When Wei Pai secretly ridiculed the electric car for endurance anxiety, I don't know if Euler will emo. Or is it that in order to promote the "0 anxiety intelligent electric", the Great Wall can also kill relatives? Even Euler, who sells more than 10,000 a month, is it the fire coverage of the Wei Pai Map Cannon?
On January 14, Mocha DHT-PHEV opened pre-sale of two models, 0 Anxiety Smart Edition pre-priced 299,000 yuan, 0 Anxiety Performance Edition 315,000 yuan. As you can tell from the name, this new cocoa car can either enter the gas station or be green, but when the pre-sale price came out, I was emo all over.
As a plug-and-mix model Mocha DHT-PHEV comprehensive endurance of more than 1000 km, pure electric endurance of 204 km, compared with traditional fuel vehicles, fuel consumption is lower, no charging anxiety, no endurance anxiety, this is an advantage. Equipped with a 2-speed DHT transmission, the gear shift is silky, and the smoothness is comparable to that of pure electric vehicles, eliminating the gear shifting setbacks of traditional fuel vehicles.
This is not so much the advantage of the MOCHA DHT-PHEV as it is the advantage of all plug-in hybrid models. Not to mention Toyota Hybrid, among its own brands, BYD Hybrid, Chery Kunpeng, and Geely Raytheon can all achieve a tank of fuel range of 1000+ kilometers. From the perspective of market performance, BYD Hybrid is far ahead, especially BYD Tang New Energy, which will sell 8700 vehicles in December 2021.
Since the sales of VV5, 6 and 7 have reached zero, Weipai urgently needs new models to carry the banner of the Great Wall luxury brand, and as the successor, Mocha, has high hopes. However, through the market performance of the past six months, the monthly sales remained at about 5,000 vehicles, the performance was flat, it was difficult to reproduce the glory, compared with the results of the monthly sales of the Star Yue L over 10,000, the pressure on the mocha is very large.
So whether mocha DHT-PHEV can contribute to the sales of Weipai, I think it can't. With the brand ability of the Great Wall, 300,000 yuan is a forbidden place, even if it is a hot tank 300, you have to think twice. Therefore, as a latecomer in the field of hybrids, the pricing of mocha DHT-PHEV has dissuaded 90% of people. Not to mention that the pure electric endurance of 252 kilometers of Tang DM-i is also about to be launched, mocha DHT-PHEV can be said to have no cost performance.
Before the Mocha DHT-PHEV, the Macchiato DHT-PHEV did not make a splash after it was put on the market, and in November 2021, the Macchiato series sold only 1510 units. It can be seen that hybrid can not save Weipai's sluggish sales, or that "0 anxiety intelligent electric" for Weipai, the road is a bit off.
Euler is thriving in the new energy market, firmly grasping the hearts of female users, and the Tank 300 is even more in the off-road market. The market space left for Weipai seems to be getting narrower and narrower, and it can only choose the transition zone between fuel oil and new energy.
But on this track, the competition is equally fierce, with BYD's unbreakable market position before and Geely and Chery playing steadily. For the newcomer Wei Pai, it is a bit whimsical to want to gain market discourse power with Mocha DHT-PHEV.
Conclusion: At the end of the day, mocha DHT-PHEV is priced far away. To put it bluntly, Wei Pai's understanding of the hybrid market is biased, and the pricing of 300,000 directly pushes customers into the arms of others; there are stereotypes about electric vehicles, and the map cannon is full of firepower, perhaps this is not eating grapes and suspecting grape sour, after all, In Wei Pai's eyes, Euler, who has endurance anxiety, has sold more than 10,000 a month.