Recently, Hainan Kaiser Destination Operation Management Co., Ltd. (hereinafter referred to as Caissa Destination), a subsidiary of Caissa Tourism, and Beijing Ruili Digital Technology Co., Ltd. (hereinafter referred to as Ruili Digital) reached a strategic cooperation. In the future, the two sides will rely on their respective brand influences, break the restrictions of the traditional tourism route framework, and take the integration of marketing activities, destination theme IP creation, brand cross-border, event activities, special cooperation, etc. as the entry point, promote the upgrading of the destination tourism industry, promote brand IP incubation with various activities, and comprehensively promote the integration and development of the two industries. The signing of this strategic cooperation agreement marks that Caissa Destination has further expanded its "circle of friends" and taken a more solid step on the road of condensing the resource advantages of all parties and empowering the upgrading of the destination tourism industry.
According to the strategic agreement, the two sides will take the lead in cooperating in jointly holding cross-border integrated marketing projects, relying on the successful experience of large-scale event IP and event activities of both sides for many years, carry out brand cross-border and IP cooperation, jointly plan and hold festivals, events, marketing and other landing activities, and create an influential new cultural tourism era destination theme IP.
Based on the strategic partnership, the two sides have reached a number of synergistic linkages to promote the development of local tourism by integrating the government and corporate resources of the two sides in the destination city to shape the new IP, new brand and new image of the destination in the destination.
Cross-border integration of "e-sports + cultural tourism"
Based on the different demands of contemporary new youth and traditional consumers for experiential entertainment consumption, Caissa Destination and Ruili Digital Co., Ltd. jointly created a super-burning interactive reality scene with the theme of "Take-off , Sanya × "Peace Elite" 2nd Anniversary Take-off Carnival" and parachuted into Haitang Bay on the national coast of Sanya City. Different from the previous brand single-element cross-border model, the cooperation between Sanya and Peace Elite subverts the tradition, integrating multiple elements such as cultural tourism, e-sports, tide entertainment, games, and Internet celebrities, which can be called a strong and effective resource integration across fields and circles, which has greatly promoted the revival of local cultural tourism after the epidemic, and the tourism-related data of Sanya city has continued to grow during the May Day period.
Cross-border integration of "fashion + cultural tourism"
As a well-known fashion group in China, Ruili held a fashion event "Tide Gathering in the East and Yaoshi Style - Ruili Yongding Hakka Tulou National Style Night" in Yongding Hakka Tulou in Fujian Province on December 16. As a strategic partner of Ruili Digital, Caissa Destination gave strong support to the event, successfully combined fashion and tourism through the various forms of national wind catwalk performances and surrounding derivative formats, helped the development of local tourism industry, and realized the output and release of positive value of digital IP.
Cross-border integration of "national style + cultural tourism"
Caesar Destination and Ruili Digital, in Sanya GuyunYazhou, to create "This Young Very Cliff State - The Third Yazhou Ancient City Cultural Festival", the activity will focus on the theme of "This Young Very Cliff State", playing the main theme of "Inheritance and Renewal". Focus on traditional culture, national style and fashion lovers, integrate ancient and modern, explore the cultural and tourism value of Yazhou in the new era, and create a feast of Yazhou national tide that meets the aesthetics of young people. Combining tradition and modernity, focusing on Chinese and foreign perspectives, the two sides will create a project model of national style culture, immersive experience, and fun interaction, empowering the integrated development of culture and tourism in the new era.
It is worth noting that with the deepening of cooperation, the two sides have deeply rooted the advantages of the full-chain integrated service platform of Ruili Digital and the operation and management experience of Caissa destinations. Jointly holding various fashion and cultural activities has become another highlight of the close linkage between the two sides. At present, the national wind and national tide are quietly rising, and cross-border integration products of "national style + cultural tourism" and "national tide + cultural tourism" are constantly emerging. According to the agreement, the two sides will closely follow the national policy trend of Chinese cultural experience activities, link up with the "National Tide Working Committee", carry out "tourism + national tide + fashion" cultural tourism experience activities, through various events, combined with the IP that young people are interested in, create hot marketing events, create national tide culture peripherals, shape the national tide cultural IP, and create new cross-border play.
The two sides said that in the future, they will continue to cooperate pragmatically, in addition to the above projects, they will also jointly create tourism fashion shopping variety shows and develop special tourism and financial products, dig deep into the cultural tourism resources of destinations, and jointly promote the upgrading of the destination tourism industry.
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