Now many Chinese brands have a high degree of recognition in the world, such as Huawei in the field of communications, Lifan in the field of motorcycles, Chery in the field of automobiles, Wuling and so on. Among them, Wuling Automobile is not only the same as Chery, but also has a relatively deep accumulation and reputation in the field of fuel vehicles, and the new energy vehicles created by Wuling have also received praise in the global market for many times and have been reported by many overseas media. This makes us a little curious, how does Wuling perform in the new energy vehicle market, and why can it occupy a place in the global new energy vehicle market? Don't worry, let's answer this question by analyzing Wuling's new energy models.
Wuling's current segments in the new energy vehicle market are very different from Tesla, Weilai, Xiaopeng, Ideal and other new energy vehicle brands, and Wuling pays more attention to the micro and small electric vehicle market. At present, Wuling's new energy vehicles, including Hongguang MINIEV, Wuling NanoEV, KiWi EV and other models, belong to this market segment.
What is surprising is that all along, Chinese people tend to be more inclined to large sizes when buying cars, and small size models are relatively less popular. Moreover, pure electric vehicles have high requirements for battery pack capacity, small size models can not be equipped with larger battery packs, and small size electric vehicles usually have a relatively short endurance. In addition, the domestic new energy vehicles that now stipulate a range of more than 300 kilometers can enjoy subsidies, and small-size electric vehicles with a range of less than 300 kilometers like Hongguang MINIEV will logically not be high in sales.
But in fact, this is not the case, and Wuling small and micro electric vehicles, which are mainly based on Hongguang MINIEV, have sold very high sales in the automotive market. Like Hongguang MINIEV, which was launched in July 2020 and has only been on the market for more than a year now, its cumulative sales have reached 550,000 units, making it a "people's scooter". This sales performance is really not bad, to know that many of the old joint venture models, the cumulative sales of a year may be about 200,000 vehicles, the cumulative sales of two years may be comparable to the cumulative sales of Hongguang MINIEV today.
And Hongguang MINIEV has always had good monthly sales, taking December sales as an example, Hongguang MINIEV sold 55,729 vehicles in December. In the car market, there are very few models that can achieve a single monthly sales of more than 50,000 vehicles, not to mention that Hongguang MINIEV is still a new energy vehicle, which is even more "rare". In the global market, Hongguang MINIEV topped the global new energy vehicle monthly sales list in January, April, July, August and October. Hongguang MINIEV has also been reported by a number of overseas authoritative media, including Nikkei Shimbun, Japan's NHK, Bloomberg, South Korea's MBC Television and so on. Bloomberg's video report on Hongguang MINIEV has been played more than 800,000 times on Twitter, and the text report has been reprinted more than 800 times by foreign authoritative media.
Hongguang MINIEV is a model based on GSEV's global small pure electric vehicle architecture, and there are still a large number of models under this architecture, and the Wuling NanoEV and KiWi EV just mentioned are from this architecture. At present, the cumulative sales volume of GSEV's global small pure electric vehicle architecture has reached 750,000 units, and for every 2 small new energy vehicles sold in China, one is from the GSEV global small pure electric vehicle architecture, which shows Wuling's market share and market position in the small new energy vehicle market. Moreover, the models born from GSEV's global small pure electric vehicle architecture have now traveled more than 5.5 billion kilometers and reduced carbon emissions by more than 1.04 million tons.
In short, although Wuling Automobile is said to be a traditional car company, but now it is also in the "transformation", began to develop in the new energy vehicle market, and with the unique GSEV global small pure electric vehicle architecture, as well as the precise control of consumer demand, launched a variety of high-volume small new energy vehicles, so similar to the Hongguang MINIEV car is a big fire.