Since the official recruitment of CAMA 2024 China Advertising and Marketing Awards on March 11, we have ushered in a wave of attention and consultation from the industry.
Where does the CAMA China Advertising & Marketing Awards come from?
Founded in 2006 by China Advertising Magazine, CAMA China Advertising & Marketing Awards, the predecessor of CAMA China Advertising & Marketing Awards, is awarded annually during the China Advertising & Brand Conference. Since its establishment, the China Advertising Awards have developed rapidly and have been supported by many industry enterprises. With the development of the Internet in mainland China, digital advertising relying on digital technology has flourished, and the China Advertising Annual Awards have derived the China Advertising Annual Digital Awards, which have developed in parallel with the main awards. In 2020, the China Advertising Awards and the Digital Awards ushered in a major integration, integrated into one, and upgraded to the new "China Advertising and Marketing Awards". The Chinese fist trophy has become a beautiful scenery in the industry.
What is the biggest difference between CAMA and other awards?
● A talk about "China".
Based in China, more and more international players have entered the Chinese market, which has accelerated the rapid development of the local industrial system on the one hand, and on the other hand, the local market has reversely affected the development direction of international brands and companies, highlighting China's influence. Chinese brands are also facing unprecedented development opportunities, not only because of the huge consumer market behind us, the full competitive environment, but also because of the maturing of China's advertising industry system. The development of our comprehensive national strength and national self-confidence will promote more Chinese brands, Chinese enterprises and Chinese discourse to the world. What is in front of Chinese brands and advertising industry players is not only an opportunity, but also a mission entrusted by history.
It was during this period that the China Advertising and Marketing Awards once again clarified its foundation, that is, the word "China".
● The second lecture is "advertising and marketing".
China's advertising and marketing industry has established a fairly complete ecosystem, and China Advertising is an industry platform that grows with the industry, is a witness and a service provider for the entire industry ecosystem, and we are not biased towards creativity, content or production, digital, social or effectiveness, nor strategy, positioning or PR. We have a more macro historical perspective, and do not focus on a certain segment for the sake of commercial occupancy, so we have established a "large and comprehensive" system covering the whole industry ecology.
What is the meaning of CAMA's existence?
Let's start with the meaning of the awards.
First of all, the awards are a platform for industry companies to showcase and promote their successes, providing a stage for outstanding industry players to showcase, which is expected to attract more potential customers. At the same time, the display of excellent works also provides learning and reference materials for peers, and promotes the common growth of the industry.
Secondly, participating in the award is an opportunity for enterprises to self-promote. The preparation of the entry materials often requires a strategic review of the cases that have been done internally, which is a good opportunity for self-examination and internal training, and the materials used to apply for the award will also be precipitated internally to better preserve, circulate and reuse.
Finally, the holding of industry awards is actually a gathering of key figures and information in the industry, and each review is actually a condensation of the consensus on the development of the industry at this stage. The result of the award-winning works is a concrete embodiment of this consensus, which can summarize and lead the industry trend in a certain period of time.
The reason why mature and rigorous industry awards can continue to develop is generally carrying such industry value, which is also the meaning of their existence, and CAMA is the same. It provides us with a unique perspective on the industry and self-observation under different evaluation systems.
What are the benefits of participating in CAMA?
1. All participating companies will be invited to participate in the 2024 China Advertising & Brand Conference and receive 2 admission tickets, which will be distributed through the registration system (cama.ad-cn.net) on the eve of the conference.
CAMA 2023 China Advertising & Marketing Awards Ceremony
2. The award-winning works will be publicized and exposed on various media platforms in China advertising, including but not limited to magazines, websites, WeChat, offline activities, and various forms of collections of award-winning works.
3. Outstanding works may be interviewed and invited by the media.
What kind of work is suitable for CAMA?
Theoretically, all advertising and marketing cases, companies, teams and even individuals serving Chinese brands or executing in the Chinese market can submit to the CAMA China Advertising and Marketing Awards.
In March this year, the participation system was launched, with a total of 3 tracks, 12 competition units and 81 detailed categories, and now the registration is now fully open. The CAMA 2024 China Advertising and Marketing Awards will further expand and improve the track categories, adding multiple categories such as AI, IP/cultural and creative marketing, brand going global, and industry woman of the year, in order to gain insight into the latest development trends of the industry in the broadening and exploration of boundaries. Please log on to cama.ad-cn.net to register.
How do I report to CAMA?
(1) Log in to the CAMA registration system: cama.ad-cn.net, register an account;
(2) Obtain the entry manual, inquire and study the submission categories, and prepare case materials;
(3) Submit entry forms and materials in the system;
(4) Generate an order, make a business-to-business transfer according to the page reminder, pay the entry fee, and wait for the invoice to be sent;
(5) Complete the submission and wait for the results of the review and award.
During the registration process, you can contact our event manager to assist in the selection of the category of the entry and get answers to your questions about the registration process.
Project Leader: Jialin Xu
Phone/WeChat: 18918528551
Email: [email protected]
Tournament Assistant: Ding Jiawen
Phone/WeChat: 18121099073
E-mail: [email protected]
How can I improve my chances of winning a prize?
First of all, please read the value proposition of this tournament in the entry brochure.
Secondly, please focus on the focus of the reported category for the packaging statement of the work, and carefully prepare the entry materials.
In addition, avoiding popular categories can increase the chances of winning to a certain extent. In individual categories where there are fewer entries or no outstanding level entries, a slightly more prominent entry may have a certain advantage. Please keep in touch with our responsible staff during the registration process for the latest updates.
Where does CAMA go in the future?
CAMA doesn't stop at awards.
CAMA China Advertising & Marketing Awards has always adhered to the principles of fairness, impartiality and openness. The strength of the industry is the strength of the national culture, the output of cultural connotation, and the strongest confidence given to us by the times. This is the next step that CAMA will explore, and it will also be the next step of the China Advertising industry service platform.
In the future, CAMA China Advertising and Marketing Awards will continue to move forward with more rigorous professional standards, broader vision and pattern, continue to innovate, and give back to our industry with a professional attitude. Self-confidence and self-improvement, Chinese advertising will usher in a more brilliant tomorrow.