GAC Toyota recently launched its own high-end flagship model - Toyota Weisa, as a flagship SUV model positioned higher than GAC Toyota Willanda, the launch of Vasa seems to announce to a certain extent that GAC Toyota's ceiling has come, so how about this ceiling product, we still have to find problems from the product itself.
The price of Weisa is between 216,800-303,800 yuan, and this price range covers all the price blind spots within 300,000 of the Toyota brand, thus making up for the previous shortcomings of Velanda's size not being large enough.
Of course, here we still want to make a point that the overall power performance of Weisa and Veranda is completely consistent, and the consistency here is also reflected in the chassis, that is to say, in terms of the three major pieces, GAC Toyota Wesa and Veranda are the same, but there is a clear difference in price.
If the emergence of Weisa is mainly to make up for the gap in higher-level products in terms of size, then the author believes that its emergence seems meaningless.
As a medium-sized SUV model, the size of the Wesa is 4780mm * 1855mm * 1660mm, the wheelbase is 2690mm, and the only difference between wesa and Wilanda is the length of 4665mm, the height of 1680mm, the wheelbase of the two cars is the same, it can be concluded that the size advantage of wesa is almost all reflected in the trunk.
What is the significance of such a spatial advantage?
Veranda Fuel Edition 4WD Deluxe Edition
Of course, in addition to not having too many advantages in space, GAC Toyota Wesa also has a certain degree of reduction in driving mode, such as the same four-wheel drive extreme version model, the 226,800 Willanda is equipped with six driving modes of "sports, economy, standard, comfort, off-road, snow", and there is also a steep slope and slow descent function.
However, the 268,800 Weisa four-wheel drive extreme version does not have off-road and snow mode, and also reduces the steep slope slow descent function, the lack of these functions, for Weisa is very regrettable, after all, the price is 42,000 yuan higher.
When it comes to aside, the performance of the overall comfort configuration of Weisa is still relatively rich, especially the technology configuration, which is more abundant than The Velanda, 12.3-inch LCD instrument panel, steering wheel heating, front wireless charging and other configurations, relatively speaking, from the perspective of practitioners, the reduction in driving mode seems to be more useful than these seemingly fancy configurations.
Of course, there is still a big difference between the low-end Wissa and the high-equipped Wissa and the lower price Wilanda.
From the overall configuration of toyota Wesa's entry-level model, first of all, compared with the 196,800 yuan Velanda luxury version model, Velanda not only has the whole car seat belt untied reminder, front and rear parking radar, leather mix-and-match seats, LED daytime running lights, waist two-way adjustment and other functions, as well as satellite navigation and road condition information and other practical functions.
In contrast, Wesa, the non-openable panoramic sunroof, the 7-inch LCD dashboard, support for Carplay, more charging interfaces, the automatic folding of the exterior mirror, heating, rear privacy glass and rain-sensing wiper, these are actually not as practical as we think.
As the lowest-equipped model, if you want these configurations of The Velanda, you have to go up to the 234,800 models at a higher price, but the same configuration seems to have too many of the same configurations compared to the Veranda.
In general, the emergence of Weisa's low-end models is to make Willanda more worthy of purchase, and the emergence of high-end models is to make Highlander more worthwhile to start, while the positioning of Weisa's products themselves is very vague, there is no particularly significant sincerity in configuration, and space is stretched, repeatedly constrained by their own products.
At present, the phenomenon of involution is very serious, and if you want to get rid of the product shackles brought about by involution, you must launch more new products in addition to the existing products.
To take a very clear example, the launch of the Tank 300 is a good medicine brought by Great Wall Motors in the face of a seriously involved market, and it has brought a crucial turning point to Great Wall Motors.
Although Toyota Motor is the leader in the global auto market and has countless auto products, when facing the Chinese auto market, it chooses to launch its own products in the simplest way - Wesa has not brought substantial changes to GAC Toyota's involution in the market.
This also reminds the author that Wen Dali, executive deputy general manager of GAC Toyota, said not long ago that GAC Toyota will complete the sales of 1 million vehicles in 2022, and the author does not comment on this, after all, the products within GAC Toyota have been seriously involved.
Although Wen Dali handed over 840,000 vehicles in 2021, it is difficult to say that there is no credit for the former executive vice president Li Hui, and there are even rumors that Wen Dali, who was born in procurement, is weak in marketing skills, and without the road paved by Li Hui, there will be no Smooth Sailing for Wen Dali.
If you want to break through the millions of vehicles, you must make diversified changes in models, and at present, in addition to Willanda, Wesa and Highlander, the small SUV market has launched a fengland to compete with C-HR, which is itself a small SUV.
As a result, there are many branches of GAC Toyota, and there are overlaps in product strength, and it is difficult to get rid of the problem of involution, and GAC Toyota Wesa is still uncertain, and sales are difficult.