Oh, what happened? Such an excellent nut phone R1, why does it appear to be a mediocre "Android client"?
Not long ago, Lao Luo, who watched Cui Jian's first online concert, was in a good mood and sent a few microblogs with feelings. But he suddenly found that the nut R1 that had accompanied him for four years no longer showed a "small tail". Subsequently, some netizens provided a solution for Lao Luo in a serious manner.
Some netizens urged Lao Luo to come out with a new mobile phone through the news of Jingdong's little brother's aid to Shanghai: They have the courage to enter Shanghai, don't you have the courage to make a mobile phone again? And Luo Yonghao also replied quite bluntly: because I want to burn investors' money, I really don't have the courage. Otherwise you vote, as long as 2 billion. Without considering the financial returns or the reactions of the mediocre, I'll make you a soul-stirring phone.
2 billion is too much, and the fruit side is willing to crowdfund 2 pieces~
Although it is a joke, Lao Luo's reluctance to stop at the mobile phone market is not false. Frankly speaking, if you are Luo Yonghao, you will also have some concerns. Luo Yonghao once said that the hammer was a failed project that would greatly help him in the second half of his life. He owes more than 600 million debts after starting a business, and he is no longer young at nearly 50 years old. After leaving from the hammer, trying multiple industries without success, but also left the title of "industry lamp". Fortunately, with his high degree of attention and cross-talk attributes, Lao LuoFeng has become a top-notch anchor with goods, and he does not forget to participate in talk shows after carrying goods, and the stem of "true return" comes from this.
Although the dreams and feelings of the past have been shattered, Lao Luo's experience can also change the line in the movie - the digital circle does not see the brother, but there is a legend of the brother everywhere.
In 1972, Luo Yonghao was born in Yanbian, Jilin Province. Luo Yonghao, unlike others since childhood, dared to discuss dropping out of school with his parents when he was in his sophomore year of high school, and he was more proud than anyone: only I dared to do this. Dropping out of school was cool for a while, but it also made him aware of a serious problem - poverty. When he was down, Lao Luo set up stalls, opened second-hand bookstores, resold Chinese herbal medicines, and went to construction sites. But Lao Luo's ability to make a friend is good, a friend suggested that he go to New Oriental, originally Lao Luo did not think about it to refuse, but after hearing the "annual salary of one million", he said seriously: I consider it.
But to become a teacher with a high school degree is not to be a wrong person? Ordinary people have long given up, Lao Luo memorized words for two months, and went to Beijing to take the accommodation class of New Oriental GRE. At the same time, he also wrote a famous 10,000-word resume self-recommendation letter to Yu Minhong.
Also because of this resume, Yu Minhong is optimistic about this young man and gives him a lot of opportunities. In the 5 years of New Oriental, Luo Yonghao's reputation was great, and when the Deyun Society was not yet on fire, many people relied on Luo Yonghao's "stand-up comedy" to polish a boring life. Some people also recorded the audio of Luo Yonghao's lecture and put it on the Internet, so "Lao Luo Quotes" became popular. However, with the change of the times, Lao Luo felt that English training was only a minority, and mobile phones were the best money-making outlet projects at that time.
The birth of Hammer Technology, whether it is "Siemens smashing the refrigerator" or "Lao Luo Quotes", has accumulated a lot of fame and contacts for Luo Yonghao, the first generation of Internet celebrities. I heard that Lao Luo wants to make a mobile phone, Alibaba co-founder Wu Yongming, Ape Question Bank CEO Li Yong, Snowball Finance CEO Fang Sanwen and so on are willing to invest in it. Lei Jun was also very interested, and quickly invited Luo Yonghao to go to Xiaomi's headquarters for a detailed discussion.
But Lei Jun and Lao Luo both belong to people who have a unique view of the product, the two have a conflict in concept, and finally Lao Luo decided to do it himself, spending a lot of effort to pull the big cattle in the technology industry. Hammer technology, which is determined to "dry over Apple", "make the best mobile phone in the Eastern Hemisphere", and "one day acquire Apple", was born. Later stories are also known to everyone, Smartisan OS and Hammer mobile phones were born.
Hammer has also left many meaningful and forward-thinking ideas for the digital community. For example, the Hammer T1 was the first work in Chinese mainland to win the German Red Dot Design Award. Functions such as pull-down hover, flash capsule, and big bang have also been used by many peers to "copy the work". (Luo Yonghao's Internet tearing contest is also a classic forever circulating) However, the hammer step is also too big, such as TNT when it was first born, which caused a lot of controversy.
And because the brand name is too niche, in some local dialects, the word "hammer" is also used to swear. As a result, only a small percentage of people who actually know hammer phones and buy hammer phones. No sales equals no right to speak, and the cost of purchasing parts cannot be suppressed. In order to sell and price diving, old users are backstabbed to choose to abandon the pit, the sales of new products still can not go up, invisibly become a dead cycle.
As a result, the financial liabilities of Hammer Technology continued to rise until they could not be repaid, and that period of time could be called Luo Yonghao's darkest moment. He revealed in an interview with GQ that "you owe 600 million yuan, who you don't give to whom, who you save who you don't save, there is no way to clean up", this middle-aged man who was once passionate and generous and determined to change the world, once covered up and cried one night.
Even so, he said, "The four years of making mobile phones have been the happiest four years of my career." Some people say that Lao Luo is the "industry lamp", and live broadcasting is one of the few successful coincidences in life. In fact, Luo Yonghao's vision is very good, the choice is the hottest track at the moment, but he likes to talk big and lacks a sense of awe, he did not do a good job, and he cannot deny his choice because of the result. For example, Luo Yonghao's earliest involvement in the education industry has been hot until 2021. The time for him to enter the mobile phone is not too late, but Luo Yonghao's excessive stubbornness, "insider guidance layman", buried the brand of hammer. In the live broadcast industry, Luo Yonghao finally wanted to understand, put his position right, professional things to professional people to do, he only provides "fame" and "connections", according to the advance prepared, but to do things beautifully, in the goods industry mixed up like a fish.
When Luo Yonghao owed 600 million yuan in debt to repay the situation, he had to put aside his former ideals and feelings. In a live broadcast, Lao Luo recommended and listed a total of 23 products, of which Xiaomi/Mijia products totaled 6, accounting for about 26%, making many Luo Yonghao's fans directly call "faith collapse". Netizens commented on this and multi-polarized: "From Lei Jun's competitor to Lei Jun's salesman, Luo Yonghao only took three years. "I saw a middle-aged man who compromised this society and his former values out of debt repayment responsibility." Once, Luo Yonghao was dismissive of Xiaomi products.
Luo Yonghao once wrote in the article "Confessions of a "Lao Lai" CEO": According to the basic principles of modern company law, when a limited liability company is insolvent due to operational difficulties and insolvency, it will be much easier to apply for bankruptcy liquidation and then start a new business. But he did not want to do so, because bankruptcy liquidation would completely lose hope for creditors, creditors and creditors who had helped them, and investors, so he insisted on not letting the company go bankrupt and liquidated. This treatment is invaluable compared to someone who "returns home next week".
Biao's life continues with the imminent end of the large-scale reality TV show "True Return". Lao Luo, who does not plan to make a mobile phone, will also find a new direction for the rest of his life. This time, he chose his favorite tech scene. Luo Yonghao said in a conversation with OPPO Chief Product Officer Liu Zuohu and Law Teacher Luo Xiang: It is about to return to the technology industry, but the company will no longer call the hammer. Luo Yonghao explained: Because to make a cooler, more innovative technology product, I don't want its public image to be funny. This time the direction is the AR field.
At present, it seems that Lao Luo has not blown too many cattle related to AR. At most, it's an old problem, diss others: "That VR metaverse that Zuckerberg defined, I don't believe... Whoever you believe in is XX. ”
AR (Augmented Reality) is essentially the process of transforming data and analytics into imaging or animation and superimposing them onto the real world, allowing virtual information and the real world to complement each other, thereby achieving "augmentation" of the real world. The giants have entered the game, and their use and significance are self-evident. If he can really do AR, it is also a funny thing in the circle. In addition, it is worth mentioning that it is almost at the same time, and the Smartisan OS, which has not been published for 6 months, has suddenly become active on Weibo.
Many people shouted directly: Lao Luo is back, the hammer system is back, everything is back! However, there is no intersection between the two. A pair that is obviously familiar, but in the end it is like a strange road. From high school dropouts to New Oriental lecturers, from the first generation of Internet celebrities to the CEO of Hammer Technology, from Douyin with a brother to be invited to participate in a talk show performance, any of these role changes are meaningful life experiences for Lao Luo. Will Lao Luo, who intends to return to the technology circle, be humiliated or repeat the mistakes of the past? Let's continue to chase the drama "Luo Yonghao's Tough Life"
Resources:
Weibo: @Luo Yonghao, @Smartisan OS
Zero One Finance: From live e-commerce to AR, Luo Yonghao is no longer an "industry lamp"
Zhihu: After two years of carrying the goods, Luo Yonghao finally realized his enlightenment
Editor: Hui Tsai
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