under the goal of "double carbon", and is committed to creating an optimal solution with both technology and scenarios at this stage. Its "0 anxiety intelligent electric" travel concept includes five aspects of "right of way 0 anxiety, car use 0 anxiety, energy 0 anxiety, safety 0 anxiety, driving fun 0 anxiety", aiming to provide users with a driving experience comparable to electric vehicle driving quiet, fast acceleration, more intelligent, etc., and at the same time aims to solve the pain points of user travel, providing "0 anxiety" products with long endurance, low fuel consumption, unlimited purchase restrictions (applicable to most limited cities).
To achieve such a goal, technology is the brand's greatest strength. Li Ruifeng, CEO of Weipai, said that the Wei brand will realize the complete transformation of the brand to the development of new energy, with the two core technologies of "smart DHT" and "coffee intelligence", the whole series of long-lasting DHT-PHEV models, and will lead the new track with "0 anxiety intelligent electric". According to reports, Weipai completely independently designed and completely independently developed the world's leading intelligent DHT technology, which is the new energy architecture with the best efficiency in the full speed domain, the best driving experience and the highest degree of intelligence, and launched a new architecture of long-lasting intelligent DHT PHEV, through the innovation of intelligent DHT "two-stop" architecture and pure electric + hybrid mode and the world's leading 204km pure electric endurance breakthrough, establishing the image of China's top intelligent electric technology brand.
It is reported that Wei Pai not only wants to "make luxury within reach", but also expects to "let science and technology understand people's hearts". In terms of intelligence, Weipai has created a coffee intelligent platform to seamlessly dock a variety of travel scenarios with intelligent driving, intelligent cockpit and intelligent services, so that the car shows "high IQ" and "high emotional intelligence". It has leading high-end intelligent driving functions such as NOH and HWA, intelligent cockpits that can meet the needs of personalized cars, and intelligent service functions such as the newly launched "Xiaowei Classmate" 2.0.
As the first product of the new category of Weipai 0 anxiety intelligent electric, Mocha DHT-PHEV is the culmination of Weipai technology, deeply integrating the two innovative core technologies of intelligent DHT and coffee intelligence, equipped with a PHEV battery with 39.67 kWh of power, with 204km pure electric endurance, 0.45L 100km fuel consumption, 4.8s00 acceleration, and high-performance electric four-wheel drive system under WLC conditions. The renewal of the Wei brand makes the car no longer a cold means of transportation. With the opening of the mocha DHT-PHEV pre-sale, Weipai also launched two major "0 anxiety" booking ceremonies for a limited time.
It is reported that the product matrix of the Wei brand in the new category of "0 anxiety intelligent electric" will be further enriched, on the one hand, the coffee series products of "intelligent DHT and high-end intelligence" will be deepened vertically, and on the other hand, new categories will be expanded, such as retro trend SUV "Dream Fulfillment", and high-end luxury MPV models will also be introduced in Wei brand.
Che Tianxia Reviews:
Weipai is an automobile brand that dares to constantly "trial and error", and it is precisely this courage that shows the hard-core strength and strong confidence of Chinese brands to continue to rise. Under the development trend of intelligent new energy vehicles, Weipai has successfully completely transformed from the first fuel vehicle to new energy, completed the new layout of the whole series of new energy + intelligence, and tried to seize the commanding heights by opening up a new track of "0 anxiety". Mocha DHT-PHEV is the first piece of the puzzle of Weipai 0 Anxiety Intelligent Electric Matrix, and also blows the horn of the Weipai "0 Anxiety" track, realizing the chinese brand's anti-overtake of the joint venture brand.
Text/Guangzhou Daily, New Flower City Reporter: Deng Li
Photo/ Guangzhou Daily, New Flower City Reporter: Deng Li
Guangzhou Daily New Flower City Editor: Li Guangman