30 million TVs are expected to be unified with the remote control of TVs and set-top boxes

On January 22, the relevant person in charge of the Ministry of Industry and Information Technology of the People's Republic of China said that it would promote the transformation of 140 million domestic smartphones and smart TVs for the elderly. The first financial reporter was informed,China Electronic Video Industry Association launched TV-related standards for the elderly two years ago,Last year, manufacturers have launched"Companion screen"Suitable for the elderly TV products,But there is still a lot of room in this field,The new policy will promote the cultivation of TV for the silver-haired market segment。

"Dealing with the complex problems of television operation and making it convenient for the elderly to watch television" has been written into the "Opinions on Developing the Silver Economy and Improving the Well-being of the Elderly" issued by the General Office of the State Council last week. In the face of the domestic 30 million units a year color TV market,Simplify the user interface、Optimize the design of the remote control、Strengthen the voice control function are the three ways for the industry to solve the complex problem of TV operation,The remote control of TV and set-top box is expected to be unified。

Solve the complex "three-pronged approach" of TV operation

Peng Jianfeng, vice president of the China Electronic Video Industry Association, told the first financial reporter that in June 2021, under the guidance of the Ministry of Industry and Information Technology, the China Electronic Video Industry Association issued and implemented the group standard "Technical Requirements for Aging Design of Smart TVs (T/CVIA-82-2021)", which put forward unified requirements for the aging design of smart TVs. Backbone color TV companies actively respond and upgrade products,At present, most of the TV products on sale support the model for the elderly。 This group standard is a recommended standard, and it is recommended that the competent authorities further study and formulate relevant national standards on this basis.

In December 2023, the Ministry of Industry and Information Technology (MIIT) issued the Work Plan for Promoting the High-Quality Development of Digital Technology for the Elderly. The scheme provides guidance for the age-appropriate upgrade of smart TVs from the aspects of standard construction, product and service supply, and experience optimization. Peng Jianfeng revealed that in order to implement the requirements of the State Administration of Radio, Film and Television and the Ministry of Industry and Information Technology on the complex governance of TV operations, the association organized key manufacturers to study and formulate relevant work plans. "We are currently promoting the unification of remote controls for TVs and set-top boxes to make it easier to switch between live and on-demand, and will continue to study the 'all-in-one' solution in the future, which will unify the integration of signal sources and user interfaces to make operation more convenient. "These will be conducive to the return of users from mobile terminals to the large screen in the living room, improve the TV start-up rate, and expand the domestic market of smart TVs.

A senior executive of a home appliance company told the first financial reporter,Last year, according to the standards of the association,It has been launched"Companion screen"Suitable for the elderly TV products,The display font is larger,The remote control has a one-button power on function,Intelligent voice recognition sensitivity is higher。 This year, it is expected that the "companion screen" will reduce costs, make the price more affordable, and increase sales. The country's development of the silver economy will promote the cultivation of market segments. "Now we are still developing a TV that combines a large model of artificial intelligence, which will be easier to operate, and will be launched in the second half of this year at the earliest. ”

In the view of Liu Fei, research director of the consumer electronics division of AVC, the age-appropriate transformation will enable smart TV manufacturers to adopt new technologies such as artificial intelligence and big data to provide more intelligent and personalized services. At the same time, it is required that all links in the industrial chain such as hardware manufacturing, software development, and content provision strengthen coordination to jointly promote the development and promotion of age-appropriate products. ”

Liu Fei revealed to the first financial reporter that the relevant ministries and manufacturers mainly take three measures to solve the problem of complex TV operation. The first is to simplify the user interface. For existing smart TVs, users can quickly find and watch live channels by setting the live channel signal as the default source for power-on. At the same time, for newly produced smart TVs, the live broadcast signal source is automatically detected and displayed in priority after booting. Color TV companies simplify the user interface of smart TVs, including reducing menu options, optimizing the navigation structure, providing clear icons, etc., so that users can quickly find what they need.

"The second is to optimize the design of the remote control. Liu Fei said that it provides a significantly convenient way to switch sources on the TV page or remote control, making it easier for users to switch channels and other operations. The third is to strengthen the intelligent voice control function. Users can use voice commands to search for content, adjust volume, and more, making it easier to operate.

Whether the operating space of TV factories will be compressed

Some people believe that the transformation of the aging and the management of complex TV operations will reduce the number of TV apps, reduce the revenue of video platforms, and reduce the operating business space of TV manufacturers.

In this regard, Liu Fei believes that the impact is multifaceted. "Age-appropriate transformation may have a certain impact on the number of TV APP,One of the purposes of the transformation is to make the elderly more convenient to operate,Make the interface more friendly,It may make the operation complex or the frequency of use of TV APP is optimized or integrated,But it does not mean that the number of TV APP will be greatly reduced,But it will focus more on providing high-quality、Easy-to-operate service content。 ”

For video platform revenue, if age-appropriate transformation will make users more inclined to customized services tailored to them, then these services may get more traffic and revenue. At the same time, due to the improved user experience of age-appropriate retrofits, it is likely to attract more users to use smart TVs, thus bringing potential growth opportunities for video platforms.

TV manufacturers may need to invest additional resources to develop and implement age-appropriate features to better implement age-appropriate retrofits, which can increase costs in the short term. However, in the long run, this transformation may improve the market competitiveness of the product and appeal to a wider customer base, especially older users, thereby helping to enhance the brand image.

Although it may bring some challenges to all parties in the TV industry chain in the short term, it is a positive development direction in the long run, which will help promote the sustainable development of the entire industry. Liu Fei suggested,First, unify the operation standards of smart TVs,Reduce the learning cost of users;The second is to increase user education reach,TV manufacturers can add user manuals in a prominent position on the TV page、Online tutorials, etc.,Help the elderly better understand and use the functions of smart TV。

The senior management of the above-mentioned household appliance enterprises believe that the difficulty of TV operation is a system problem, involving TV hardware, software, content operators, TV stations, seven license holders approved by the State Administration of Radio, Film and Television, set-top boxes and other links, and a good coordination mechanism is needed to completely solve it. National attention will be conducive to promoting a better solution to the problem. "I am cautiously optimistic about the 2024 Chinese color TV market,It is expected that the first half of the year will be flat,The second half of the year is optimistic,The domestic color TV market will still grow slightly throughout the year。 ”

According to the total data of Aowei cloud network, the retail volume of China's color TV market in 2023 will decrease by 13.6% year-on-year to 31.42 million units, and the retail sales will decrease by 2.3% year-on-year to 109.8 billion yuan;It is expected that the retail sales of domestic color TVs in 2024 will decrease by 1.8% year-on-year to 30.85 million units, and the retail sales will increase by 2.5% year-on-year to 112.5 billion yuan.

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.6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-FIRE: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){-appmsgExtra-BG: #121212}}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]).my_comment_empty_data{ background-color:#111}}body,.wx-root{--weui-BG-6: rgba(0, 0, 0, .. 05);--weui-ACTIVE-MASK: rgba(0, 0, 0, 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86, .1);--weui-TAG-TEXT-BLUE: #10aeff;--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, .5);--weui-TAG-BACKGROUND-BLACK: rgba(0, 0, 0, .05)}body,.wx-root{--weui-BG-0: #ededed;--weui-BG-1: #f7f7f7;--weui-BG-2: #fff;--weui-BG-3: #f7f7f7;--weui-BG-4: #4c4c4c;--weui-BG-5: #fff;--weui-FG-0: rgba(0, 0, 0, .9);--weui-FG-HALF: rgba(0, 0, 0, .9);--weui-FG-1: rgba(0, 0, 0, .55);--weui-FG-2: rgba(0, 0, 0, .3);--weui-FG-3: rgba(0, 0, 0, .1);--weui-FG-4: rgba(0, 0, 0, .15);--weui-FG-5: rgba(0, 0, 0, .05);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #fa9d3b;--weui-YELLOW: #ffc300;--weui-GREEN: #91d300;--weui-LIGHTGREEN: #95ec69;--weui-FIRE: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1485ee;--weui-PURPLE: #6467f0;--weui-WHITE: #fff;--weui-LINK: #576b95;--weui-TEXTGREEN: #06ae56;--weui-FG: #000;--weui-BG: #fff;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: #fa9d3b;--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: #06ae56;--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: #10aeff;--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, .5);--weui-TAG-BACKGROUND-BLACK: rgba(0, 0, 0, .05)}.wx-root,body{--weui-BTN-ACTIVE-MASK: rgba(0, 0, 0, .1)}.wx-root,body{--weui-BTN-DEFAULT-ACTIVE-BG: #e6e6e6}.wx-root,body{--weui-DIALOG-LINE-COLOR: rgba(0, 0, 0, .1)}.wx-root,body{--weui-BG-COLOR-ACTIVE: #ececec}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body: not([data-weui-theme=light]){--weui-BTN-ACTIVE-MASK: rgba(255, 255, 255, ..1)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BTN-DEFAULT-ACTIVE-BG: rgba(255, 255, 255, .126)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-DIALOG-LINE-COLOR: rgba(255, 255, 255, .1)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--APPMSGCARD-BG: #1E1E1E}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--APPMSGCARD-LINE-BG: rgba(255, 255, 255, .07)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BG-COLOR-ACTIVE: #373737}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([ data-weui-theme=light]){--weui-BG-6: rgba(255, 255, 255, .1);--weui-ACTIVE-MASK: rgba(255, 255, 255, ..1);-weui-ACTIVE-MASK: rgba(255, 255, 255, ..1)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-REDORANGE: #ff6146;--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, 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#1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .. 6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){-appmsgExtra-BG: #121212}}.rich_media_content p{clear: both; min-height:1em}td p{margin:0; padding:0}

div.autoTypeSetting24psection > p,div.autoTypeSetting24psection > section{margin-bottom: 24px;}