■ Parents prefer to buy complete sets of children's rain gear supplies.
From May 9 to 13, southern Jiangnan and southern China will experience the heaviest rainfall since the flood this year. This week, Xiamen is also accompanied by rain almost every day. The rain does not stop, in addition to carrying umbrellas, some citizens are also busy looking for rain boots. However, the reporter visited some shopping malls and found that the merchants seemed to be "caught off guard" and did not prepare rain boots for consumers to choose in time. The products sold on the online platform are favored for their high appearance and multiple styles.
Citizens The water on the road makes the shoes into the water In the shopping mall supermarket can not find rain boots
Yesterday morning, Mr. Chen, a citizen, wore leather shoes to work, and the water on the road not only made his pants wet, but also his shoes entered the water, and he had to change into slippers when he arrived at the unit.
"Is there a rain boot for sale in the mall next to it?" Mr. Chen consulted colleagues and friends everywhere, asked a circle down, and everyone seemed to have no exact information. "In the past, SM Walmart seemed to be sold, but now I don't know if there is one." Colleague Miss Du replied, "Most of the time the weather in Xiamen is sunny, and it is estimated that the merchants may not have stocks." ”
Last night, the reporter walked around the shopping mall in the Jiangtou area and did not find rain boots for sale. In the People and Wang Supermarket on Taiwan Street, the reporter saw that some of the display shelves were on the shelves with summer slippers, and there was no rain boots for sale. In the SM Walmart supermarket, summer sandals, leather shoes, slippers, etc. are placed in a conspicuous position, but the rain boots are missing. The reporter asked the shopping guide and got a clear reply: the supermarket did not sell rain boots.
E-commerce rain boots style multi-value high waterproof rain shoe cover is more popular
"Adult rain boots are rarely seen offline, and only a few stores are sold." Mr. Zhang, a citizen, said that the adult rain boots sold in offline supermarkets and stores are mainly traditional labor protection rubber shoes, which are generally sold to specific professional groups. "Young people feel that the appearance is not fashionable enough, and they will buy it online."
Yesterday, the reporter searched on Taobao, Jingdong and other platforms and found that there are many styles of rain boots and high appearance. The appearance of some rain boots imitates the style of canvas shoes, loafers, and pointed high heels, which are simple and fashionable, and the price is much cheaper than the shoes of the same shoe type. For example, a canvas shoe-style women's rain boot sold on the Taobao platform is priced at only 18.9 yuan, and the monthly sales have exceeded 2,000.
In addition, the reporter noted that compared with rain boots, waterproof rain boot covers are more popular on major e-commerce platforms. At present, rain shoe covers mainly use PVC, PE, TPE and other materials, depending on the thickness, function, brand, etc., the price ranges from 5 yuan to 140 yuan. On the Taobao platform, a double-layer thickened rain shoe cover priced at 12.5 yuan sold more than 30,000 units a month. "Rain boots still can't meet the needs of most people's clothing." Citizen Xiao Li said that when going out usually, only on the way to and from work do you need to waterproof your shoes, waterproof rain boot covers are more convenient to wear and take off, and carry.
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Complete sets of children's rain gear
Favored by parents
"Children like to tread puddles, and recently it has been raining in Xiamen every day, so we must arrange a full set of rainproof equipment." Yesterday, Ms. Huang, a citizen, placed an order on her mobile phone and bought several children's rain gear, including rain boots, raincoats, umbrellas, rain pants and other items. "These pieces are wrapped from head to toe, and the same series can be matched with complete sets, and the appearance value is relatively high." Ms. Huang said.
There are many parents like Ms. Huang who give their children "full armed". On the e-commerce platform, complete sets of children's rain gear products are very popular. Yesterday, the reporter took "children's rain gear" as the keyword, searched on the Taobao platform and found that among the top ten sales products, 8 products can be combined with the same series of products as sets.
In a Taobao online store called "Bimei Flagship Store", it sells children's rain gear such as rain ponchos and rain boots. Customer service "Pills" said that the recent rain in many parts of the country, the store suddenly exploded, the warehouse is working overtime to ship. Among the products, children's rain gear products that can be composed into sets are more popular. At present, these products are sold as a single product, and customers can order and match them into sets according to the prompts on the page.
Text/Figure Xiamen Evening News reporter Xu Nafang