Song Zhiya fire? Is it hot in China?
A "quote" may answer. Recently, there have been quotations about Song Zhiya's advertisements circulating on the Internet - a small red book of 600,000, multi-platform even to add another 300,000 ranges, true or false has not been confirmed, but Song Zhiya's figure does often appear in various short videos, social media platforms. To some extent, behind Song Jiya's fever, it is the circle of korean love variety "Single is Hell",
So, what exactly is the right thing to do with this show that is out of the circle?
Single is hell, love is heaven?
When other lovers are still stuck in the scene of the first meeting and twisting, "Single is Hell" has begun to "use" the hormones of young men and women on the screen to attract the audience, stripping away social identities such as occupation and education, and the external environment is more primitive and pursues a sense of drama.
First of all, to explain to you a little, the setting of this variety show: nine handsome men and women to spend nine nights in Hell Island, every night to choose their favorite object to confess, the next day fly to Paradise Island for a date. Hell Island is an uninhabited island, the environmental conditions are very harsh, and the food you can eat every day is limited to potatoes and carrots, which is almost equivalent to surviving in the wild. Paradise Island is a high-end hotel with exquisite cuisine and ultra-luxurious presidential suites, and you can even take a bath with your date.
Of course, the premise of being able to go to Paradise Island is that the two people have the same heart. Therefore, off-order has become the most important core of this show. It's just that the way it releases emotions is quite different from other love complexes. If "Heart Signal" likes clear soup and watery dating, and "Transfer Love" focuses on the spiritual test of couples, then "Single is Hell" pays more attention to the naked eye and sensory stimulation.
In fact, the format of "Single is Hell" is similar to the American variety show "Can't Stop" series launched by Netflix before, both are handsome men and beautiful women to an isolated island, and the guests are detached from their social identity and "focused on the original charm". The broadcast platform of "Single is Hell" is Netflix, and this variety show has also been labeled as the Korean version of "Can't Stop". In terms of content transformation, Netflix uses its own "suspense, high concept setting, large scale, fast pace" to open up local stories. It's just that the "Can't Stop" series is larger in scale, with the "sexiness" of the guests as the selling point, but it negates the emotional attitude of the guests' game life.
However, unlike the original "Can't Stop", Song Zhiya's out-of-the-loop completely reversed this critical attitude.
screenplay? Human design?
Where is the love variety show good?
Song Zhiya, the female guest of "Single is Hell", is the most discussed one in the show, whether it is South Korea or Domestic, the current popularity is high. Can be hot, the appearance of course passed, can be called the "thick face version of Jennie", the appearance is a stable "pure desire wind" popular track. In addition, Song Zhiya herself is also a blogger, and her dress and makeup are very outstanding. You can open any platform to brush up on her fashion-related topics.
Of course, the fire out of the circle needs to be in the right place at the right time. In addition to her appearance, what is even better is her personality, "independent women", "sober in the world" is not exactly the current Internet popularity? In the show, the reason why Song Zhiya became popular is because she "no one loves", with a relaxed posture, indiscriminately releasing charm, but not really delivering the heart, which is a kind of personality that can perfectly embed the "sense of drama" - no one expects Song Zhiya to eventually choose any male guest as a long-term partner. No matter how the form of the love complex changes, it is still the quality of the guest's love that determines whether the love complex is good or not. And a guest like Song Zhiya, who meets the expectations of the audience and has a unique charm, is the core element to ensure the quality of love.
It has to be said that "Single is Hell" has opened up Song Zhiya's Chinese market. The circle of Song Zhiya's related topics has further promoted the circle of "Single is Hell". Male guest Jin Xianzhong has begun to learn Chinese, and another male guest, Cui Shixun, bought a hot search directly on Weibo, and the value of the person is evident.
In addition to the human setting, the setting of the love complex itself is also worth a pickpocket. South Korean lovers love to create a closed occasion, whether it is the island of "Singles is Hell" or the most common "villa". All kinds of settings, it is clear that it is not for everyone to fall in love, but a typical thing, creating several intricate emotional lines, and exerting the horse-catching plot to the extreme.
For example, the female 2 Suyan in "Single is Hell", for other girls, shows a lot of tea operations: for another female guest who likes the same boy as herself, directly ask the other party whether to give up, the sense of competition is super strong; for the object of the heartbeat to choose the female No. 1 Zhiyan, ask people whether it is because Zhiyan is tall, a sentence belittles his mate selection criteria and Zhiyan's advantages.
This kind of horse-catching plot of you love me and I love ta is not the only one in "Single is Hell", and many love complexes have similar characters or plot settings.
Han Zong's "Transfer in Love" invited four couples who have broken up to live together in a villa and find new love for a period of time. Ambiguous dating with other people under the eyes of the ex, this kind of stimulating horse-catching scene, several pairs of men and women are surging in the dark tide, this kind of you love me I love him, he has the wonderful drama of the ex in his heart to let the audience call out wonderful, and the emotions are also moved. Among them, the male guest Zhengquan is regarded as the "Sea King". At the beginning, he said that he was here for his ex-girlfriend, but every day he was having an affair with a different female guest. For several days afterwards, the ex-girlfriend was completely snubbed and misjudged all his ambiguous objects.
Another Korean love variety show, "The Day of Exchange", this show invited three couples whose feelings were in danger but had not yet broken up, arranged for them to stay in the villa for seven days, during which time they could exchange their respective partners for a date, which sounded a bit strange indeed.
This kind of destruction of the three views that everyone shouts and beats in reality and strikes the Internet has been filmed into a variety show, and the program setting of dating other people in front of the current person and splitting legs in public is also difficult to understand, although there are problems with the three views of the program, but many people can't hold back their curiosity.
In the final analysis, the needs of users are the needs of products, and the emotional needs of modern young people are also a major factor in the popularity of love. Watching others fall in love becomes a way to address your own emotional needs. Moreover, it turns out that never doubt the attractiveness of conflict to the audience, which not only improves the audience's discussion, but also supports them to finish the variety show. This kind of setting that directly hits human nature and the plot of scratching the heart with a hundred claws does make some variety shows gain a high degree of discussion and broadcast. For the creators of domestic romance, compared to making the audience believe that the development of male and female guests is "unscripted", "Single is Hell" may provide another solution to this problem: completely abandon the pursuit of "reality" and instead push "drama" infinitely higher - even if it is fake? As long as it looks good, it's enough.
Domestic love is a red sea
What's missing out of the loop?
Compared with South Korea's love variety shows, domestic love variety shows are somewhat tied. "Golden Bachelor" once provided a closed and extreme scene setting for male star Chen Chuhe and 25 single women. However, at the beginning, this variety show was criticized for being improper in its three views and "rubbing the edge of the ball", and the negative public opinion orientation poured a basin of cold water on the "successors". Since then, Lian Zong has chosen a safer way of playing, paying more attention to group topics and issues of the times. However, the love variety show is getting bigger and bigger, and if you want to go out of the circle, you still have to play something different.
Recently, the theatrical film "Love Myth", which explores the issue of "middle-aged love", has a good reputation, and this trend is captured by the new love roundup "Semi-familiar Lovers". The program focuses on the intimate relationship status of 30+ urban elites, to show the emotional pursuit between people with certain social experience.
"I Have Never Been in Love" cares about the group of "mother and fetus single". Previously, the official announcement of the program was on the hot search, and the program recruitment topic # I have not talked about love I registered for the form # Read as high as 110 million, reflecting the real existence of a considerable number of single people in China.
In addition to the wider and wider object, there is also a more subdivided perspective on the topic between the two sexes. "When Friends Are in Love" takes the blue face or red face confidant as the starting point to explore whether friendship can be upgraded to love, and explore whether there is pure friendship between the two sexes; "Brilliant Forward" invites 11 young men and women who have lost love to start a breakup trip; "Spring Day Is Late and Started" focuses on the social love of divorced men and women, building a journey of mutual reconstruction and mutual healing.
In terms of form, the "comprehensive Chinese drama" "Meet You in Parallel Time and Space" launched by Tencent Video earlier has similarities with the Korean variety show "Let's Write Love", and the guests have multiple identities of "screenwriter" + "director" + "actor" in the program, which can be said to be a new model for falling in love in their own scripts. iQiyi's "People in love dramas" is also committed to creating a love complex model of chasing roundups + dramas. In addition, earlier Tencent's "True Adventure" introduced a mechanism similar to werewolf killing, and the recent Youku "Exploring Love Together" also introduced script killing into love.
Whether it is the choice direction of the program guests, the setting of the game link, the love variety show there are many angles that can be innovated, the program guests are not only limited to college students, social elites, but also ordinary people around us, in addition to helping female stars "blind date", that can also try to help male stars dating new themes.
In short, there is still a lot of room for innovation in the market. Of course, how these programs perform will have to wait until they are broadcast.
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