SmartisanOS, put TNT into the TV.
In late 2019, after Luo Yonghao completely left the nut mobile phone team, the industry has rarely heard about smartisan mobile phones, and vaguely remembers that the last time Smartisan launched the last hammer mobile phone: nut R2. Due to the dismal sales volume, the New Stone Laboratory formed by the original Hammer Technology Team was merged into ByteDance's education hardware team and no longer developed products such as nut mobile phones, and Zhu Haizhou, the head of the New Stone Laboratory, also left his job after half a year.
The hero is at the end of the road, and there are no nut phones in the world until now.
The disappearance of the nut mobile phone has made many Smartisan fans feel cold and half-cut, until now, there are still many hammer fans who miss the sharpness and innovation of the hammer mobile phone.
Two days ago, there was a message on the Internet that set off waves in the mobile phone circle, the specific content of which was the return of the SmartisanOS team, which will soon release a new product equipped with a new SmartisanOS, according to official sources, this product is a TV product, not a mobile phone field product.
Image source: From Weibo
A few days passed, and the launch of the SmartisanOS team did not wait, but waited for a conference of Konka TV.
At the press conference, Konka vigorously promoted the "ME Grapefruit OS" on its own high-end TV Afeia A6 Pro, which happened to be the TV ecosystem jointly launched by Konka TV and the Smartisan team.
It seems that the new product of the SmartisanOS team is this ME grapefruit OS, although it still has the gene of Smartisan, but it has no original appearance, which is undoubtedly a sunny thunderbolt for fans who are still looking forward to smartisan's return.
Life is like a drama, for hammer fans, I really don't know which surprise or surprise comes first.
The "new product" of the SmartisanOS team
Koncan's choice to work with the SmartisanOS team is not unrelated to the current direction of the TV market. Konka feels that at present, many TV manufacturers are using the way of stacking materials and lower prices to frantically seize market share, rolled up to almost naked, and want to find new growth points at the product hardware level, which is too difficult.
This time, Konka found the SmartisanOS team, which is based on its excellent ability in the field of operating system, and wants to provide users with new experiences in ecology and needs, jump out of hardware thinking, and find new breakthroughs in applications and systems.
Source: Konka official
In fact, the current smart TV carries far more than a simple movie, due to the upgrade of consumers in the application experience, many applications on the small screen need to be expanded to the big screen to provide a better experience. For example, learning education, sports and fitness, singing, games and other scenarios, traditional smart TVs can only meet some functions, and the performance in the experience is not satisfactory.
On ME GRAPEZUOS, we can clearly feel the core idea of the SmartisanOS team, which is multi-user, multi-tasking.
First, the SmartisanOS team moved the multitasking interface on the phone to the TV. Current TVs basically do not have the term background switching, and can only perform a single thread operation. The cumbersome operation also limits the types of applications on the TV in disguise, after all, no one likes complicated operations to open an application that can be used on a mobile phone.
Image source: Screenshot of Konka's official video
The SmartisanOS team also moved the small window mode into the TV, so that the background interface of ME GrapefruitOS has more uses, which can meet the scene of watching TV while playing games, and because of the existence of the background, the two can be quickly switched, and when the application is opened again, it will not reopen the application because of "killing the background" and other issues.
Image source: Screenshot of Konka's official video
It can be said that in ME grapefruit OS, I saw the shadow of the mobile phone, and the SmartisanOS team is using the idea of making a mobile phone UI to transform the smart TV system.
Second, it's multi-user.
Konka repeatedly mentioned an operation in this conference, that is, "one screen with display", which can display the content of multiple screens on a display screen through screen projection and multi-open applications, and the arrangement methods include 1:1 splicing, large screen and small screen, horizontal screen and vertical screen, picture-in-picture and other choices.
Image source: Screenshot of Konka's official video
The direction of this design, in my personal opinion, is actually a function that violates the original intention of the TV experience, since the choice to use tv to watch movies, must be to experience in the best way, otherwise it is not much different from the use of mobile phones, tablets and other devices.
However, from the perspective that Konka feels that the TV should carry more functions, ME PomeloOS is more like a family entertainment center, using the TV as a family unit, which can meet more usage scenarios and not disturb each other, such as fitness + shopping, brush drama + game, health + information, such a combination has a more "family fun" taste.
In addition to the same screen display, ME Grapefruit OS also needs to rely on the high-precision remote control of Afia A6 Pro, which can move the cursor to the position where you want to click by swinging, from two-dimensional operation to three-dimensional mode. In addition, the OK button in the middle of the remote control can also be touched to achieve operations such as sliding up and down.
Image source: Screenshot of Konka's official video
In memezuOS' definition of split screen, split screen means not only viewing the screen, but both screens are a partition that can interact. And this is just in line with the positioning of a family entertainment center.
In order to better fit the system, Konka chose a higher specification hardware configuration for the Affia A6 Pro, mini LED, quad-core A73 processor, 4GB+64GB memory combination, WiFi6 support, Dolby Vision and Dolby Atmos, 10 sound units, JBL Golden Ear team joint tuning, etc., to meet the various needs of high-end TVs.
Source: Konka official
In terms of price, the price of 65 inches is 9999 yuan, the price of 75 inches is 14999 yuan, the price of 86 inches is 19999 yuan, and the price of 98 inches is 39999 yuan.
Teaming up with Konka, but more like "forced to do"
From the perspective of product strength, the strength of the SmartisanOS team is obvious to all, until the first two years, there are still people in the major forums who are using smartisanOS icon packs, and including big bang, flash capsules and other functions, have been unanimously praised by consumers, in fact, in my opinion, this time the SmartisanOS team chose Konka is not a "good move".
From the perspective of the functions shown by Konka, what Konka wants to do is to integrate products such as TVs and mobile phones, but such integration always has an upper limit, and the fundamental reason is that there is no hardware ecology. In my opinion, the ultimate direction of smart TV is somewhat similar to Huawei's Internet of Everything, but now ME PomeloOS even if you want to use Smartisan's own nut-based mobile phone, it is an impossible thing, after all, the nut-based mobile phone will no longer launch new products, feelings can not replace the experience, consumers still have to go.
Image source: Smartisan official website
Also, it's the price aspect. Aphia is a high-end brand of Konka, from its starting price of 9999 yuan can be clearly felt, this price in the current TV market can not do a large area of households, and Konka is not a low-cost route of the road, so SmartisanOS wants to rely on Konka to pry open the smart TV market is not realistic, it is difficult to play a role in publicity and promotion.
Hammer's SmartisanOS team has been gone for some time, and although there has been no news to the outside world, we can see from the overall situation of the Hammer mobile phone team that this period of time has not been good. For the current team, the cooperation with Konka also has a "forced" taste, it is a choice without choice, if you do not choose Konka, the future days will be more difficult.
Gradually no features of "Smartisan"
After Luo Yonghao left from Hammer Technology, from the perspective of the entire product, the hammer without Luo Yonghao became more "moderate". Yes, it is moderate, without Luo Yonghao's hammer technology, luo Yonghao's courage to be a "sharp outlier" has been lost. The failure of Smartisan's last mobile phone, the Nut R2, may have been for a variety of reasons, but in my opinion there must be one because it lost its own characteristics.
Image source: Smartisan official website
Catering to the market is the last direction of all products, but hammer technology is a little different, starting from the earliest hammer T1, Luo Yonghao is walking the "sharp and unusual" route, the main is "different", hammer fans like hammer technology with "reverse bone". Following this route, as long as it does not return to moderation, SmartisanOS will inevitably occupy a place in the mobile phone market. However, unfortunately, due to the premature pandering to the market, hammer technology has gone downhill.
In addition, in terms of innovation, let's talk about TNT again, in the early days of the announcement of this project, there were more ridiculed voices on the Internet, and the more widely circulated was "Shhh, noisy to the point that I used TNT", "Long live Sister Li". However, many people still support the product form of TNT.
Image source: Smartisan official website
In the mobile phone market at that time, domestic mobile phone manufacturers have lost their innovative power and blindly competed in camera parameters. But this problem does not lie in them, then the future direction of the mobile phone is still relatively confused, no one knows what the future mobile phone should be made, just happened that the camera is a small breakthrough, everyone is all stuck in, the camera direction may not be right, but following the manufacturer must not be wrong.
The emergence of TNT can be said to be a shot in the arm for the stagnant mobile phone market, after all, compared with the blind competition camera parameters, the new product form is naturally worthy of consumer attention. However, unfortunately, without Luo Yonghao's hammer technology has not found a new breakthrough direction for TNT, so that TNT in 2020 has become so mediocre, or only the "three axes", and even Huawei and Samsung's desktop mode have surpassed TNT.
Two days ago, Luo Yonghao posted on Weibo that he would not do mobile phone business again: because he wanted to burn investors' money, I really did not have the courage. This also means that in the future, we want to see the figure of Hammer Technology again in the domestic mobile phone market, and the possibility is very small. But fortunately, now the SmartisanOS team has found its own way, whether right or wrong, Hammer Technology at least has a trace of fire, maybe one day, this flame will bring us a different surprise.