On April 30, China Central Radio and Television released new literary and artistic products in 2024, and ten innovative programs such as "Ode to the Country" gathered to appear. Shen Haixiong, Deputy Director of the Propaganda Department of the CPC Central Committee and Director of China Central Radio and Television, attended the meeting, and released new programs with Guo Weiping, Deputy Director of the State Ethnic Affairs Commission, Wang Xiaozhen, Deputy Director of China Central Radio and Television, Wu Weishan, Vice Chairman of the Central Committee of the Democratic League and Director of the National Art Museum of China, Yu Feng, Vice Chairman of the China Federation of Literary and Art Circles and President of the Central Conservatory of Music, Wu Yiqin, Vice Chairman of the Chinese Writers Association, and other guests.
Zhang Guofei, head of the Literary and Artistic Program Center of China Central Radio and Television, said that around the 75th anniversary of the founding of the People's Republic of China, the Paris Olympics and other time nodes and important events, the main station will launch ten key quarterly broadcast projects to bring a new audio-visual experience to the audience and further enhance the influence and authority of the main station. The series of programs takes the long-standing Chinese culture as the source of innovation, and uses literary and artistic works full of the atmosphere of the times to eulogize the new era, showing the Chinese face and Chinese spirit of the new journey.
△ Zhang Guofei, head of the Literary and Artistic Program Center of China Central Radio and Television
With the theme of "A New Chapter", the conference featured a variety of themes, diverse genres and creativity, showcasing the beauty of Chinese civilization, culture and art. In order to celebrate the 75th anniversary of the founding of the People's Republic of China, the large-scale series of literary and artistic special programs "New China in Literature and Art" selects 75 of the most representative outstanding works of art since the founding of the People's Republic of China, leading the audience to relive the light and shadow of the times of New China in the long river of literature and art. At the scene, 11 people from the cultural and art circles enthusiastically recommended it, and they all said that they would take root in the fertile soil of life, tell Chinese stories well with artistic language, and create one after another literary and artistic peaks with historical depth, realistic breadth, and height of the times.
The large-scale costume culture program "The World of Clothes" carefully deconstructs the aesthetic code of traditional Chinese culture from the aspects of traditional Chinese patterns and craftsmanship of clothing production. The classic IP "National Treasure" of the main station has been newly upgraded, and it has joined hands with the country's top cultural and museum resources to interpret the past and present lives of national treasures through studio variety shows, documentaries, stage plays, etc., continue to light up the map of Chinese civilization, and stimulate the memories of the family and country surging in the blood of the Chinese people.
"Four Seasons of Flowers - Chinese Folk Dance Festival" focuses on the colorful folk dance style on the land of China, and leads the audience to start a journey of Chinese folk dance exploration of "seeing people, seeing dance, and seeing life". Jin Shengyu Zhen - Chinese Instrumental Music Conference integrates Chinese instrumental music culture with contemporary aesthetics, and shows the allusions behind traditional Chinese repertoire and the unique charm of Chinese instrumental music through dramatic scene restoration. The original opera singing and performance program "National Style Super Opera" brought together nearly 100 national style musicians, and invited a national style listening group composed of opera masters, cultural scholars and young college students to witness the birth of a number of new opera and song works.
New people, new works, new atmosphere. The large-scale quarterly program "Boiling Notes-China Singer-Songwriter Conference" will bring together the creative power of new voices in the Chinese music scene, and will launch 200 new singer-songwriters and 2,000 original music works, providing a broader stage for singer-songwriters to help the development of China's original music with practical actions. "Olympic Sports" invites 12 Olympic champions and sports enthusiasts to experience the sports culture of different regions in the stadiums of 13 provincial capitals, showing the vitality of China. "China Central Radio and Television 2024 Host Contest - News Anchor Season" continues to focus resources on creating high-quality IPs, and provides a national stage for all news anchors with love to display their talents and realize their dreams. "Chinese Music TOP Chart" interprets the original characteristics of songs, shares the creation stories of musicians, and helps the innovation and development of Chinese music.
Lu Jin, deputy director of the State Administration of Cultural Heritage, Tian Qinxin, member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference and president of the National Theatre, and Pan Lusheng, vice chairman of the China Federation of Literary and Art Circles and chairman of the China Folk Literature and Art Association, attended the release ceremony. Liu Lanfang, honorary member of the China Federation of Literary and Art Circles and honorary chairman of the China Quyi Artists Association, Feng Ying, head and artistic director of the National Ballet of China, Zhao Cong, head of the Central Chinese Orchestra, Liu Jiang, vice chairman of the China Television Artists Association, Yin Hong, vice chairman of the China Literature and Art Critics Association and vice chairman of the China Film Association, Shu Yong, member of the National Committee of the Chinese People's Political Consultative Conference and director of the China Artists Association, and Wu Zhengdan, vice chairman of the China Acrobats Association, general manager and artistic director of the Guangzhou Acrobatic Troupe, promoted the relevant programs. Zhang Mou, Director of the Department of Culture and Publicity of the State Ethnic Affairs Commission, Jin Ruiguo, Director of the Department of Policies and Regulations of the State Administration of Cultural Heritage, Zhang Chenxiao, Secretary of the Party Committee of the China Philharmonic Orchestra, as well as heads of relevant departments of China Central Radio and Television, representatives of the main creative team of the program and advertisers attended the press conference.