Source: Chengdu Business Daily
The sweeping robot with a price of 2680 yuan is only 380 yuan after "winning the lottery". In the past two years, many netizens have seen such "lottery activities" and won similar "prizes". Did you really win the lottery? Recently, the Red Star News reporter used 5 different mobile phones to click on the same "lottery" link at the same time to draw, and the result was surprisingly consistent: 5 mobile phones won the "prize" at the same time - 380 yuan can buy a sweeping robot with a price of 2680 yuan.
5 mobile phones won the lottery at the same time, all for "sweeping robots"
Is this sweeping robot worth 2680 yuan? Does it cost more than $380? The relevant brand staff responded in an interview with the Red Star News reporter, "Think with normal logic, no." ”
The lawyer pointed out that if the merchant actually carries out promotional activities in the name of "lottery" and sells products with high quality and inferior price, it constitutes consumer fraud.
[Winning "Routine"]
It mainly appears on major social, payment and takeaway platforms
Multiple draws a week have won 2300 yuan "coupon"
Netizen "Huan" shared his "lottery" experience on a short video platform. When she used a platform software "lottery", she won the "first prize", clicked into it to see a "coupon" with a price of 2300 yuan, and a Skyworth sweeping robot with a price of 2680 yuan only needed 380 yuan to buy.
Win page
"It can't be fake, can it?" With doubts, she searched for the same product on Taobao and Jingdong, and found that the price was indeed 2680 yuan, "I thought I had taken advantage of it", ready to place an order, but I searched for relevant details on the Internet, and found that many people had won the lottery, and many netizens said that the quality was not good after receiving the product. Some netizens said: "I think it's quite pitted, I didn't expect to do such a routine everyone's thing." ”
Through testing and collecting netizens' experiences, Red Star News reporters found that such "lottery activities" mainly appear in major social, payment, takeaway, mobile games, questionnaire platforms, and also appear in the network promotion activities of some merchants, mainly operated by institutions with the names of "big-name welfare clubs", "big-name welfare clubs", "Taowu Youpin", "Skyworth Welfare Agencies" and so on. In 5 consecutive tests for a week, reporters can also "draw" 2300 yuan of "coupons", "preferential products" are sweeping robots.
In Sina's consumer complaint platform "Black Cat Complaints", there are 25 complaints about the "big-name welfare agency", and the relevant complainants and netizens are consistent with each other, and many complainants ask for explanations and refunds. In addition, the "big-name welfare club", "Taowu Youpin" and "Skyworth Welfare Society" have also been complained about 11 times, 10 times and 66 times respectively, involving products mostly sweeping robots, as well as air purifiers. On Weibo, Douyin, Zhihu and other online platforms, a large number of netizens questioned such "lottery" activities, saying that the relevant sweeping robots were "pit goods" and "sweeping clean", or that the relevant "lottery activities" were "scams" and "routines".
Some netizens specifically filmed short video sketches for this purpose, and the theme with high attention was "380 pieces to buy a sweeping robot?" Where is the Lucky Big Carousel Pit? The video said: "This is their promotional routine, bidding an inflated price, making you feel that you have picked up a big bargain." A real promotion is one that should tell you the value of the goods that it brings to you and is more than you expect. ”
There are also Douyin netizens who shared the relevant sweeping robots that arrived. In the video, only to see a white sweeping robot always circle under the stool, unable to clean other positions, the netizen wrote: "Turn 5 minutes, I am anxious for you." I thought I really hit the jackpot, it was all the routine of the merchant! ”
A netizen filled out a questionnaire on an App that learned English and "won" a "coupon" of 2300 yuan. The netizen wrote on the black cat complaint platform: "Jump to the website (was) cheated to spend 380 yuan, bought Konka's sweeping robot, and then submitted the questionnaire for the second time to become Skyworth's sweeping robot, and could not contact customer service, only to know that it was deceived." ”
[Reporter Investigation]
5 mobile phones won the lottery at the same time, and the configuration was lower than the products at similar prices
There are no official sales channels, and unofficial retail channels sell very low
On January 5, Red Star News reporters used five mobile phones to participate in the "lottery" at the same time. The "lottery" method is the popular "big roulette wheel" on the Internet, there are 9 alternative options in the roulette wheel, 1 "sweeping robot", 1 "high-end water purifier", 1 "smart water purifier", and 2 mobile recharge cards, the remaining 3 are "thank you for participating". The page shows that each user has 3 "lucky draw opportunities".
The results of the "draw" show that none of them "won the lottery" for the first time, and 5 mobile phones show "Thank you for participating". The second "lottery", all 5 mobile phones "won the lottery", the prizes are "Skyworth M727plus sweeping robot", the price is 2680 yuan, after the discount of 2300 yuan, only 380 yuan can place an order.
Comparison of product configurations at similar price points
The sweeper robot with a price tag of 2680 yuan only needs 380 yuan to buy?
Red Star News reporters counted the product names and models of sweeping robots in the relevant "lottery activities", mainly the following 4 models: Skyworth M713, Skyworth M727 plus, Konka KC-VS39, Konka KC-VS41. At the same time, in order to compare the similarities and differences of the intelligent sweeper at a similar price, the reporter selected 4 sweeping robots with higher sales as the comparison object, and consulted the detailed product information from the "official flagship store": Cobos Dibao T9 (2599 yuan), Mijia no-clean and towing robot (2599 yuan), stone sweeping robot T7S Plus (2699 yuan), Yuli V980PLUS (2699 yuan).
In terms of navigation methods, the two Konka sweeping robots have no information, Skyworth M713 uses laser navigation, and Skyworth M727plus uses random navigation. The Cobos T9 uses dToF navigation, and the other three products use laser navigation.
In terms of cleaning capabilities, the 4 products compared showed the data of the strongest suction, while the information of the sweeping robot in the "sweepstakes" was blank.
In terms of other important parameters, including battery capacity, battery life, control methods, etc., the indicators of the sweeping robot in the "lottery activity" are inferior to the four intelligent sweepers in comparison. The maximum battery capacity of the sweeping robot in the "lottery campaign" is 2200mAh, and the battery capacity of the four sweeping robots in the comparison is 5200mAh, which is more than 2 times the battery capacity of the sweeping robot in the "lottery activity".
More intelligent functions such as charging mode, stereoscopic map, power outage continuous scanning, strength grade, real-time navigation, fragrance system, timed reservation, sterilization function, carpet pressurization, etc., the comparison of the 4 sweeping robots are more or less involved, but the sweeping robot in the lottery activities such functional information is not.
It is worth mentioning that the official malls and official flagship stores of Skyworth and Konka do not have these 4 sweeping robots; and the retail products are non-official online stores.
Online shop news reporter M star news 77 online stores have 680 yuan east inquiry price, the relative price is home price 0; online store sales, the list price is 286622 yuan, sales of 28662 yuan, sales of 38 yuan.
There are 7 sales prices of Jingdong Taobao, the store maintenance price is 280, the price of Jiachuang network is 0; the price is 4404 yuan, and the price is 0.
Konka KC-VS39 sweeping robot sales on Taobao and JD.com are both 0, Konka KC-VS41 sweeping robot sales on Taobao are 0, and sales on JD.com are 4. Taobao has 3 online stores selling Konka KC-VS39, with a list price of 1546.71 yuan, 1469.37 yuan and 2980 yuan respectively, with a sales volume of 0; Jingdong has 1 online store selling Konka KC-VS39 with a list price of 2680 yuan and a sales volume of 1. Taobao has 3 online stores selling Konka KC-VS41, with a list price of 3500 yuan, 1453.91 yuan and 1546.71 yuan respectively, with sales of 0; Jingdong has 1 online store selling Konka KC-VS41 with a list price of 2680 yuan and a sales volume of 0. The total sales of the four products on the major e-commerce platforms were only 13.
[Related Responses]
The merchant involved did not sense the lottery electricity
Skyworth staff said that the products involved in the "award" were not in the official retail store
Through the information released in the "lottery activity", the Red Star News reporter found the enterprise behind the shenzhen card. Among them, "Big Brand Welfare Society", "Big Welfare Club" and "Skyworth Welfare Society" are Maiduoduo E-commerce Service Co., Ltd., and "Taowu you Shenzhen" is Shenzhen Yangbei E-commerce Co., Ltd.
The spokesman said its staff said it was the head of the company where he worked, responding to questions from multiple reporters. The company's relevant praise was not responded to.
On January 5th and 6th, Ms. Lin and Ms. Sun, relevant personnel of The Maintenance Group, replied to the questions of the Red Star News reporter.
But in fact, skyworth M727 is the product of the enterprise, but it is the official retail, and the products wholesale to the group are not provided), but (() or merchants), "this is a marketing model for us".
Do you work with companies that run sweepstakes? We did have customers who gave us feedback on this issue, and we explained the situation to the headquarters."
For the value of the "lottery product", is the cost of 380 yuan? Ms. Lin said: "With normal logic, it will not (more than 300 yuan). ”
[Lawyer's Statement]
Community Feature "Prize Sales"
Consumers demand returns and compensation
The red card news reporter also noted that the "big-name welfare" and "big-name welfare club" have been shut down by the WeChat platform, and "two have been suspended for fraud." But in several other common apps, the relevant "sweepstakes" are still ongoing.
Lawyer Yang Weiping of Sichuan Tongxingda Law Firm believes that the above case belongs to the e-commerce company's use of online platforms to "win the lottery sales" and "draw shoddy charges" to deceive consumers, which is a routine sales. It is manifested as deliberately informing consumers (buyers) of false information about products, inflating prices, deliberately concealing the true situation of products, and inducing consumers (buyers) to make false expressions of intent by winning the lottery and lottery.
According to the "Relevant Circumstances on the Protection of The Rights and Interests of Consumers", business operators shall provide consumers with relevant goods or services, and must not carry out truthful information publicity that attracts people's understanding. Accordingly, the business operator has the obligation to truthfully perform the goods. A real obligation, this obligation is a legal obligation that the operator must fulfill, fulfill this fraud, the consumer obligation requires and fulfills the obligation.
Sichuan Zhang Yao Law Firm, "Measures for handling lawful and fair law enforcement acts" (VI) clearly stipulates: "Business operators provide consumers with information about goods or services, comprehensive, and must not have false or misleading publicity acts such as selling goods or services in false 'prize sales', 'repayment sales', 'experience sales', etc. "Merchants' This 'prize sales' model, the actual value of 'prizes' does not match its list price, and has promoted "there is a sale", constituting a consumer fraud award.
Lawyer Zhang Saidao said that consumers can request merchants to return goods for refunds and request punitive damages according to the relevant consumer fraud provisions of the Consumer Rights and Interests Protection Law. At the same time, administrative organs should also take an active role, and may impose penalties on relevant businesses, including warnings, confiscation of illegal gains, fines, and even suspension of business for rectification, and revocation of business licenses.