Per reporter: Xie Tao Per intern reporter: Shi Puning Per reporter Per editor: Tang Yuan
Just last week, two Chengdu cultural and creative related enterprises received angel round financing in a week. What kind of cultural and creative enterprises are most favored by "angels"?
The reporter took stock of the relevant angel round financing events in the cultural and creative field worldwide in the past year (April 27, 2021 - April 27, 2022), combined with relevant elements such as industry, region, policy, etc., and pulled out clues from the data, the following is our findings.
5 more obvious trends:
1. Angel round financing in e-commerce retail and local life industry is the most frequent
From the perspective of the number of angel rounds of financing, the most frequent angel rounds of e-commerce retail and local life related loans reached 198 and 91 times respectively.
Among them, the number of food and beverages in e-commerce retail, cross-border e-commerce and catering in local life, and pet services is more prominent.
Source: IT Orange
2. In the blockchain and meta-universe industries that have obtained angel round financing, financing related to non-homogeneous tokens (NFTs) is prominent
In the past year, the blockchain and meta-universe industries have received angel round financing 26 times and 12 times respectively. From the perspective of industry segmentation, the financing of the NFT trading platform that highlights the concept of "virtualization" emphasized by metacosmity is prominent.
It is worth mentioning that from a nationwide perspective, 3 of the 19 enterprises in Chengdu in the above two industries have obtained angel round financing, namely Mijing Technology, Zhongke Cloud Chain, and Yuansuanli.
3. The vertical field is quite concerned by angel financing
From the perspective of vertical fields in related industries such as local life, games, entertainment media, sports, etc., tide play, camping, ACG, script killing, etc. have all received angel round financing.
The "national tide" in the tide play is a major feature. Taking Shanghai MengteXi Network Technology Co., Ltd. as an example, its brand Shanhai Chao Play is a limited edition tide play snapping platform operator, focusing on the "Shan Hai Meng" series of blind boxes and big babies based on the "Shan Hai Jing" internal god beast.
This year's hot camping has also attracted the attention of "angels", and the hot wilderness, ABC Camping, and Hi King camps all focus on camping, mainly by creating professional camping experiences to provide camping culture experiences.
Image source: Hot Wilderness official website
4. "Traditional" cultural and creative industries such as entertainment media, social networks, advertising and marketing are still "favored" by angel round financing
From the perspective of the number of angel rounds of financing, the number of entertainment media, social networks, advertising and marketing has a total of 68 times, of which entertainment media is the most prominent, reaching 42 times.
It should be noted that from the perspective of sub-industries, the focus of "angels" is different. For example, in the entertainment media, IP copyright, live broadcasting/video sub-industries account for 50%; film and television, performing arts, etc. account for a low proportion.
5. From the perspective of cities nationwide, angel round financing is concentrated in Beijing and Shanghai, followed by Shenzhen and Hangzhou, and Chengdu accounts for a small proportion
Among the 441 financings in the world, Beijing and Shanghai accounted for the largest proportion (73 and 82 respectively), accounting for a total of 155, accounting for 35.14%; Guangzhou and Shenzhen (21 and 46 respectively) had a total of 67 times, accounting for 15.19%; Hangzhou, Wuhan, Nanjing, Suzhou and Chongqing (36 times, 13 times, 7 times, 7 times, 2 times, respectively) had 29 times, accounting for 14.73%; Chengdu had a total of 15 times, accounting for 3.40%.
Source: IT Orange
2 highlights to watch:
1. Scientific and technological innovation is the primary productive force
The two most expensive companies, The Honest Kitchen and Sichuan Zhide Expectation Biotechnology Co., Ltd. (1.5 billion yuan and 4.875 billion yuan, respectively), are related to food research and development.
The Honest Kitchen focuses on pet food R&D producers and is committed to producing "human-grade" pet food, including dry, dehydrated and wet foods, as well as pet snacks and digestive nutrition supplements.
Sichuan Zhide Biotechnology is a plant-based meat products R & D developer, the company's business set research and development, production, sales, promotion and experience as one, is committed to becoming China's high-quality plant meat ingredients suppliers. The company mainly develops plant-based foods, alternative protein foods, and environmentally friendly foods, and promotes a healthy and environmentally friendly lifestyle based on plant-based and alternative protein diets.
2. Highlight the distinctive features, "angels" can also find you
Compared with the north, Shanghai, Guangzhou, and Shenzhen, the enterprises in the city that are more "unpopular" can also attract angel round financing with their characteristic products.
For example, Luoyang Kaka in Luoyang, Henan Province, not only opened the first script killing store in Luoyang, but its host (DM) training business is well-known in the industry;
Another example is Fangha Coffee in Lanzhou, Gansu Province, which is the name of a local chain of coffee and tea shops in Lanzhou. The signature product "Sweet Pickled Milk Tea" is a milk tea made on the basis of the Northwest specialty snack sweet sauce and fresh green tea base, which innovatively integrates the northwest characteristic ingredients with Chinese tea, and the appearance value is also quite high.
Image source: Sina Weibo @ Fangha · FundosaBlog
3 things to note:
1. NFTs, blind boxes, trendy clothing and other fields need to guard against the hype boom
In October 2019, the Shanghai Branch of Chinese Min min bank issued a financial briefing entitled "Vigilance against the "shoe flipping" boom and effectively preventing financial risks", which clearly pointed out that there was a "shoe speculation fever" in the resale of domestic sneakers, and the "shoe speculation" platform was actually a drumming and fancy capital game, reminding institutions to pay close attention to and take effective measures to effectively prevent such risks.
The hot blind box in 2021 has also received the attention of the management department. In January 2022, Shanghai took the lead in promulgating the "Shanghai Blind Box Business Activity Compliance Guidelines", stipulating that "the price of a single blind box generally does not exceed 200 yuan", "blind box operators shall not sell blind boxes to minors under the age of 8", "the business scope is generally in the fields of daily life consumption, literature and entertainment".
Image source: Sina Weibo @POPMART
The recent hot NFT has also begun to attract attention. On April 13, 2022, the China Internet Finance Association, the China Banking Association, the Securities Association of China and other units jointly issued the "Initiative on Preventing NFT-related Financial Risks", which seriously calls on member units to resolutely curb the tendency of NFT financialization and securitization and strictly prevent the risks of illegal financial activities.
2. Pay attention to the regulatory regulations issued by the entertainment industry such as script killing and games
The script kills the first industry regulatory rules. From March 1, 2022, the Interim Provisions on the Management of The Killing Content of The Secret Room Script in Shanghai (the "Provisions") came into effect, and Shanghai became the first city in The country to include the killing of the Secret Room Script under management. The "Provisions" require business units to establish and improve the content self-review system, allocate content review personnel, implement corresponding technical supervision measures, and conduct self-examination and management of content and activities such as scripts, set scenes, costumes and props provided in business, and ensure the legitimacy of content and activities.
Game industry version numbers began to be issued gradually, and at the same time, related management was also strengthened. On April 11, 2022, the State Press and Publication Administration released 45 new game versions. It has been eight months since the release of the version was suspended in August last year.
Four days later, on April 15, the Department of Online Audio-visual Program Management of the State Administration of Radio and Television and the Publication Bureau of the Propaganda Department of the CPC Central Committee jointly issued the Notice on Strengthening the Management of Game Live Broadcasting on Online Audio-Visual Program Platforms, which made six management regulations for the game live broadcasting industry, focusing on "no live broadcast without a version number, improving the protection mechanism for minors, controlling illegal content of game live broadcasting and illegal and unethical anchors, and live broadcasting of overseas competitions and programs that need to be reported in advance." ”
3. Chengdu's cultural and creative key industrial enterprises have not yet received "angel" attention
The "Chengdu "14th Five-Year Plan" World Cultural and Creative City Construction Plan (hereinafter referred to as the "Planning") released in February 2022 clarifies the "planning map" and "timetable" around the eight major industries and seven major projects. Among them, the "Planning" will be media film and television, creative design, modern fashion, music and art, animation and games, exhibition advertising, modern culture and sports, cultural equipment eight major industries as the focus of development.
From the perspective of enterprises that have obtained angel round financing, cultural and creative enterprises in Chengdu have only received "angel" attention in the two industries of creative design and animation games, and other industries have room to play.
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