#电视机销售走下坡路的原因何在? #
If there is a reason why TV sales are declining now? That is: those who watch TV will not use smart TVs, and those who can use smart TVs will not watch TV!
TV has changed from a household necessity to a dispensable household appliance, especially in families without the elderly and children at home, the TV can only be a decoration, and it may not be possible to open it to watch the "Spring Festival Gala" during the New Year. Mobile phones have replaced televisions as a necessity in our lives.
Although the status of TV in the family is no longer important, more elderly people do not know how to use smartphones, so TV is a must-have entertainment tool for them. However, the complexity of the current smart TV operation limits their demand for watching TV. The remote control is no longer the remote control it used to be,You can't directly select the TV when you turn it on,The TV also needs to access the Internet,The TV can't receive the antenna anymore。
At present, our country has entered an aging population, why don't manufacturers give more consideration to the elderly, and produce some marketable TV sets? Instead of following the trend of generally smart TVs? To tell the truth, the elderly people in their seventies and eighties are particularly willing to use the original TV sets, and they can choose a TV station when they turn it on, and they can change to their favorite TV programs by pressing the number. This is also despite the fact that it is now the era of LCD large-screen TVs, there are still small-screen TVs on sale in the electronics market, and CRT TVs are still being repaired, even if the maintenance cost has exceeded the value of the TV itself!
In the era of such fierce homogeneous competition, only differentiated needs can find a glimmer of life!
1. Non-intelligent LCD TV
Non-intelligent LCD TV is very suitable for seventy or eighty-year-old people,Use habits remain the same,You can choose a channel when you turn it on,No complicated operation is required。 The old man is old, his memory is poor, and it is difficult to learn new things, so he can only repeat them according to his habits. It is really difficult for them to learn how to operate smart TV, which is also the fundamental reason why the elderly can only watch TV when the children are at home. If you produce some non-smart TVs specifically for the elderly,The operating habits remain unchanged,And then software optimization for the elderly,It is still very marketable。
Second, vertical screen Douyin TV
Although the elderly in their sixties and seventies are not proficient in using smartphones, Douyin is too simple to learn, whether they know words or not, they only need to swipe twice with their hands, and they have everything. Therefore, the production of vertical screen Douyin TV, with a camera, can directly shoot Douyin, there should also be a large market. When you want to watch TV, you can turn the screen sideways. The software function doesn't need so much,Just fix a few software,Turn on to watch TV,Just put it up and it's Douyin。
There have always been vertical screen machines in the advertising industry, why don't TV manufacturers consider it?
3. Built-in hard disk video surveillance TV
Now that monitoring has become popular, surveillance will be installed at home to take care of children and the elderly, stores will also install monitoring for safety, and factories must install monitoring for production safety. If you directly combine the DVR function with the TV, and make the hard disk pluggable, the TV screen can be turned off separately, so that it can be used for watching TV or as a DVR. You can check the monitoring with a switch, and don't you expand another market?
Fourth, children's touch screen learning TV
Early childhood education is the most important thing for young parents, so you can develop a touchscreen learning TV, turn the TV set at home into a learning machine, so that children can draw, play and learn on the big screen. Turn what can be done into professional things to do, and everything is better than the same fine.
The functions and performance of TVs on the market are almost the same,The screen is only produced by those few large factories,The TV is nothing more than a shell,In the era of homogeneous competition,It is really difficult for users to choose。 If your TV is distinctive, targeted, and segmented, that's your product selection user.