Lei Jun's live broadcast responded to the dress controversy and revealed that Xiaomi car sales exceeded expectations
Lei Jun recently responded to accusations that he dressed like Musk and Steve Jobs during a live broadcast. He said that he did not deliberately imitate it, but just accidentally "bumped into the shirt". Lei Jun explained that the color options for men's suits are limited, and it is easy to collide with others. He also praised Musk as a great entrepreneur and Tesla as an epoch-making company, but he is not quite the same as what Musk has done, and it is not easy to compare.
In addition to responding to the dress controversy, Lei Jun also revealed the hot sales of Xiaomi car SU7 in the live broadcast. He said that the sales of SU7 were 3 to 5 times higher than expected, and the partners made the production capacity increase quickly. Lei Jun said he was "worried" that the supply chain would not be able to keep up with such a hot order.
Despite the Xiaomi Auto's good start, Lei Jun believes it is too early to comment on whether it has really succeeded. He reiterated that Xiaomi Auto's goal is to eventually become one of the top five car companies in the world through 15 to 20 years of hard work. Regarding the difficulty of building a car, Lei Jun also admitted that it was more difficult and tiring than he imagined.
Lei Jun has emphasized many times that Xiaomi Auto is the last entrepreneurship in his life, and it is his determination to go all out to do it well. He also revealed that in order to build a good car, the senior management team of Xiaomi Auto has obtained a track driver's license and has personally tested the performance of Xiaomi Auto many times.
Xiaomi car SU7 is selling hotly, and Lei Jun's live broadcast marketing leads the new trend
Since the launch of the Xiaomi Auto SU7 in March, orders have been in a hot state. Lei Jun revealed in the live broadcast that the actual sales of the SU7 were 3 to 5 times higher than expected. This level of popularity made Lei Jun "scared", for fear that the supply chain would not be able to keep up.
In order to speed up the release of production capacity, Xiaomi Auto has worked with partners to more than double its production capacity in a short period of time. However, even so, orders for SU7 are still scheduled until the end of this year.
In the face of the hot sales of SU7, Lei Jun believes that the Xiaomi car stage is a success. But he also made it clear that it's too early to comment on whether Xiaomi cars as a whole are truly successful. Xiaomi Auto's goal is to eventually become one of the top five car companies in the world through 15 to 20 years of unremitting efforts.
Regarding the difficulty of building a car, Lei Jun admitted that it was much more difficult and tiring than he had imagined before. However, he is also full of confidence, emphasizing that Xiaomi Auto is the last business in his life, and he will go all out to do it well.
In order to personally experience the performance of Xiaomi cars, Lei Jun revealed that the senior management team of Xiaomi cars has obtained a track driver's license and has personally tested the performance of Xiaomi cars on the track many times. They want to have a better control over the quality of their products through hands-on experience.
In addition to Lei Jun, other car company executives have followed suit and marketed their own products on live streaming platforms. Entering 2024, the automotive industry will not only roll in price, but also in volume, but also in volume.
Xiaomi Auto is facing multiple challenges, and Lei Jun insists on not giving up
Although the Xiaomi car SU7 has made a good start, its future development path is not smooth and faces many challenges.
Supply chain pressures. Although Xiaomi Auto has worked with partners to more than double its production capacity, the number of orders for the SU7 still exceeded expectations, and it is scheduled for the end of this year. How to further expand production capacity and shorten the delivery cycle will be the top priority that Xiaomi Auto needs to solve.
Control of product quality. Lei Jun revealed that the senior management team of Xiaomi Auto has obtained a track driver's license and has personally tested the performance of the vehicle many times, hoping to better control the quality through personal experience. However, after it is actually delivered to consumers, how to ensure that the quality of each car can meet the standards is still a big test.
It is a continuous R&D investment. Building a car is by no means an overnight success, and if Xiaomi Auto wants to eventually become one of the world's top five car companies, it must continue to invest heavily in the next 15 to 20 years. This will be a big test of Xiaomi's financial strength.
In addition to the above challenges, Xiaomi Auto is also facing fierce market competition. The field of new energy vehicles has long been a red ocean, and old car companies such as Tesla, Weilai, and Li have occupied a place. How Xiaomi cars will break out of this red sea remains to be tested by time.
In the face of many challenges, Lei Jun remains firm in confidence. He has emphasized many times that Xiaomi Auto is the last business in his life, and he will go all out to do it well. Lei Jun said that although building a car is more difficult than expected, he will never give up halfway.