On April 18, Konka held a new product launch conference and launched the new APHAEA A6 Pro TV, which refers to the technology rookie of the color TV industry - MiniLED technology. Previously, Konka released its 2021 semi-annual report, mentioning that the company's main research and development projects include Mini LED and Micro LED performance improvement project. At present, the Micro LED full-process R&D production line has been built, and the micro LED microcrystalline screen, flexible Micro LED display and 8K Micro LED merchant display screen used in wearable products have been released, and the hybrid large-volume transfer technology developed by the company has been greatly improved in terms of transfer efficiency and yield. In addition, the company's Micro LED chips have completed small-batch trial production, and Mini LED chips have completed small-batch and medium-batch trial production. Now it is another achievement in the field of MiniLED.
Konka A6 Pro TV 65-inch price 9999 yuan, 75-inch 14999 yuan, 85-inch 19999 yuan, 98-inch quotation 39999 yuan, the price and the domestic brand's high-end product line is the same, but Konka did not give the TV lamp beads and partition number in detail, peak brightness and color gamut coverage data are also under-served, Dolby Vision and Dolby Atmos need to wait for the OTA upgrade after the release to support, the actual sound quality performance of the TV is not yet known. Intriguingly, at the press conference, Konka said that the picture quality of the TV is no longer the core need of users, and the future TV will focus on the scene experience.
Waited for four years for a new product Hammer Powder: Just this?
What supports the price of konka A6 Pro, in addition to the higher cost factor of Mini LED, is the "ME grapefruit system" jointly developed with Smartisan OS. It is true that Smartisan OS is now out of the grasp of "the first generation of Internet celebrities" Luo Yonghao, but after all, the design concept of the device software still has a strong "hammer flavor".
At this moment, the author recalled the fear of "5.15" wearing diapers and shouting "Long live understanding" in the bird's nest.
Touch and empty rats are actually not new in the remote control of the TV. Almost 10 years ago, these technologies could be seen on the remote control of joint venture brands such as Sony, Samsung, and LG. Far from it, the Honor Smart Screen released by Huawei in August 2019 is also equipped with a touch remote control. However, the end of these remote controls with "new interactive technologies" is invariably a return to tradition. Why?
The reason needless to say, is that it is not easy to use. We adapt to touch operation on mobile phones because the display interface and interactive interface of mobile phones are unified, and it is more in line with our intuition to see where to point. But television is not the case. In most cases, users are looking at the TV screen blind exercise remote control, and during blind exercise, the touchpad can not give the user timely and effective operation feedback, misoperation, repeated operation often occurs.
In addition, although the same Android system, the smart TV system, including the operation interface of various apps, has formed its own style for traditional remote controls after years of evolution. For example, the video app basically uses a unified waterfall format, the user only needs to press and hold a certain arrow key to quickly browse, but on the touch remote control, the original action that can be completed by just tapping the thumb has become a repeated slide, which is very easy to fatigue.
If the touch remote control is only "a little tired", then the actual use of the air mouse remote control is a bit of a "fitness" feeling. Unlike ordinary remote controls, which are controlled only with fingers, the air mouse remote control requires the user to raise his arm and wave the remote control in the air like a band conductor. It can be said that in addition to the input keyboard using the air mouse operation is more convenient, for users who are accustomed to lying on the sofa watching TV, other functions are more convenient to use traditional operations. Of course, for far-field voice technology, which has now become standard for smart TVs, the Konka A6 Pro also supports it. However, the speech recognition rate blessed by the hammer family... Long live understanding!
As for the main split-screen function of the TV, it is even more laughable. The "picture-in-picture" technology, which has been eliminated by the market twenty years ago, has been cloaked in the cloak of "scenario", and has become a new application scenario for "geeks" to shout mighty. Don't you all have cell phones?
I have to say that the active transformation of established manufacturers is worth encouraging, but cooperation with SmartisanOS, which has been repeatedly proven by the industry and the market, is somewhat regrettable.
Whether it is SmartisanOS, or its original parent company Hammer Technology, in the digital circle is like thunder, Hammer Technology brand founder Luo Yonghao is stirring up the existence of storms in multiple industries, the so-called "thunder and rain dew is Jun'en", Luo Yonghao's every move can set off a big change in the industry. For the digital circle, SmartisanOS, although it has fallen under the name of Bytes, is still the top of the industry. Konka also brushed a sense of existence in front of "Z Kid" in the form of linkage with the hammer family.
But for older users, Konka is the undisputed top of the industry in the past.
A move to lose all hands is lost The color TV circle does not believe in tears
Founded in 1980, Konka Group is the first Sino-foreign joint venture electronics enterprise in China, and is a tidemaker in the tide of reform and opening up. In 1999, Konka became the first industrial enterprise in Shenzhen with an output value of more than 10 billion. CRT era Konka ushered in its brilliant peak, in 2003-2007, for 5 consecutive years to become the domestic color TV product sales champion, is a well-deserved "color TV king".
But with it came a continued decline. According to the data released by Lotu Technology, in 2021, Konka's sales in the domestic color TV market were not only surpassed by his former rivals such as Hisense, TCL, Skyworth, Changhong, Haier, etc., but also the annual sales laurels were won by Xiaomi, a new army in the industry, and Konka ranked seventh, only above Huawei.
Konka's decline is no accident. According to Aowei data, in 2007, the retail volume of the mainland LCD TV market was 7.75 million units, an increase of 99% year-on-year, and what is more historically symbolic is that in 2007, the sales of LCD TVs surpassed CRT TVs for the first time and officially became the mainstream of China's color TV market. Konka's accumulated technical reserves in the CRT era could not be smoothly transitioned to LCD TVs, similar encounters, as well as the decline caused by Changhong's mistaken bet on plasma technology around 2010, and Sharp's blind layout of the LCD production line, and the "Sakai Factory" in Osaka led to the end of being sold.
Historical experience has proved the close connection between the color TV industry and the upstream display industry, once the enterprise has the technical advantages of the display industry chain, after building technical barriers, it can obtain a leading position in the TV industry by reducing dimensionality. In the 1960s, Sony invented the trilong picture tube with a single gun and three-beam structure, and Sony TV immediately became the world's best-selling TV product, and it took the lead in the ensuing era of color TV and high-definition TV, becoming the formulator and maintainer of industry standards. After the advent of the LCD TV era, Sharp with its "father of LCD" industry status, in 2003 accounted for more than half of the global LCD TV sales, and Sharp's active layout of the LCD production line (the world's first sixth-generation line, the first eighth-generation line, the first ten-generation line are from Sharp) to promote the industry, is today's LCD TV in the face of OLED strong attack in the situation there is still room for technological breakthrough cornerstone.
After the 2010s, the development center of the display industry gradually shifted from Japan to South Korea, Taiwan, Chinese mainland and other places. With its scale advantages and technical advantages in panel manufacturing, Samsung and TCL have become TV overlords in the new era, and LG has also become one of the image spokespersons of OLED TVs with LGD's leading OLED-related technologies.
It is worth mentioning that the proportion of revenue in the color TV business of Konka Group has decreased year by year, and the semi-annual report of 2021 shows that the revenue of Konka Group's color TV business in the first half of 2021 accounted for only 14.63% of the group's revenue, down 0.86% from the same period last year, and now the pillar industry of Konka Group is the industry and trade business that accounts for 55.87% of the group's revenue in the first half of 2021, and this part of the gross profit margin is only 0.86%, and the group's transformation is imminent.
Lost the technology research and development of the black power enterprise is a dead end, through the launch of MiniLED TV products, Konka returned to the starting line of the industry, in the face of the menacing QD-OLED and WOLED, Konka's research and development road ahead is not a smooth road?