On April 18th, Konka held an online conference on Konka APHAEA's 2022 spring strategic new products with the theme of "Smart New Definition".
At the meeting, Zhu Zhongqing, general manager of the marketing division of Konka Electronic Technology China, said that the color TV industry in the mainland is gradually entering the adjustment period after years of rapid growth. He pointed out that the color TV market must shift from functional consumption to meet the needs of improved and hedonistic quality consumption, from the infinite stacking of hardware parameters such as sound quality, picture quality, and appearance to the catering and satisfaction of consumers' deep life needs and usage habits.
Based on this, Konka released a new cross-ecological large-screen operating system - ME GrapefruitOS, and the flagship new smart scene screen APHAEA A6 Pro equipped with the system.
A6 Pro: ME grapefruit OS+Mini LED backlight
"APHAEA" is a high-end sub-brand of Konka, the brand positioning is not limited to a single category of color TV, but focuses on the entire series of pan-large-screen ecological products, providing solutions for the personalized needs of the new generation of people based on large-screen applications and smart scenarios.
The new smart scene screen A6 Pro released this time is the product series of the APHAEA brand. It is reported that the ME grapefruit OS system equipped with A6 Pro is a new software operating system jointly developed by Konka and the well-known domestic software development team Smartisan OS for the use of large-screen TV users, with a variety of personalized free experiences such as free screen fighting, multi-control methods, and massive applications, which deeply satisfies the user's diversified experience for cross-ecological scenarios.
Konka APHAEA A6 Pro
Among them, the free screen can bring users a personalized free experience, a screen can display two or more content windows at the same time, the window source supports app applications, mobile phones, computers of the screen projection, and the switching screen is convenient and fast, the arrangement method also has 1:1 splicing, large screen spelling small screen, horizontal screen puzzle vertical screen, picture-in-picture and other choices, fitness + shopping, brush drama + game, health + information and other different functions can be realized synchronously on one screen, and the volume of each window supports independent control.
Multi-control methods include Touch touch, empty mouse control, mobile phone same-screen control, far-field voice control, traditional remote control, etc., and can also be compatible with most of the keys and mice on the market.
A6 Pro also supports a large number of applications compatible with the large-screen ecosystem, such as tool apps, multi-person meetings, online classes, etc. can be mounted on the big screen to unlock new scenarios such as classrooms and parent-teacher conferences.
In terms of image quality, the A6 Pro uses Mini LED backlight technology to bring a more stunning and delicate look and feel through fine light control, approaching thousands of colors in the real world. The refresh rate is as high as 120Hz, with 120Hz MEMC Pro motion compensation, millisecond interpolation frame, the picture is smooth and silky.
In terms of sound quality, the A6 Pro is equipped with professional high-level speakers jointly polished with the acoustic legend JBL Golden Ear team, 10 sound units, 1L super resonant cavity, 60W high power, bass shock, midrange delicate, high pitch loud, bringing consumers a more shocking viewing experience and presence.
The Mini LED backlight market is growing
Mini LED backlight technology is relying on the advantages in color, brightness, contrast, life and other aspects, all the way in the field of high-end TV, but its price of tens of thousands of dollars still makes many consumers lament the MiniLED backlit TV "can only be seen from a distance can not be blasphemed" by many consumers.
However, through the Mini LED backlight TV products released by major brands this year, Mini LED backlight technology is actively reducing costs, and has achieved good results.
The Konka Smart Scene Screen APHAEA A6 Pro TV includes four versions of 65-inch, 75-inch, 86-inch and 98-inch. Among them, 65 inches are priced at 9999 yuan, 75 inches are priced at 14999 yuan, 86 inches are priced at 19999 yuan, and 98 inches are priced at 39999 yuan. Among them, the price of the 65-inch version has fallen below 10,000 yuan.
In addition to Konka, Samsung, TCL, Sharp, Sony, etc. have released Mini LED backlit TVs this year, and their prices are as follows:
Among them, the C12 quantum dot Mini LED smart screen released by TCL in 2021 is priced at 12999 yuan and the price of 75 inches is 16999 yuan; while the price of C12E, which was upgraded this year, is 11999 yuan and 14999 yuan. At the same time, the C12E has added an 85-inch version with a price of 21999 yuan.
The QN800A and QN900A released by Samsung in 2021 will sell for 44,499 yuan and 69,999 yuan respectively for its 75-inch TV, while the QN700B series 75-inch price released this year is 34,999 yuan.
In addition to TVs, since this year, products equipped with Mini LED backlight technology have also emerged in an endless stream, such as Samsung, BOE, Philips, AOC, etc. launched Mini LED backlit displays, and Pegasus launched a Mini LED backlit display for soundable vehicles.
However, a fact that cannot be ignored is that although the price of Mini LED backlight products has been declining, it has not yet reached the optimal solution of technology and cost. Of course, the enthusiasm of the terminal also gives the industry chain great confidence, Mini LED backlight is expected to usher in a cost decline and market expansion in 2022.
In terms of market size, LeDinside, the Optoelectronic Research Office under TrendForce Jibang Consulting, also expects that the overall shipment of Mini LED backlit TVs will challenge 4.5 million units in 2022, while the shipments of Mini LED backlit LCD monitors and Mini LED backlit laptops will also grow to varying degrees. (Text: LEDinside Lynn, cover image source: Paixin.com)
For more Mini LED in-depth market, click to know TrendForce Jibang Consulting "2021 Mini LED New Backlight Display Market Analysis Report".