On January 15th, Lantu Automobile officially opened its first batch of directly operated stores in Shijiazhuang area- Vientiane Tiancheng Store and MixC Store, and at the same time opened Three Lantu Space Stores in Guangzhou Sun Xintiandi Store, Beijing Jinyuan New Yansha Mall Store, and Wuhan Yintai Creative City Store, so far, Lantu Auto's official opening of 45 direct-operated space stores, covering 23 core cities across the country.
All lantu stores adopt a direct operation model to establish direct access to users. Lei Xin, CBO of Lantu Automobile, said: "The direct operation model is adopted, which aims to allow users to directly enjoy the standardized services of the Lantu brand and enhance the interaction between users and brands. The location of the store is also located in the popular business districts of various cities, allowing users to watch cars and buy cars in their leisure time. "With the completion and opening of the Shijiazhuang space store, Lantu Automobile has achieved full network coverage in the Beijing-Tianjin-Hebei region, and has achieved coverage of more than 3 stores in key core cities such as Beijing, Guangzhou, Shanghai, Shenzhen, Wuhan and Chongqing, which has greatly met the needs of users in the region to see and buy cars."
According to the plan, Lantu Automobile plans to complete 105 Lantu space stores in 48 cities across the country in 2022, the delivery service center will increase to 40 to cover 40 cities, and the sheet metal spray center will reach 70 to cover 51 cities. In addition to offline direct sales channels, Lantu Automobile also communicates directly with users through digital platforms such as official APPS and Mini Programs to quickly respond to user needs. On the official APP, users can complete the experience of booking a door-to-door test drive, personalizing purchases, generating orders, online payment, and viewing the nearest store center without leaving home.
Positioning the "performance-level intelligent electric SUV", the first model of Lantu Automobile, Lantu FREE, is the only electric SUV in the industry that selects pure electric and extended range electric dual-power layout, with a speed of only 4.5 seconds per hour from zero to 100 kilometers, comparable to the power performance of luxury supercars, and has excellent performance in electric drive performance, driving control performance, large five-seat space, luxury comfort and intelligence. Since the launch of deliveries on August 8, 2021, Landu FREE has grown for five consecutive months month-on-month, achieving a record high of 3,330 deliveries in December 2021, with a cumulative delivery volume of nearly 7,000 vehicles for the whole year.
Che Tianxia Reviews:
Lantu, which has developed for more than three years, positions high-end intelligent electric vehicle technology companies, has dongfeng company's more than 50 years of car-making technology and advantageous resource endorsement, and currently reflects the user-centered construction of innovative business models in channel laying, which is also the store channel laying strategy adopted by many new car-making forces. While the channel is synchronously perfected, the next 5 years will be the full-speed fast running period of Lantu Automobile, and the products to be launched will cover multiple market segments such as cars, SUVs, MPVs, etc., and send out the strongest sound of high-end electric vehicle brands.
Text/Guangzhou Daily, New Flower City Reporter: Deng Li
Photo/ Guangzhou Daily, New Flower City Reporter: Deng Li
Guangzhou Daily New Flower City Editor: Li Guangman