What the!
Volkswagen's most gold-sucking sedan in the world is about to be discontinued?
And to make way for the new car, the main force in the future to sell it?!
This car is the Passat, which is the sales leader in the global market, and relies on the positioning of mid-size cars, which can be more profitable than the cost-constrained models of the Sagittarius, and it is also the "prototype" of some volume models.
If the Passat and Magotan are the same model, then the cumulative sales of the two from January to November will exceed 200,000 vehicles, which is a proper mid-size car sales champion. What's even scarier is... This is still the transaction situation in the case of Volkswagen's lack of cores, otherwise the double car can exceed 300,000 units as in 2020.
And to be honest, the achievements in the past two years simply cannot reflect their true strength, one has the impact of the epidemic, the second has a lack of core and no car to sell, and the third... There are also negative effects. Referring to the Passat, Maiten is long-term affected by capacity.
At the end of 2019, Volkswagen Passat (2019 model) lost maicheng in the china insurance research test, which was ridiculed by many netizens and asserted that sales have since stagnated.
But the face-punching thing came, "As long as you are willing to reduce the price, there is no Passat that cannot be sold!" "In January 2020, sales fell from 26,600 units per month to 13,600 units per month under the influence of the Spring Festival.
After less than three months of sluggish sales, Passat actually miraculously stood up, but the reason is very simple - the terminal discount of 40,000, netizens commented that "do not buy Passat, I really do not know what car is suitable for business reception", which shows its position in the market segment.
At the end of 2020, the new Passat (2020 model) that strengthened the A-pillar version received the highest five-star evaluation in the China Insurance Research Institute, and the safety index was all the "G" with the best score. When sales were about to take off, the embarrassing thing came - the lack of cores, no cars to mention, resulting in 2021 sales expected to be less than in 2020.
But when it comes to foreign markets, its sales performance is gradually declining, and if Magotan/Passat can speak, they will definitely cry bitterly that "they are born from the same root, and they are too anxious to fry each other." "Only magic can defeat magic, and only passats can defeat passats", this statement is not wrong at all.
In the European market, it was wei lan (Passat station wagon version) that made the Passat discontinued.
In the U.S. market, it was Arteon (Passat coupe version) that brought the Passat out of production.
Speaking of the European market, this part of the consumer loves hatchbacks and station wagons, such as the Peugeot 508 station wagon, BMW 3 Series station wagon, Octavia station wagon and so on.
In the full year of 2020 Sales in Europe, the Volkswagen Passat topped the list with 16,895 units, while WeiLan reached 99,459 units, with high sales. But this is not to say that the Passat is bad, but that European consumers do not love traditional cars.
Nowadays, Volkswagen's official websites in the Uk and Germany have "removed" the Passat, leaving only the Passat Station Wagon (Wei Lan). And looking at the European Volkswagen product line, the only sedan is the Arteon, and this is still a hatchback, which will replace the original position of the Passat sedan.
Next is the U.S. market, American consumers are not resistant to sedans, but encounter more elegant and good-looking models? The reaction was: What was said?
After the introduction of the more dynamic and youthful Arteon to the United States, the calm Parsat was instantly KO, although both sales in the United States are only about 1,000 vehicles / month, but it does not hinder the American Volkswagen to stop the Passat.
Strategically, in the future, it will replace the Passat - Aero B, although it is built on the MEB platform, but we will still say:
"Yo, pure electric version of the Passat!"
The new car has not yet been officially announced, Aero B is only a research and development code, the future does not rule out the use of "ID." The prefix is named and is expected to be officially unveiled in 2023.
From the spy photo, the new car adopts the latest family design language, although it is a new energy vehicle, it can still see the design elements of the Passat, including the headlights connected to the grille, the taillight shape similar to the corner of the eye, and its front and rear surrounds quite young and dynamic.
The side can be seen that it is biased towards the side of pure electric design, the front suspension is relatively shortened, and the wheelbase body is more coordinated than the larger; in addition, in order to install the battery pack, the height of the body is significantly improved, so it also adopts a slip-on design to alleviate the dull feeling brought about by the increase in height.
Foreign media also drawn renderings according to the existing information, the overall bias is more in favor of today's ID. series family design, but for the sense of design, it uses a higher window design, which will bring a certain sense of cramping, I don't know which design you prefer?
In terms of power, the new car will have a single motor and a dual motor version of the model, with reference to today's foreign ID.4 and ID.6 power performance, the maximum power of the single motor version of the new car or 170-204 horsepower, the dual motor version or 299 horsepower, the endurance is expected to be 550-600km.
It will also launch a GTX performance version, which predicts a 5.6-second acceleration time of 100 kilometers, and is expected to be equipped with a racing-style barrel chair and DCC chassis control system. But we don't have to look forward to it too much, after all... The domestic ID. series dual motor version has 313 horsepower, which belongs to the "80% GTX".
In the era of pure electric, car companies have already thought of countermeasures, Aero B will strategically replace the Passat, but this does not mean that the Passat car series will die.
First of all, pure fuel vehicles still occupy the largest proportion of the market, and in the future, the Passat car series can be over-used in hybrids and cooperate with the pure electric version.
Secondly, even if the overseas Passat is discontinued now, but it is only a sedan version, its derivative fuel models such as Weilan and Arteon still have a certain sales volume, so the "root" of the Passat is still there.
Finally, Passat/Magotan is selling well in China, contributing a lot of profits to the Volkswagen Group, judging from November 2021 alone:
Passat contributed 11.46% of SAIC Volkswagen's sales, second only to Langyi.
On the other side, Magotan also contributed 12.71% of FAW-Volkswagen's sales, ranking third.
So want to stop production of China's Passat/Magotan? Isn't that the life of SAIC Volkswagen and FAW-Volkswagen? Therefore, in summary, they will not stop production, and in the future, they will be developed in China and become another Chinese special supply car.
According to foreign media sources, the current Passat/Magotan will be replaced in 2023, created by the MQB platform, which will bring many benefits, which is expected to include a younger interior design, replacing the electronic gear, replacing the latest and more powerful car system, and improving the driving assistance function.
For the Chinese market, Volkswagen Passat / Magotan is one of the sales kings, they can meet the consumer's household, business reception purposes, large space, high-quality tone is very pleasing to Chinese consumers. The times will change, in the trend of rejuvenation we see the emergence of the Passat Starry Sky Edition, the original it can not only be business, but also young; therefore, the emergence of Aero B in the future is also inevitable, but now Passat / Maiten still has a lot of fans in The country, can not be directly abandoned.