For the automotive industry, 2021 is a wonderful year, but for Extreme Krypton, there may be more "speed" in addition to the excitement. Speaking of which, 2021 is the year of the birth of Extreme Kr, counting up, from the official release of the brand to the present, Extreme Kr is still a child under one year old, but it cannot be denied that in less than a year, Extreme Kr has made a lot of "big things".
From selling out in two months and delivering orders in 2021 to delivering nearly 4,000 vehicles in December; from establishing the tone of the user-oriented brand to the establishment of the user service brand ZEEKRCare. The time of extreme krypton in less than a year can be described as wonderful, and it also shows the "extreme krypton speed".
As for why Extreme Kr was able to create the so-called "Extreme Krypton Velocity", it is closely related to the route taken by Extreme Krypton. In addition to the traditional automobile and new forces of car manufacturing, Extreme Kr has opened up the third track of the intelligent pure electric industry. As a user-oriented enterprise, through deep technical reserves, strong product strength and innovative business models, we explore a new path for the development of the intelligent pure electric industry, highlighting the general trend that China's automotive industry is leading the transformation of the world's automotive field.
Open a third track Extreme Krypton lane change overtaking
In recent years, intelligent electric vehicles have surged up, before there are new forces of car manufacturing, after the electrification of traditional car companies, there are also a lot of cross-border car builders who are facing the wind, it can be said that the automobile industry has never been as lively as today. However, a closer look will find that Extreme Kr is a special intelligent electric vehicle company in today's era.
An Conghui, CEO of Extreme Kr Intelligent Technology, once said that there are currently two tracks in the field of intelligent electric vehicles, and the intelligent electric vehicle companies transformed from traditional car companies are in the first track, and the second track is the new car-making force represented by Tesla. Instead, it is different from the traditional car-making and new power model, and Extreme Kr has opened up the "Extreme Krypton Mode" of the third track of pure electric development, carrying Geely's mission to open up a new situation of pure electric intelligent vehicles.
Why? The characteristics of the new car-making forces are based on the Internet technology background to grasp the user ecology, and the user ecology empowers the user operation and management innovation of the enterprise; while the traditional automobile enterprises master the accumulation of car-making technology, such as modular architecture, industrial chain advantages, and empower enterprises to innovate and cooperate. In other words, one has an advantage in the Internet and user operation, and the other has the upper hand in terms of manufacturing level and technical accumulation.
Compared with the electrification transformation of traditional car companies, Extreme Kr is not simply grafted with electrification technology, but exists with independent enterprises, new brands and innovative user organizations and business models; compared with the new forces of car manufacturing, the parent company has accumulated a deep industrial foundation and global advantageous resources in the past 35 years, giving Extreme Kr a strong manufacturing capacity and technical accumulation.
This unique presence allows Krypton to quickly bring high-quality products to market and achieve impressive results. From the brand launch in April 2021, ZEEKR001 began pre-sale, less than two months, the year's deliverable orders were sold out; ZEEKR001 began delivery in October, delivery of 199 units in the first week, 2012 units in November, and 3796 units in December. Tesla delivered the first car took 9 years, Weilai took 3 and a half years, Xiaopeng took 4 years, in contrast to the "extreme krypton speed" is shocking.
The visible capabilities also allowed Kr to gain recognition from investors in other industries as an independent operator, and five ecological partners brought $500 million in financing to Kr. Of course, they value more than that.
Innovative business model Adhere to co-creation and synchronous evolution with users
I still remember that on the first New Year's Day spent by Extreme Kr, the official released a New Year's Eve video belonging to Extreme Kr, and when An Conghui talked about the goal, the first thing he said was to "make users more satisfied", as a user-oriented brand, Extreme Kr is constantly moving towards this goal. In fact, the goal of Extreme Kr is very ambitious, large enough to become the world's top three smart electric vehicle brands, but the implementation path around this goal is only a basic point of "making users more satisfied".
In order to make users more satisfied, Extreme Kr adopts the direct operation mode, which is intended to take the extreme krypton center as the origin, the more flexible extreme krypton space is widely covered, the large delivery center and service center are guaranteed, and the online social center connects users, so as to realize the whole life cycle management of the product and the full scenario coverage of user services.
In the construction of the energy supplement system, at present, the self-built charging station of Extreme Kr Energy has been launched in 14 cities, including Beijing and Shanghai, and at the same time, it has also connected to the mainstream operators in China, and the third-party charging network has covered 326 cities across the country and accessed more than 270,000 charging terminals. The construction of the public energy replenishment system has greatly met the electricity demand of extreme Krypton car owners.
As a representative of the user-oriented brand, Extreme Krypton has even launched a special user service brand in terms of user service - ZEEKRCare Extreme Krypton. Covering the three service highlights of "smart, efficient and exclusive", it will bring users a more intelligent and considerate, more efficient and comprehensive and more exclusive pure electric car service experience. At present, there are more than 300 quality service networks in the country.
Electrode delivery and charging service has been launched in 30 cities, and the charging car service has completed the layout in Beijing, Shanghai and Hangzhou. The extreme krypton APP polarization system has also officially opened the charging map and electrode delivery service, and the polarization can be deducted from the charging fee. Home charge installation service nationwide delivery, has begun to serve 242 city car owners, one-stop service, save time and worry.
It is worth mentioning that when it comes to the krypton center as a channel for the brand to contact users offline, the design is also very intimate, not only undertakes the function of exhibit display and user experience, but also cleverly combines the two, users can not only experience the product, understand the brand, but also be able to spend leisure time with friends and family, communicate with other users, etc.
In addition, in the positioning of the extreme krypton user brand, "co-creation" is also a key word, with more advanced creativity, more intelligent ecological technology, extreme krypton breaks the boundary between enterprises and users, each product is not "I make you use" traditional way, but with users to jointly develop, customize. Therefore, when booking a car on the official website, you will find that there are many options for ordering a ZEEKR001, from different colors of paint to different styles of exterior kits, from interior color materials to functional advanced configurations, many of which can be defined by users themselves.
Recently, Extreme Krypton has successively announced its latest cooperation with Waymo and Mobileye. Kr will provide exclusive vehicles for waymoOne's driverless fleet and commercialize them in the U.S. The model is based on the KR intelligent mobility platform SEA-M (SEA-M) architecture, designed and developed by the Krypton European Innovation Center (CEVT). Krypton has also deepened its strategic partnership with Mobileye, which plans to jointly launch the world's first consumer-grade intelligent driving electric vehicle with L4 level intelligent driving capabilities in 2024.
In the current chaotic automobile jianghu, Extreme Kr is undoubtedly a young brand, but from the experience of Extreme Kr in 2021, based on the parent company's strong research and development, production experience and Internet thinking, Extreme Kr has indeed stepped out of a third track that is different from both traditional car companies and new car-making forces. Judging from the results, in just over two months, the monthly delivery volume of Extreme Kr has reached a new height of nearly 4,000 vehicles. At the same time, the terminal construction in the field of extreme krypton user services has also shown rapid development, and these stories show that the extreme krypton speed has proved the feasibility of extreme krypton to step out of the third track.
According to the set target, The annual sales volume of Kr in 2025 will reach 650,000 units, ranking among the top three in the world in the market share of high-end electric vehicles. 2022 will surely be the year of acceleration of the further development of Extreme Kr, and it seems that Extreme Kr will bring us many expectations.
（CIS）